Andrew Elvish
Andrew Elvish
Vice President of Marketing, Genetec, Inc.Andrew Elvish joined Genetec in 2012 as the Vice President of Marketing. In this role, he has led several strategic marketing and product initiatives such as new product introductions, global media, public relations and communications campaigns. With over 20 years of experience in software and technology marketing, Andrew provides a unique view into the changing landscape of international security and brings executive-level strategic leadership to the company’s brand and customer-facing activities.
Round table contributions
With 2023 well underway, it’s a good time to look back on what we learned in the tumultuous previous year. In the security marketplace, there was no shortage of technology developments and a few...
The buzzwords in security provide a decent parallel to the technology advancements in our industry. Over the years, our language has evolved to encompass new concepts that have transformed our busines...
The price of a security system and the value it provides are two different things. For end users, the objective is to minimise price, while maximising value. A system may both have a higher price and...
The last regularly scheduled spring ISC West trade show was held in 2019. The show returned last year with a rescheduled event in the summer, and attendees were largely pleased with the offerings. How...
Security technology has been a vibrant and successful market for decades now, but sometimes the public is not aware of those successes. Awareness in some cases is limited because security technologies...
The COVID-19 global pandemic had a life-changing impact on all of us in 2020, including a multi-faceted jolt on the physical security industry. With the benefit of hindsight, we can now see more clear...
We are several weeks into 2021, and it is already shaping up to be an eventful year. The happenings and trends from 2020 will likely carry over into the new year, but in a fast-moving industry such as...
What a year 2020 was for the security industry! There were vast challenges that could not have been foreseen at the beginning of the year. It is safe to say that the events of 2020 defied all industry...
Serving customer needs is the goal of most commerce in the physical security market. Understanding those needs requires communication and nuance, and there are sometimes surprises along the way. But i...
Articles by Andrew Elvish
It’s not just a new year, it’s a new decade. And somehow this makes it feel bigger. Almost like we’re moving faster or reaching farther. Technology is certainly advancing at an unpre...
Last year, Genetec predicted that cybersecurity would be taken much more seriously as the Internet of Things (IoT) opened more doors for hacking and network take overs. We also predicted that that t...
With security, as with any business cost-centre, business leadership wants to find savings where they make sense. As a result, one of the trends we are seeing is that security departments are teaming...
News mentions
i-PRO Co., Ltd. (formerly Panasonic Security), a global pioneer in professional security solutions for surveillance and public safety, announced support for Genetec™ Security Centre SaaS. ...
Genetec Inc., a global technology provider of unified security, public safety, operations, and business intelligence solutions, is pleased to announce its plans for ASIS Europe 2024, taking place in V...
Well attended and generating levels of excitement not seen since before the pandemic, ISC West may provide just the shot of adrenaline we need to drive industry success through the uncertain economic...
With 2023 well underway, it’s a good time to look back on what we learned in the tumultuous previous year. In the security marketplace, there was no shortage of technology developments and a few...
The buzzwords in security provide a decent parallel to the technology advancements in our industry. Over the years, our language has evolved to encompass new concepts that have transformed our busines...
The price of a security system and the value it provides are two different things. For end users, the objective is to minimise price, while maximising value. A system may both have a higher price and...
The last regularly scheduled spring ISC West trade show was held in 2019. The show returned last year with a rescheduled event in the summer, and attendees were largely pleased with the offerings. How...
The Security Industry Association (SIA) is pleased to announce that Genetec Inc. (Genetec) and SAGE Integration will each receive a 2022 SIA Member of the Year Award. SIA will present the honourees wi...
Security technology has been a vibrant and successful market for decades now, but sometimes the public is not aware of those successes. Awareness in some cases is limited because security technologies...
The COVID-19 global pandemic had a life-changing impact on all of us in 2020, including a multi-faceted jolt on the physical security industry. With the benefit of hindsight, we can now see more clear...
What a year 2020 was for the security industry! There were vast challenges that could not have been foreseen at the beginning of the year. It is safe to say that the events of 2020 defied all industry...
Genetec Inc. kicks off new podcast series with Privacy by Design Architect and former Ontario Privacy and Information Commissioner, Dr. Ann Cavoukian. Engage, the new Genetec podcast, offers thought-p...
Serving customer needs is the goal of most commerce in the physical security market. Understanding those needs requires communication and nuance, and there are sometimes surprises along the way. But i...
Genetec Inc. (“Genetec”), a renowned technology provider of unified security, public safety, operations, and business intelligence solutions announced that it is significantly expanding it...
Genetec Inc. (“Genetec”), globally renowned technology provider of unified security, public safety, operations, and business intelligence solutions has released the full conference agenda...
Genetec Inc. (Genetec), a technology provider of unified security, public safety, operations, and business intelligence is pleased to announce that it has opened pre-registration for its first virtual...
Genetec Inc., a technology provider of unified security, public safety, operations, and business intelligence solutions, has announced its show lineup for ASIS 2017, where it will be exhibiting at Boo...
Genetec Inc., a provider of open architecture security and public safety solutions, announced its plans for IFSEC International 2017. The company will demonstrate and preview its latest innovative tec...
H.265 compression, apps and the inherent security of security systems were some of the themes to be gleaned on the first day of IFSEC International. Almost every video exhibitor I saw on day one of t...
Genetec will offer previews of new technologies and launch their new Security Center subscription model at IFSEC 2016 Genetec Inc., a provider of open-platform, unified IP security...
Key people from Genetec, Inc.
Security experts
Palm vein recognition
DownloadThe key to unlocking K12 school safety grants
DownloadPhysical access control
Download5 surprising findings from OT vulnerability assessments
DownloadHoneywell GARD USB threat report 2024
Download