James Reno

Vice President, Commercial Sales, Alarm.com

James Reno is Vice President of Commercial Sales at Alarm.com, pioneering the Commercial Sales Organisations for Alarm.com and Shooter Detection Systems in North America. He joined Alarm.com in early 2019, bringing more than 20 years of management, commercial sales expertise, and channel sales leadership experience to his role with the company. Reno is responsible for sales efforts to the Alarm.com partner network, focusing on increasing the adoption of the Alarm.com commercial platform with SMB, mid-market, and enterprise clients. A frequent speaker and trainer, Reno specializes in developing sales strategies that build value for channel partners that deliver a best-in-class solution to the market. Reno has an extensive management background in security technology, building both technical and sales teams. He spent most of his career working at HID Global and served in various sales leadership roles, including Director of Channel Sales and Sr. Director of Business Development & Presales before serving as the Americas Vice President of Sales for the Identity and Access Management business unit. Reno earned a Bachelor of Science in Business Administration at Arizona State University, with an emphasis on Marketing and Communications.

Round table contributions

What new and emerging threats do security professionals face?

There is no shortage of threats facing security professionals, including some that are new and emerging. Understanding various new threats allows individuals and organisations to take proactive steps...

What are the new security applications in colleges and universities?

College campuses are meant to be places of learning, growth, and community. Fostering such an environment requires the deployment of policies and technologies that ensure safety and security. Consider...

What’s new in the integration of video and access control?

Integration of access control and video has been a reality for decades. The combination of our industry’s dominant technologies provides a one-two punch when it comes to maximising the security...

What are the security challenges of protecting SMBs?

Small and medium-sized businesses (SMBs) make huge contributions to the economy overall. Considered individually, they may not be as large as companies in the enterprise market, but they have big requ...

News mentions

What new and emerging threats do security professionals face?

What are the new security applications in colleges and universities?

Shooter Detection Systems to showcase latest developments in Active Shooter Intelligence at the ISC West 2023

Shooter Detection Systems, an Alarm.com company and provider of the gunshot detection solutions, will be displaying the latest developments in Active Shooter Intelligence™ along with several new...

What’s new in the integration of video and access control?

Integration of access control and video has been a reality for decades. The combination of our industry’s dominant technologies provides a one-two punch when it comes to maximising the security...

What are the security challenges of protecting SMBs?

Security experts