Hikvision Shopping centre security

Hikvision's smart cameras tailored for retail scenarios
Hikvision's smart cameras tailored for retail scenarios

What should shopping malls do to improve the customer experience and satisfaction? Hikvision’s smart retail solutions can enhance customer experience and give shopping malls a competitive edge. 1. Understand and meet customers’ needs in real time with customer intelligence How are people shopping these days? As consumer behavior changes and competition grows, shopping malls need to track a number of metrics to attract shoppers and improve business performance. Ask yourself the following questions: What is the average daily foot traffic for my mall? Does my mall have a reasonable shopper-to-staff ratio? Do I understand my customer’s journey? In asking these questions, we begin to see the importance of data-based decisions regarding the customer experience. With key metric data, malls can launch more effective marketing activities and in turn generate more footfall and sales. But how can one get these metrics? The answer: with cameras that do more than just record security video.  Hikvison’s smart cameras with people counting and heat mapping capabilities provide real-time awareness of customers’ journeys through the mall. For example, smart cameras can be used to count customers entering and leaving the shopping areas, ensuring that enough staff are available to serve them. During busy times, staff can be directed to the registers when queues get too long and then return to routine tasks at non-peak times when fewer customers are in the mall. Additionally, Hikvision’s intelligent video analytics provides new insights on which areas, shops and brands are the most popular. This helps malls to optimize available floor space throughout the retail mix and floor plan, making it more in tune with consumer needs and trends. This ensures that the shopping experience is as convenient, efficient, and satisfying as possible. 2. Capture attention and convey information quickly and efficiently with commercial displays Shopping malls today have gone from being simply a hallway of retail stores to multipurpose complexes that feature restaurants, entertainment venues, special events, holiday activities, and more, in addition to the conventional retail shops. To attract new visitors and maintain maximum footfall, malls need to create fun and unique shopping experiences for customers. This is where Hikvision's commercial display solutions come in. Hikvision offers a diverse range of outdoor and indoor displays with eye-catching visuals, attractive advertising, and digital navigation solutions. For example, exciting display solutions for building façades can be an effective way to draw more in-store visitors. Digital signage in central walkways can create an amazing and memorable experience for visitors. Kiosk displays in high-traffic areas can provide information about shops, brands, sales, and special events, as well as show customers the route to the nearest bathroom or exit. These solutions grab shoppers’ attention and provide useful information, boosting the whole experience in an efficient and enjoyable manner. 3. Provide easy, convenient parking with smart parking management Today, convenience is a must, from entry to exit. From finding a parking space on the way in to smart vehicle location on the way out, malls must ensure customers not only find parking spots quickly, but also locate their parked cars easily in those shopping malls’ expansive parking structures.  Here, Hikvision’s smart parking solution makes it fast and easy to find available spaces, and helps customers locate their cars in large parking lots. This solution saves them time and improves their satisfaction when visiting the mall, improving the chances for repeat business. 4. Ensure a safe shopping environment Security is the final piece to the puzzle. With Hikvision’s smart video solution, security teams at shopping malls can get alerts in real time to ensure the store is always safe. Additionally, Hikvision offers multiple, high-value security applications for unattended environments, from traditional video security to AI algorithms that detect incidents. These capabilities ensure that customers always feel safe and comfortable inside the mall.

HeatPro perimeter defense and fire detection
HeatPro perimeter defense and fire detection

Hikvision, an IoT solution provider with video as its core competency, announced the launch of HeatPro, a new thermal series of cameras designed to provide affordable all-weather deterrent and alerts. It is especially useful in perimeter protection and fire prevention applications. The HeatPro Series Cameras feature deep-learning thermal video analytics for perimeter protection, and object temperature measurement and fire detection with real-time alarms. Features like accurate human/vehicle classification, visual and auditory alarms for perimeter protection, and speedy temperature exception alarms for fire prevention make them ideal for SMB (small and midsize business) applications. Perimeter defense with AIWhen securing a perimeter, higher accuracy and a low false alarm rate can help reduce operation costs. The HeatPro Series achieves this by developing powerful video analytics based on Deep Learning algorithms, radically reducing false alarms. The cameras focus on short-range perimeter protection (0-50meters), where they deliver target detection and classification. The use of AI means that the cameras can distinguish between a person and a vehicle. This comes in especially useful when the two targets are close together. Traditionally, they can only be recognised as one ‘target’, but intelligent algorithms mean that they can be detected separately, increasing accuracy. Thermal cameras are also able to easily locate potential threats in zero visibility conditions, where a conventional camera could not. They do this by detecting the latent radiation emissivity of an object, so not relying on visible light. This means they can operate in all-weather conditions and the darkest night. They also don’t emit light, which means their presence is not obvious, making them useful in scenarios where they need to be hidden. The HeatPro Series is also designed to be efficiently and quickly installed, with a simple, three-step deployment, bringing setup time down to 30 seconds. Traditionally thermal cameras require specialist engineers to configure and double check, takes both extra time and energy. HeatPro cameras have been designed with installation time and effort in mind – they are simpler to install and so installers can spend more time correctly configuring for optimum operations, and the lowest false alarm rate possible. Temperature measurement for fire preventionThe HeatPro Series is also equipped with the ability to measure temperature. This process is very useful in a scenario where overheating could lead to fires. The camera can provide non-contact temperature measurement for fast and visible detection. This means that action can be taken earlier, potentially preventing a fire from the very beginning. The camera can trigger a fire alarm faster than a smoke sensor. The temperature measurement function can also be used to help check any potential overheating issue and troubleshoot problems. The series contains a number of different models and options, with bullet and turret forms, and Bi-spectrum or single lenses. The cameras can be built into a number of solutions, for instance seamlessly working with NVRs, AX PRO alarm systems, and even Hik-Connect for real-time mobile alerts by phone. They can be used in various scenarios – not least: residential buildings, offices, construction sites, car parks, retail outlets and warehouses. “Dedicated to bringing professional protection solutions to the mass market, these cameras provide perimeter protection with unparalleled accuracy, and fire detection with superlative sensitivity”, says Stefan Li, Director of Thermal Products at Hikvision. “Hikvision HeatPro Series provides professional protection made simple.”

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