Reto Brader

VP Sales & Business Development, Barix AG

Reto Brader serves as the VP for Sales & Business Development at Barix. He has 20 years of experience in sales, marketing and sales development in the technical B2B space. Before joining Barix, Reto worked as Regional General Manager at Pixelmetrix Corp and has also been associated with Hewlett Packard. He holds a bachelor’s degree in Electronics Engineering from the University of Applied Sciences and a master’s degree in Business Administration from the University of Alberta.

Specialisation:

New market development, B2B sales and marketing management, organisational management, ICT, telecom, digital audio/video

News mentions

Barix celebrates 20 years of audio over IP innovation

IP audio and control pioneer Barix this month celebrates its 20th anniversary. Over two decades, the Swiss company has grown from a control and automation upstart into a globally recognised Audio over...

Barix launches Annuncicom PS Touch IP paging, intercom talk station and VoIP application with PoE support

IP audio innovator Barix has unveiled Annuncicom PS Touch, the company’s newest universal desktop master station for IP intercom, paging, and VoIP applications. The successor to the venerable An...

Barix slated to showcase IP Audio Visual solutions and host meetings with end users in ‘Virtual InfoComm’ webinar

Following on the success of its entertaining and informative ‘Virtual NAB Booth’, audio over IP solutions innovator, Barix will present its latest products for the professional Audio Visua...

IP audio and control innovator Barix opens Innovation Centre in Aveiro, Portugal

IP audio and control innovator Barix announces the opening of a new research and development centre for next-generation, intelligent audio technologies. Based in Aveiro, Portugal, the Barix Innovation...

Barix to highlight IP audio and control innovations plus third-party integrations at ISC West 2020

IP audio and control interface innovator Barix is heading to the ISC West 2020 security industry trade show with a wide range of powerful yet cost-efficient new hardware innovations and third-party in...

Barix launches Paging Cloud SaaS solution to bring paging to smartphones

Audio over IP pioneer Barix is highly regarded for the reliability, flexibility and cost-effectiveness of its IP-based paging and intercom solutions. Building on this rich history, the company announc...

Barix AG appoints Reto Brader as CEO to expand IoT solutions and products portfolio

Audio over IP pioneer Barix announced that the company has promoted Reto Brader to CEO, following a highly successful tenure as Vice President of Sales and Marketing. The change in company leadership...

Barix to showcase IP audio and control security integration solutions at ISC West 2018

Barix returns to ISC West in Las Vegas with an array of new IP audio and control innovations to help security integrators and end users accelerate the transition to network-based security and surveill...