James Stark

Retail Segment Development Manager for The Americas, Axis Communications

James Stark is the Segment Development Manager for Retail at Axis Communications. In this capacity, he is responsible for developing strategies and building channel relationships to expand Axis' presence in America's retail market. Mr. Stark is a subject matter expert with dynamic experience spearheading cross-functional initiatives by leveraging business data analytics, strategic planning, and specialized systems and tools to optimise security measures, risk management, and customer experience. He brings more than 30 years of working with the retail industry and specialises in loss prevention, safety, e-commerce fraud, and supply chain security.

Round table contributions

How do new security technologies transform retail and loss prevention?

When it comes to preventing theft and ensuring overall safety, technology offers a robust toolkit for retail stores to enhance security in several ways. From intelligent surveillance systems to RFID t...

How can security technologies protect lone workers?

There is safety in numbers, or so the expression goes. Generally speaking, several employees working together tend to be safer than a single employee working alone. Even so, some environments require...

Hot takes: From video quality to PIAMS to cashier-less checkout

There’s always more to talk about in our Expert Panel Roundtable discussions, and we appreciate the variety of opinionated responses offered throughout the year. Looking back at 2022, we found s...

Using technology to address loss prevention during the holidays

The holiday season is marked by festive spirit and family celebrations, but it is also the busiest time of year for retailers. Busy shoppers willing to spend money are an upside to the holiday shoppin...

News mentions

How do new security technologies transform retail and loss prevention?

How can security technologies protect lone workers?

Hot takes: From video quality to PIAMS to cashier-less checkout

There’s always more to talk about in our Expert Panel Roundtable discussions, and we appreciate the variety of opinionated responses offered throughout the year. Looking back at 2022, we found s...