Everbridge - Experts & Thought Leaders

Dentsu International is an advertising and digital marketing organisation. With a clear passion for making the world a safer place, Dentsu is the only advertising holding company to be a member of RE100, a global initiative bringing together the world’s most influential businesses committed to 100% renewable electricity, which they achieved for all their global offices in 2020. “Our Resilience team has an ambitious target to reach 90% of staff and secure a 70% response rate when any critical event occurs. During a June 2020 earthquake in Mexico, our team reached 100% of the 400 employees affected with a 70%+ response rate in 20 minutes with the help of Everbridge.” Global threat landscape “As another example, during the early stages of COVID-19 in the Republic of Korea, our local management team saw the potential for a spike in cases and swiftly created a daily pandemic check-in to continually monitor the health and work arrangements of its employees. This poll has occurred every day for 7 months and is still receiving a 90%+ response rate,” said Adam Barrett. Dentsu needed capabilities to consistently communicate with people and protect assets Navigating an increasingly volatile and uncertain global threat landscape, Dentsu needed capabilities to consistently communicate with people and protect assets across its global operations when critical events occurred. Incidents such as the London Bridge attacks, civil unrest in Hong Kong, and natural disasters in Australia, the Philippines, and South America highlight the growing need to protect people in all locations. Missing enhanced capabilities Existing tools were used to send communications to employees, but were missing enhanced capabilities such as: Holistic reporting capabilities to show whether messages were being received and responded to. Distinct emergency communications, distinguishable from ‘ordinary’ communication tools. Internal collaboration tools to give security teams a holistic risk picture and plan the correct response. Streamlined structures and processes in place to help reduce the time of incident Furthermore, there was a requirement to not only provide risk intelligence, but to automate the validation of hyper localised incident alerts and their issuing. When it came to wider security incidents, there was a desire to introduce further automation and efficiencies in escalation. Critical event management Dentsu International deployed Everbridge to provide a step change to its critical event management capabilities. With Everbridge, Dentsu began leveraging tools that provided effective communication capabilities, robust visibility, operational efficiency, and real-time intelligence, including: 20+ new incident templates to prepare for the most likely critical events, such as extreme weather, natural disaster, contagious diseases, terrorist attack, and IT incidents. Streamlined processes across email, voice messaging, SMS, and the EVBG app starting from least intrusive/ personal to most, sending 3 cycles in 4 hours to maximise the potential for employee response. Internal collaboration tools and reporting for a proactive resilience practice, when incidents occur within a 1-mile radius of each business location, automated alerts sent via the Everbridge platform inform the appropriate local responder to assess the danger, take action, and communicate back, while informing a central team. Wider security alerts and communications to the appropriate regional security team depending on the time of day, that ultimately escalate right through to the leadership team if required. As a result, the Mean Time To Respond (MTTR) to these alerts has reduced to near guaranteed minutes. Minimising personal inconvenience Dentsu launched the service with an extensive internal staff awareness campaign which included direct communications from its leadership teams and utilised everything from townhalls and digital posters to pop-up games and competitions. The campaign familiarised employees with the service, how to update their contact details and reaffirmed their control of their personal data. Dentsu launched the service with an extensive internal staff awareness campaign The campaign raised awareness of the new security procedures, why they’re important and what staff should do when they receive an emergency communication. Events in Hong Kong (HK) are one testament to the impact Everbridge and Dentsu’s partnership continues to have on employees. At the beginning of the protests in June 2019, the HK incident team swiftly utilised the multi-modal capabilities of the Everbridge platform to communicate immediate changes in working arrangements to colleagues, thus minimising personal inconvenience, disruption and ensuring their safety. Monitoring local cases Similarly, in January 2020, the HK team informed colleagues of adaptations to working arrangements as the Coronavirus pandemic took hold. In March 2020, when infections were spiking and little was still known about the virus, the HK team moved quickly as part of a global recovery strategy to monitor local cases, change office access arrangements, provide clear guidance on next steps, quarantine protocols and further protect its employees - while other businesses were awaiting respective local governments for guidance. Dentsu International was recently recognised in the Everbridge Impact Awards 2020 as the winners of the best overall response to COVID-19 category. This forward thinking organisation has a clear passion and purpose for achieving meaningful progress for its clients as a force for growth and good, and is gaining a reputation among its employees, partners, and peers as a pioneer.

The UK Government is consulting on plans to introduce a new law requiring operators of public spaces to consider the risk of a terrorist attack and take proportionate and reasonable measures to prepare for and protect the public from such an attack. Under the proposals outlined in the consultation document, those responsible for a publicly accessible location will have a ‘protect duty.’ The protect duty would apply to certain publicly accessible locations, widely defined as ‘any place to which the public or any section of the public has access, on payment or otherwise, as of right or by virtue of express or implied permission.’ Publicly accessible locations Publicly accessible locations include a wide variety of everyday locations such as: Sports stadiums, festivals and music venues, hotels, public houses, clubs, bars, casinos, high streets, retail stores, shopping centres, markets, schools, universities, medical centres, hospitals, places of worship, government offices, job centres, transport hubs, parks, beaches, public squares, other open spaces. This list is by no means exhaustive, but it does demonstrate the diverse nature of publicly accessible locations. To manage these challenges, some organisations are relying on guarding and manual solutions or processes Organisations responsible for publicly accessible locations have many challenges they need to overcome while at the same time ensuring that safety and security is visible, yet non-intrusive. To manage these challenges, some organisations are relying on guarding and manual solutions or processes, whereas other organisations have invested heavily in diverse security technologies: CCTV, access control, intruder alarms, fire detection, intercoms and more. Managing public safety Effectively managing public safety and security is difficult and can be costly. Potential liabilities are something to seriously consider, based on forthcoming regulation and prevailing public expectations. When a critical event unfolds public reactions can be difficult to safely manage, however this is now a must do. Public space operators need to get the right information to the right people at the right time to protect all people, including every single member of the public. Their work with public and private sector clients around the world has enabled them to understand ‘protecting the public’ challenges and offer solutions that meet the specific requirements. Public space operators and organisations must keep track of all emerging threats and assess the potential impacts of when, not if, they will experience a critical event. Unpredictable threat environment Security executives have the challenge of protecting people, facilities and assets With an increasingly complex and unpredictable threat environment, it has never been more imperative to act faster. With more complete intelligence, organisations can increase their speed and decisiveness to assess risks and prevent those risks from harming people or disrupting operations. Leisure and entertainment is a prominent UK industry, that is also one of the most vulnerable to safety and security threats. Security executives have the challenge of protecting people, facilities and assets, while also maintaining friendly and welcoming services to visitors. Public venues and retailers must provide non-intrusive client safety and security. For the would-be criminal, safety and security provision should be a visible deterrent. Balancing these needs is where Everbridge can help organisations. Everbridge provides the critical event management platform to help organisations manage the full lifecycle of a crisis. Facilitating device activation Their platform correlates events from disparate safety and security systems into a common operating picture to focus people’s attention on what really matters. The platform provides users with actionable alerts, next step actions, and automated reporting to better manage risks, ensure compliance with operating procedures and support the business continuity. Automated workflows ensure rapid, consistent responses, reducing the risk of human error Automated workflows ensure rapid, consistent responses, reducing the risk of human error. It also facilitates device activation to ensure they are always in operational control and protecting the people. Dynamic reports and dashboards provide real-time actionable insights for the operations teams and senior executives. Benefits include: Real-time situational awareness. Reduces risk. Accelerates response times. Avoids technology lock-ins. Prevents information overload. Keeps stakeholders informed. With Everbridge, the organisation can deliver the public protect duty. Now and in the future.

Johnson Controls, the global pioneer for smart, healthy and sustainable buildings, has announced the renewal of its reseller partnership with Everbridge. The collaboration aims to assist security pioneers with a centralised view of physical assets and external risk factors—such as geopolitical threats or natural disasters—that could impact organisational safety and resiliency. Partnership with Everbridge “Not only do today’s security pioneers face the challenge of staying ahead of new and emerging threats to their physical facilities and cyberinfrastructure, but they also need to consider how public safety events or extreme weather may affect their operations,” said Greg Parker, global vice president of Security and Fire Life Cycle Solutions at Johnson Controls. “Through our continued partnership with Everbridge, we’re helping customers navigate an increasingly complex threat landscape and protect their organisations’ assets.” Mass communication functionality Additionally, two-way and mass communication functionality helps to deliver instructions Data collected by Johnson Controls OpenBlue and Everbridge 360 provides security professionals with information to assess risk and initiate automated security workflow and emergency operating procedures. Additionally, two-way and mass communication functionality helps to deliver instructions and keep employees and company assets safe, regardless of their location. “Our collaboration with Johnson Controls improves the ability of customers to ensure business continuity, life safety, and security across a wider range of scenarios and be better prepared for the unexpected,” said Dominic Jones, SVP Business Development, Partnerships & Alliances, Everbridge. “Our combined technology offers security pioneers the ability to not only identify the security risks that they are facing—both internally and externally—but to also help mitigate or manage them effectively, reducing the impact of an event and protecting their operations from interruption, damage, or loss of life.” Technologies with AI capabilities In FY24, Johnson Controls expanded its security solution portfolio and partnerships to address the common goals faced by security professionals, including investing in technologies with AI capabilities and the need to move to service models to address staffing shortages. In addition to this renewed partnership with Everbridge, Johnson Controls launched its Security Operations Centres (SOC) service offering to the North American market. Building on 50 years of central monitoring and response services internationally, the SOC offering is available to North American customers seeking to improve business continuity and help reduce risk at a predictable as-a-service fee.

Governments and corporations face crisis events every day. An active shooter terrorises a campus. A cyber extortionist holds a city for ransom. A hurricane washes away a key manufacturing facility. Not all critical events rise to the level of these catastrophic emergencies, but a late or inadequate response to even a minor incident can put people, operations and reputations at risk. Effective response plan In 2015, for example, the City of Boston experienced several record-breaking snowstorms that forced the city to close the subway system for three days. The extreme decision cost the state $265 million per day and was largely attributed to a lack of preparation and an inadequate response plan by the transportation department. The reputation of the head of the transportation department was so damaged by the decision she was forced to resign. Being able to better predict how the storms would impact the subway system’s aging infrastructure – and having a more effective response plan in place – could have saved the state hundreds of millions of dollars (not to mention the transit chief’s job). A comprehensive critical event management strategy begins before the impact of an event is felt and continues after the immediate crisis has ended. This full lifecycle strategy can be broken into four distinct phases – Assess, Locate, Act and Analyse. Assessing threats for prevention Security teams might have complained about not having enough intelligence data to make accurate predictionsIdentifying a threat before it reaches critical mass and understanding how it might impact vital assets is the most difficult challenge facing security professionals. In the past, security teams might have complained about not having enough intelligence data to make accurate predictions. Today, the exact opposite might be true – there is too much data! With crime and incident data coming from law enforcement agencies, photos and videos coming from people on the front line, topics trending on social media and logistical information originating from internal systems it can be almost impossible to locate a real signal among all the noise and chatter. Being able to easily visualise all this intelligence data within the context of an organisation’s assets is vital to understand the relationship between threat data and the individuals or facilities in harm’s way. Social media monitoring Free tools like Google Maps or satellite imagery from organisations like AccuWeather, for example, can help understand how fast a storm is closing in on a manufacturing facility, or how close an active shooter is to a school. Their usefulness, however, is limited to a few event types and they provide only a very macro view of the crisis.Data from building access systems, wifi hotspots, corporate travel systems, among others, can be used to create a profile Critical event management (CEM) platforms, however, are designed specifically to manage critical events of all types and provide much greater visibility. Internal and external data sources (weather, local and national emergency management, social media monitoring software, security cameras, etc.) are integrated into these platforms and their data is visualised on a threat map. Security teams can quickly see if there are actual threats to the organisations or communities they are protecting and don’t lose time trying to make sense of intelligence reports. The more they can see on a ‘single pane of glass,’ the faster they can initiate the appropriate response. Locating a threat Once a threat has been deemed a critical event, the next step is to find the people who might be impacted – employees/residents in danger, first responders and key stakeholders (e.g., senior executives or elected officials who need status updates). Often, this requires someone on the security team to access an HR contact database and initiate a call tree to contact each person individually, in a specific hierarchical order. This can be a time-consuming and opaque process. There is no information on the proximity of that person to the critical event, or if a person has skills such as CPR that could aid in the response. Ensuring ahead of time that certifications, skill sets, or on-call availability is included with contact information can save valuable time in the middle of a crisis response. Going even further, data from building access systems, wifi hotspots, corporate travel systems, among others, can be used to create a profile of where a person just was and where he or she might be going in a CEM platform. This information can be visualised on the threat map and help determine who is actually in danger and who can respond the fastest. The emergency response then becomes targeted and more effective. Security teams can quickly see if there are actual threats to the organisations or communities they are protecting Acting and automating The third step is to act and automate processes. If there is a tornado closing in on a town, for example, residents should not have to wait for manual intervention before a siren is activated or a message sent out. Organisations can build and execute their standing operating procedures (SOPs) fully within a CEM platform. Sirens, alarms, digital signs and messages can all be automatically activated based on event type, severity and location. Using the tornado example, an integration with a weather forecasting service could trigger the command to issue a tornado warning for a specific community if it is in the path of the storm. Summon security guards Warning messages can be prepared in advance based on event type so there is no chance of issuing a misleading or unclear alert Warning messages can be prepared in advance based on event type so there is no chance of issuing a misleading or unclear alert. All communications with impacted individuals can be centralised within the platform and automated based on SOP protocols. This also includes inbound communications from first responders and impacted individuals. An employee confronted by an assailant in a parking garage could initiate an SOS alert from his or her mobile phone that would automatically summon security guards to the scene. Conference lines can also be instantly created to enable collaboration and speed response time. Additionally, escalation policies are automatically engaged if a protocol is broken. For example, during an IT outage, if the primary network engineer does not respond in two minutes, a designated backup is automatically summoned. Eliminating manual steps from SOPs reduces the chance for human error and increases the speed and effectiveness of critical event responses. Analysis of a threat Looking for ways to better prepare and respond to critical events will not only improve performance when similar events occur again It’s not uncommon for security and response teams to think that a critical event is over once the immediate crisis has ended. After all, they are often the ones pushing themselves to exhaustion and sometimes risking life and limb to protect their neighbours, colleagues, community reputations and company brands. They need and deserve a rest. In the aftermath of a critical event, however, it’s important to review the effectiveness of the response and look for ways to drive improvements. Which tasks took too long? What resources were missing? How many times did people respond quickly? With a CEM platform, team performance, operational response, benchmarking data and notification analysis are all captured within the system and are available in a configurable dashboard or in after-action reports for analysis. Continuously looking for ways to better prepare and respond to critical events will not only improve performance when similar events occur again, but it will also improve response effectiveness when unforeseen events strike. Coordinate emergency response Virtually every organisation has some form of response plan to triage a critical event and restore community order or business operations. While many of these plans are highly effective in providing a structure to command and coordinate emergency response, they are reactive in nature and don’t account for the full lifecycle of a critical event – Assess, Locate, Act and Analyse. Whether it’s a large-scale regional emergency or a daily operational issue such as an IT outage, a comprehensive critical event management strategy will minimise the impact by improving visibility, collaboration and response.

In today’s world, businesses face a growing threat landscape. Looking back on just the past few months, there have been increased incidents of workplace violence (the recent New York city hospital shooting), terrorist activities (London Bridge attack, Manchester attack), and cyberattacks (Petya and WannaCry). While critical events have become more frequent, more complex, and costly to businesses, organisations’ emergency communications systems, plans and processes have remained surprisingly siloed and constrained by an inability to holistically manage the lifecycle of a critical event—from assessment, to communication, to analysis. The reality is that organisations today find themselves tasked with maintaining multiple, separate emergency, security, and IT command centres that each require 24x7 availability and utilise a different set of siloed tools and processes to monitor and triage threats. Situational awareness for the modern workplace Siloed processes aren’t desirable because they result in individual departments conducting their own threat assessment, which can lead to inconsistent responses to critical events. Without situational awareness, response to operational risks is delayed, leaving an organisation’s employees, facilities, travelers, and other critical assets vulnerable. Current event management processes can severely impact employee safety while also harming business operations The fluidity of the modern workplace is also a challenge for businesses. With 72 percent of workers projected to be mobile by 2020, and spending significant time away from a traditional office facility, locating and protecting workers, sharing critical information and directives, and activating the right responders becomes an even more complicated task. For example, it can take hours – and even days – for companies to determine if all their people, including traveling and remote employees, are safe after a terrorist event. The bottom line is that the way current event management processes are set up is inefficient, ineffective, and – most importantly – can severely impact employee safety while also harming business operations. Centralised incident management To better communicate with their people and protect them from harm, organisations must adopt a holistic approach to critical event management inclusive of crisis communications and incident management. This includes consolidating physical and digital tools that are traditionally siloed under multiple disciplines and operations centres. Combining these functions enables organisations to develop a common operating picture of a situation and implement an effective resolution plan complete with predefined communication paths to senior management, on-site and remote workers, customers and any other effected parties. Having a single platform that combines employee safety capabilities with threat assessment and visualisation capabilities allows organisations to better manage the full array of intelligence, coordination, collaboration, and execution required to speed response times, reduce risk, and, above all, keep their employees safe in any critical event. How security teams can manage critical events With a consolidated Critical Event Management platform, security teams within an organisation can dynamically do the following to keep their people safe and the business running effectively: 1. Assess critical events Leveraging a more integrated operational approach in lieu of the disparate systems used today allows organisations to better asses what is happening in their offices, on their campuses, or near their traveling and remote employees. By integrating physical and digital tools, such as front line, social, trusted threat, and weather intelligence, organisations have an end-to-end view integrating threats, operational impact, and response status information on a “single pane of glass.” When all information is housed in a centralised location, it is far more effective and efficient for an organisation to determine the likelihood, severity, and impact of a specific event on its people. Linking access control and badging systems, biometric systems, and Wi-Fi access points provide information on an employee’s static, last known, or expected location 2. Locate employees in harm’s way and communicate in a timely manner The increasing regularity of critical events worldwide necessitates the need to locate and alert employees of any nearby risks at a moment’s notice. Organisations need to first identify who is in harm’s way, and then notify those affected on what action to take. Aggregating data across multiple systems allows for dynamic location tracking and alerting of impacted personnel, response team members and key stakeholders. This includes employees, executives, emergency responders, Boards of Directors, and others who require detailed information of the response effort. For example, linking access control and badging systems, biometric systems, and Wi-Fi access points provide information on an employee’s static, last known, or expected location to a master database that an organisation’s security personnel can use for triggering automated incident communication. This information allows security teams to provide critical information – including site evacuation directions – while an event is occurring to ensure the safety of employees based on their targeted geographic region (e.g. a specific building, floor, neighborhood or zip code) and coordinate the efforts of responders. If an active shooter is seen approaching from the western half of an organisation’s campus, for example, the targeted alert may tell all employees on east campus to get off the property and go across the street, while all employees on west campus may be told to barricade themselves behind locked doors, as they might not have time to run. Visitors who are expected to arrive on campus later that day would be warned to stay away until police secure the premises. With a centralised system that houses all location information and communication processes, the right messages will be sent to the right people in a matter of seconds. 3. Identify decision makers and automate action A huge part in managing a crisis is not only identifying who is in danger, but who can help, and how. This process needs to be as streamlined as possible so there’s no question about who should be contacted and who is responsible for doing what. Leveraging an integrated critical event management system in which all information is centrally located allows organisations to initiate instant communications that share all relevant information and status updates with key stakeholders – there’s no confusion as to who should send out the communications, and no one is waiting on important information that is essential to convey. Each critical event can be analysed to identify which tasks took too long or what resources were missing In addition to identifying team members who need to act, an integrated system distributes targeted alerts based on specific scenarios. Taking the same active shooter scenario, an organisation’s security team can share incident details, collaborate with, and activate separate response teams, such as the police, SWAT team, and emergency responders, in a single platform – all while following standard operating procedures, escalation policies, and best practices for responding to that particular event. 4. Analyse the aftermath Once a critical event is over, benchmarks related to an organisation’s notification responses and incident time-to-resolution can be recorded, measured and assessed. Each critical event can be analysed to identify which tasks took too long or what resources were missing in order to learn from and improve response rates for the next major incident. Critical events should be managed as any major business function—through a single process with clear lines of responsibility, common situational understanding, accountability, and visibility of performance. Currently, processes are focused on the use of too many overlapping tools which only create noise and impedes an organisation from following a prescribed procedure for assessing and resolving threats. It’s time for all organisations to take a careful look at how they approach critical event management and opt instead for a centralised system that offers a holistic view – siloed processes are simply no longer effective in today’s threat landscape.

Many employees who once commuted to on-site corporate offices now spend their time working remotely or travelling between sites Over the past two decades, the workforce has drastically changed. As mobile devices became increasingly affordable and the demand for multiple offices, distributed campuses and globalisation has increased, many employees who once commuted to on-site corporate offices now spend their time working remotely or travelling between sites. In 1997, only 9.2 million U.S. workers (7 percent of the U.S. workforce) were working remotely for at least part of each week. By the end of 2015, the mobile worker population had grown to 96 million people and continues to grow. Mobile workers are expected to surpass 105 million by 2020—meaning that nearly three quarters of the total U.S. workforce will be mobile. With an increasing number of employees traveling and working remotely, the days of a dedicated worker who commutes to and from a single location every day of the week are just about over. Today’s digital workforce no longer works in a corporate office, meaning businesses have new physical security challenges in regards to tracking an employee’s location, which can be necessary during natural disasters or other significant public incidents (an active shooter, for instance). That said, security professionals must take a second look at their policies and procedures for employee safety. To protect employees in this new mobile world, where people, assets and brand reputation threats may face higher than normal levels of safety and security risks, businesses must focus less on securing physical, four-wall perimeters and instead take a global approach to security that focuses on protecting travelling, remote and lone workers. Travel system integration First and foremost, organisations with mobile workforces must integrate a multi-modal communications system into their security plan. While we can never predict when emergency events will occur, mass communications systems allow security managers to notify employees quickly after such events—based on their preferred method of contact—and provide actionable guidance that employees can follow to minimise confusion and stress, which will ultimately keep them safe. While we can never predict when emergency events will occur, mass communications systems allow security managers to notify employees quickly after such events In a traditional corporate setting, notification systems that allow for communication across multiple contact paths would likely have been sufficient to ensure that critical messages were delivered to all employees, as everyone was expected to be in the office. Any incidents occurring outside of the office did not need to be considered. In today’s mobile world, communication systems should be integrated with other systems, such as travel itineraries and corporate travel systems, so that in the event of an emergency incident, organisations can quickly assess if they have any employees in or travelling to the affected areas and warn people heading towards potentially dangerous situations. Ensuring local compliance For organisations with globally distributed employees, contractors, customers, or partners, additional capabilities must be integrated into their security practices. Namely, support for local dialects, languages and preferred communication methods should be integrated into emergency alert systems. During an emergency, it can be increasingly difficult to perform even simple tasks quickly and accurately. Organisations can reduce the difficulty of communicating tasks under pressure and increase recipient comprehension by delivering messages in a local language that is familiar to the recipient. Notification systems must also comply with all local data privacy and security laws to ensure messages are received by employees in different parts of the world. These laws can differ by region and often restrict the transfer of data over country borders. The best systems for today’s mobile world have the capability of storing and segregating contact information in specific data stores around the world, ensuring that this data will not leave defined jurisdictional boundaries, while also guaranteeing that valuable information reaches the necessary contacts during emergency situations. Knowing where your employees are helps identify who you should be communicating with and better refine your response Location-based alerting When a location-based emergency occurs, companies need to make certain that they can quickly communicate key information, directives and important updates to their employees—no matter where they are located—to help ensure their safety. Knowing where your employees are helps identify who you should be communicating with and better refine your response to a specific security incident. Security managers can automatically keep employee locations current, even when they’re travelling or moving between buildings and campuses, by integrating location intelligence into an incident management platform. With strong location data and analytics, organisations have the capability to maintain robust databases of where their employees are, where they’re expected to be and where they were last—and then use that data to send targeted notifications and alerts to the relevant people that are affected by a specific incident. Solutions like Safety Connection enable this location data to be collected from an organisation’s various physical systems, including: Access control and badging systems Wired and wireless network access points Hoteling systems Corporate travel management systems Mobile employee safety Imagine a scenario where an armed man enters one of the office buildings on an organisation’s campus. Usually there are 200 people on campus, but that day 40 people are working remotely, travelling or at home sick. Another 30 employees from other offices are on-site for a sales meeting. Based on each employee’s location and proximity to the intruder, the company’s security team can automate building evacuation and muster directives much more efficiently.  With location-based analytics, the security team would know exactly who to send critical information and emergency alerts to With location-based analytics, the security team would know exactly who to send critical information and emergency alerts to and how many people they should expect to receive confirmations of safety from; whether employees are in their assigned location or a location they are visiting. In this case, the security team would focus their efforts on protecting the 160 people who normally work on campus, plus the 30 visiting employees, as they know the 40 people off-campus are out of harm’s way. In our increasingly global and mobile world, organisations cannot afford to limit their critical communications to physical facilities. By ensuring mass communication systems are integrated with travel systems, comply with local data and privacy laws and leverage location-based analytics, organisations ensure that critical messages are delivered and received both locally and globally and can rest easy knowing that their growing mobile workforces are safe.