The Emerging Technology Zone (ETZ) at ISC West welcomes new startups to the security industry; a requirement for exhibitors is that they have been in business for five years or less.
This year, the ETZ will be in the Venetian Ballroom, a new section at ISC West 2019, incorporating companies that were previously featured in the “Global Expo” area along with mid-sized domestic companies and the return of the successful Emerging Technology Zone section.
Now located in the Venetian Ballroom adjacent to the Sands Convention Center, this group of exhibitors will also have three large entrances of their own.
Latest technology companies
The ETZ will be a draw in and of itself and will do better for us than being on the main show floor"
“The Emerging Technology Zone is a place for attendees to see the latest technology companies all in one place, rather than searching out individual companies all over the main show floor,” says Tom Buckley, Vice President, Sales and Marketing, for Qumulex, a 2019 exhibitor in the Emerging Technology Zone (ETZ).
“The ETZ was an easy choice for us and is, in fact, the deciding factor in our taking a booth,” says Buckley. “As a technology startup, we wanted to be located with the other new companies. The ETZ will be a draw in and of itself and will do better for us than being on the main show floor.”
Consistent customer lifetime
Qumulex (Booth 40932) was formed in late 2018 by the founders of Exacq and Infinias. The new mobile-first, unified video surveillance and access control platform enables security integrators to increase recurring revenue and achieve consistent customer lifetime value, says Buckley. ”We are launching in the fall of 2019 but are exhibiting at ISC West due to early interest from security integrators wanting an early preview of what is coming.”
Also among the 40 or so exhibitors in the Emerging Technology Zone will be a range of new technologies, from artificial intelligence (AI) to cloud solutions to wearables to lighting solutions and more.
Video analytics platform
Simple, intuitive situational awareness platform that gives first responders a tactical advantage
Another ETZ exhibitor is ZeroEyes (Booth 40821), an intelligent video analytics platform, powered by AI, to detect weapons and recognise faces in real time. The company’s goal is to provide school administrators and decision-makers with a simple, intuitive situational awareness platform that gives first responders a tactical advantage. The company was founded by five former Navy SEALS with a combined 50 years of combat experience.
“Our platform is being developed right now and has hit an inflection point where artificial intelligence and graphics processors are both capable enough and cost effective,” says Mike Lahiff, ZeroEyes CEO. “This technology is just at the point where it is ready for a wider release and not just for early adopters.” The company will be doing live demonstrations of the product in real time.
“It is one thing to tell everyone our capabilities, but it is much more powerful to show our capabilities,” says Rob Huberty, ZeroEyes COO. “We will have cameras set up that are typical of school security systems. These cameras will be linked to the best available hardware on the market. We will showcase our software as it will actually be used in practice.”
Companies at ETZ
Last year’s Emerging Technology Zone, located downstairs on the lower level of the Sands Convention Center, had a lot of foot traffic and created positive feedback. Some of last year’s Emerging Technology Zone companies are exhibiting in the main exhibit hall this year, emphasising its role as a ‘stepping stone’ as new companies enter the market and then achieve critical mass. This year’s ETZ exhibitors will be looking for a similar level of results from the show.
Our expectation is to demonstrate the huge value proposition in proactive security solutions in schools"
“We will quantify our success at ISC West in the number of partners and integrators that decide they cannot live without our product,” says Lahiff. “Our expectation is to demonstrate the huge value proposition in proactive security solutions in schools. We want to have partners after the show ready to install our product.”
Pre-show preparation will help ensure success. “We are inviting prospects and arranging demos ahead of time,” says Buckley of Qumulex. “Success at any trade show starts before the show. We’re fairly certain about the turnout we will get and the level of interest that integrators will have. We are sending out invites to several thousand security integrators to gain early interest. We also have a suite off the show floor for more in-depth demos.”
Affordable solutions
The Emerging Technology Zone, along with the other exhibitors in the Venetian Ballroom, will be among the must-see highlights of ISC West. “Attendees will get to see the future in security,” says Huberty. “They will see actual solutions that are affordable and make sense. These solutions will have a clear value proposition.”
