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What is the most valuable benefit of artificial intelligence (AI) in an emergency call center?





In an emergency, information is pivotal. More information provides better understanding of an emergency and empowers potentially life-saving decision-making. Emergency response teams depend on information to guide their efforts and to deliver targeted assistance.

On the front lines of emergency response are 911 and field responder agencies, which must direct reaction to life-or-death situations rapidly and efficiently. Historically, 911 operators had to respond based on very little information, perhaps just a voice on the phone or a location on their screen.

Providing critical information

Today, there are literally millions of information sources available, ranging from connected buildings to vehicle telematics to live video streams to health information from wearable devices. In fact, there are 540 million connected devices, any one of which could provide critical information in an emergency.

But how can those information sources be leveraged to improve emergency response? That’s the mission and value proposition of RapidSOS, an ‘intelligent safety platform’ company that connects 911 operators with the vast universe of information available to promote better and faster emergency response.

Highly sophisticated operation

The platform is integrated into every major public safety software system and first responder agency

RapidSOS fuses human and artificial intelligence to put critical information from any connected device directly into the existing systems and operating procedures of first responders across the United States,” says Michael Martin, CEO of RapidSOS.

RapidSOS is widely used by first responders. The platform is integrated into every major public safety software system and first responder agency. There are more than 4,600 software integrations that serve more than 21,000 first responders and 911 agencies. In 2023, RapidSOS supported the lifesaving work of public safety across 171 million emergencies with 3.3 billion data payloads. The system is adaptable and configurable to support any agency, from a highly sophisticated operation in New York City to a local sheriff running their own 911 center.

Intelligent analytics and reporting

RapidSOS Unite is the latest evolution of the product, a single solution that includes AI automation, rich content pathways, redundant connection to caller phones, and access to millions of connected devices. In an emergency, Unite intelligently fuses data from among millions of sensor feeds into a unified picture of an incident, allowing public safety officials to view real-time location, health profile, telematics, alarm data, and more.

RapidSOS Unite is the latest evolution of the product, a single solution that includes AI automation

RapidSOS offers core modules that handle call, text, video, sensor, mapping, and administration tools, and that provide partner data from connected devices. Additional modules provide enhanced geographic information system (GIS) data, and automated translation and transcription. There is also a single sign-on (SSO) upgrade, intelligent analytics and reporting, and seamless integration into field responder applications.

Field responder applications

Consider how an emergency might unfold and how RapidSOS can help. In a car accident, data from a modern automobile telematics system can alert a 911 operator of the accident as it happens. Data from a passenger’s wearable device might provide information about their health and condition. A nearby video or traffic camera could fill in details of how the accident occurred.

Useful information in an emergency might come from any one of thousands of sources, including public safety data, sensor feeds, enterprise security systems, smart phones, etc. In a train derailment, electronic access to the cargo manifest can identify which train cars contain hazardous materials and how to manage the specific type of hazmat. This information could save valuable time when responding to incidents like the Feb. 3, 2024, Norfolk Southern train derailment involving 38 cars in East Palestine, Ohio.

Consider how an emergency might unfold and how RapidSOS can help
Consider how an emergency might unfold and how RapidSOS can help

Institutional security partners

Norfolk Southern is one of the companies that provides information to first responders using RapidSOS; in effect, the company provides a direct digital link from their rail security operations to any first responder in the United States. Amazon’s global operations centers also interface with RapidSOS to provide critical information to first responders. Partnering with corporate security helps to better support the flow of data from institutional security partners and their solutions.

Information can transform and guide emergency responses. For example, in a structure fire, real-time sensor feeds throughout a building can help 911 and first responders understand how the fire is progressing.

Real-time security camera footage

Having access to live feeds can save lives as 911 provides pre-arrival instructions such as CPR

Leading the way to providing video feeds from private camera systems to 911 operators is an agreement between Eagle Eye Networks and RapidSOS, which was announced in April 2024. The agreement allows an enterprise to opt-in to share real-time security camera footage from an Eagle Eye video stream during a live 911 call. Having access to live feeds can save lives as 911 provides pre-arrival instructions such as CPR. 

Security cameras are crucial in many locations, including schools, but previously those cameras could not be accessed by 911 during an emergency but were only used for investigation after an incident,” says Martin.

Improving fire and life safety systems

RapidSOS is also integrated with Honeywell’s Connected Life Safety Services (CLSS) system, a cloud platform that combines software and hardware to improve fire and life safety systems. Technology integrations between the two companies further modernise and digitise the public safety communications process to provide faster, more accurate communications with emergency centers (i.e., 911 agencies).

RapidSOS technology securely transmits detailed data about an emergency

CLSS provides real-time visibility and connectivity to help systems integrators and facilities managers make informed decisions and manage fire systems more efficiently. When combined with Honeywell's solutions, RapidSOS technology securely transmits detailed data about an emergency, such as the type of hazard, severity, and location within the impacted building, to emergency response centers.

Video object detection

Rapid SOS’s emerging Harmony artificial intelligence (AI) product serves as a ‘co-pilot’ for 911 operators, helping them manage the high volume of emergencies by making their response more efficient. Harmony pulls all the sensor feeds in an emergency and works to make only the most important information available in the hands of 911 and first responders. Harmony can take key insights from text and video data, use ‘sentiment analysis’ to determine the emotion tone of a message, and help 911 professionals using language translation, keyword alerts and video object detection.

Harmony can help local agencies as they address a 25% average staffing shortage by providing additional support to 911 professionals while lessening the workload. Harmony is also working to help RapidSOS expand the ecosystem, stitching more data together and quickly making it more actionable than ever.

Emergency response system

RapidSOS also interfaces with Iamresponding, a comprehensive end-to-end emergency response system for first responders in the fire and other emergency sectors. Iamresponding’s field responder application is used by RapidSOS to get information out to first responders in the field.

More than 650,000 first responders use RapidSOS’s field application

RapidSOS’s recent acquisition of Iamresponding helps the company improve the connection with the last mile “in-the-field” piece of the puzzle, ensuring partners across computer-aided dispatch (CAD), integrated applications, mobile data terminals, body cameras and other responders have access to critical data. More than 650,000 first responders use RapidSOS’s field application.

Enhancing emergency response

RapidSOS’s Safety Pioneer Program formalises the important partnership between RapidSOS and public safety agencies. Participants in the program receive early access to new platform features, contribute to the platform roadmap, and drive feedback to enhance emergency response.

911 and first responders do incredible lifesaving work,” says Martin. “Everything we have done and built at RapidSOS is a direct result of the engagement, partnerships, inside advice and insight we have gotten from public safety. We have learned from them, developed new technologies and tested them.”

Martin adds: “Companies have data and we now know how to make that data actionable into the hands of 911 and first responders to save lives. This is an exciting moment for us continuing our mission in partnership with public safety, and for technology and security companies to have a major hand in that.”

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Author profile

Larry Anderson Editor, SecurityInformed.com & SourceSecurity.com

An experienced journalist and long-time presence in the US security industry, Larry is SourceSecurity.com's eyes and ears in the fast-changing security marketplace, attending industry and corporate events, interviewing security leaders and contributing original editorial content to the site. He leads SourceSecurity.com's team of dedicated editorial and content professionals, guiding the "editorial roadmap" to ensure the site provides the most relevant content for security professionals.

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