Hikvision Network Video Recorders

Hikvision's smart cameras tailored for retail scenarios
Hikvision's smart cameras tailored for retail scenarios

What should shopping malls do to improve the customer experience and satisfaction? Hikvision’s smart retail solutions can enhance customer experience and give shopping malls a competitive edge. 1. Understand and meet customers’ needs in real time with customer intelligence How are people shopping these days? As consumer behavior changes and competition grows, shopping malls need to track a number of metrics to attract shoppers and improve business performance. Ask yourself the following questions: What is the average daily foot traffic for my mall? Does my mall have a reasonable shopper-to-staff ratio? Do I understand my customer’s journey? In asking these questions, we begin to see the importance of data-based decisions regarding the customer experience. With key metric data, malls can launch more effective marketing activities and in turn generate more footfall and sales. But how can one get these metrics? The answer: with cameras that do more than just record security video.  Hikvison’s smart cameras with people counting and heat mapping capabilities provide real-time awareness of customers’ journeys through the mall. For example, smart cameras can be used to count customers entering and leaving the shopping areas, ensuring that enough staff are available to serve them. During busy times, staff can be directed to the registers when queues get too long and then return to routine tasks at non-peak times when fewer customers are in the mall. Additionally, Hikvision’s intelligent video analytics provides new insights on which areas, shops and brands are the most popular. This helps malls to optimize available floor space throughout the retail mix and floor plan, making it more in tune with consumer needs and trends. This ensures that the shopping experience is as convenient, efficient, and satisfying as possible. 2. Capture attention and convey information quickly and efficiently with commercial displays Shopping malls today have gone from being simply a hallway of retail stores to multipurpose complexes that feature restaurants, entertainment venues, special events, holiday activities, and more, in addition to the conventional retail shops. To attract new visitors and maintain maximum footfall, malls need to create fun and unique shopping experiences for customers. This is where Hikvision's commercial display solutions come in. Hikvision offers a diverse range of outdoor and indoor displays with eye-catching visuals, attractive advertising, and digital navigation solutions. For example, exciting display solutions for building façades can be an effective way to draw more in-store visitors. Digital signage in central walkways can create an amazing and memorable experience for visitors. Kiosk displays in high-traffic areas can provide information about shops, brands, sales, and special events, as well as show customers the route to the nearest bathroom or exit. These solutions grab shoppers’ attention and provide useful information, boosting the whole experience in an efficient and enjoyable manner. 3. Provide easy, convenient parking with smart parking management Today, convenience is a must, from entry to exit. From finding a parking space on the way in to smart vehicle location on the way out, malls must ensure customers not only find parking spots quickly, but also locate their parked cars easily in those shopping malls’ expansive parking structures.  Here, Hikvision’s smart parking solution makes it fast and easy to find available spaces, and helps customers locate their cars in large parking lots. This solution saves them time and improves their satisfaction when visiting the mall, improving the chances for repeat business. 4. Ensure a safe shopping environment Security is the final piece to the puzzle. With Hikvision’s smart video solution, security teams at shopping malls can get alerts in real time to ensure the store is always safe. Additionally, Hikvision offers multiple, high-value security applications for unattended environments, from traditional video security to AI algorithms that detect incidents. These capabilities ensure that customers always feel safe and comfortable inside the mall.

How Hikvision and its partners are optimizing green-building operations with ‘digital twins’
How Hikvision and its partners are optimizing green-building operations with ‘digital twins’

Hikvision and its partners are using innovative ‘digital twin’ technology to optimize green buildings and minimize negative environmental impacts. Green buildings incorporate intelligent design and environmentally friendly and high-performance materials that minimize consumption of resources and energy and reduce waste during the construction process. But as well as minimizing environmental impacts and especially carbon emissions, green buildings incorporate favorable living and working spaces and environments that improve occupant health and wellbeing, boost occupancy rates, and support increased productivity and profitability for businesses. For all of these reasons, real-estate developers worldwide are embracing green building design principles and adhering to national or international standards for eco-friendly, energy-efficient, and healthy homes and offices.  To help unleash the full potential of green buildings, Hikvision has created an innovative digital twin solution. This can be used to create a digital and visual ‘replica’ of a building to enable constant reporting on key performance indicators, such as energy efficiency, climate control, and security – and enabling fast, effective interventions in the event of an incident or technology outage.  Creating a digital ‘model’ of a physical building To empower the digital twin solution, Hikvision brings in products from multiple portfolios and collaborates with partners in range of sectors, from sensor and automation software providers, to alarm system and elevator control companies.  Based on these collaborations, Hikvision has integrated a diverse range of AIoT technologies that help to support greener building operations. These include everything from video security systems to multi-dimensional perception systems and intelligent automation, transforming building management systems into intelligent platforms. This convergence encompasses multiple subsystems, including lighting, energy management, environmental monitoring, HVAC, and more. Data from all of these integrated AIoT systems is fed into advanced 3D Building Information Modeling (BIM) software, which allows the entire building to be visualized in the form of a ‘digital twin’. This can be used to monitor a range of building KPIs, including environmental quality, water and electricity efficiency, atmospheric conditions, personnel access, and parking details. This means that building operator can understand the building’s status at all times, identify any incidents or problems, and react faster to fix them.  Working greener and smarter with the digital twins Integration of AIoT applications with the virtual platform enables efficient data analysis, proactive risk management, visualized emergency responses, post-action evaluations, and better-informed decision-making. These advancements improve every aspect of building management – helping to increase efficiency, environmental performance, and resource utilization.  Real-time data on energy consumptionWith the digital twins, building operators can quickly spot energy consumption trends and abnormal utilization of water, electricity, lighting, air conditioning, and gas. For example, users can use Augmented Reality (AR) cameras to see where lights have been left on in empty rooms and turn them off to save energy. Improved utilization of space and facilitiesOperators can view heat maps in the digital twin to understand peak times and occupancy rates for key areas of the site or building, including parking lots, meeting rooms or waiting rooms. With AIoT devices observing the flow of people and vehicles, lighting and HVAC systems can be turned off in areas that are not being used to save energy.  Enhanced user experiencesMulti-dimensional data from the digital twin, including temperature, humidity, and air quality, improves occupants’ awareness of their environment. Air monitoring sensors detect overall air quality, smoking, vaping, carbon monoxide, and other hazardous gases. Automatic alarms for water leaks, smoking, and trash overflow enable quick, effective responses that improve user experiences and reduce health risks.  Improved fire safetyHikvision solutions are integrated with third-party fire alarm systems, providing visual alerts in the event of a fire risk and supporting faster, more effective safety responses. Other features also help to protect building users, including automatic door opening, highlighting of evacuation paths, and real-time two-way audio broadcasts to inform users and help them exit the building as quickly as possible. An end to paper wasteHikvision, along with partners specializing in access control, elevator control, and time and attendance systems, help customers implement a paperless approach for building management. This means that processes such as visitor exit/entrance, elevator management, and employee attendance can be managed with no need for paper forms or records.  Greater energy efficiency based on remote building management Hikvision platform integrates seamlessly with the Building Management System (BMS), enabling operational staff to manage the building remotely in a fully centralized way. Digital signage, air conditioning, and LED lighting can be controlled remotely, for example, reducing workloads, improving efficiency, and saving energy. Based on open solutions and partner collaboration, Hikvision is committed to helping customers build ecological, energy-saving, waste-reducing, and healthy buildings that comply with green building certification programs such as LEED (Leadership in Energy and Environment Design). In one prominent example, our solution helped Asian Games 2023 to optimize energy efficiency at three venues in Hangzhou, China.  Hikvision’s green building solution shows the company’s commitment to leading ESG practices. We continue to collaborate with partners to create new solutions that support long-term sustainability.