Guy Apple

Founder, BrandDog Media

Guy holds over 18 years of marketing leadership experience, including Vice President and Managing Director positions. He has extensive background and expertise in the physical security industry, and has demonstrated quantifiable success in driving revenue growth, market share gains, and brand recognition, including 43x revenue gain for Network Video Technologies and the transformation of NVT into a household name. Prior to founding BrandDog Media in 2015, Guy has been Vice President of Marketing & Sales at NVT and the managing partner of MW Media, a Silicon Valley technology directory publisher specialising in the micro-controller industry. Guy has authored numerous articles over the years on the subject of video and power transmission related to the video surveillance industry.

Specialisation:

Video surveillance transmission

Round table contributions

What do you expect to be the "big news" coming out of ISC West this year?

The U.S. physical security market will be focused on Las Vegas this week and the big ISC West trade show for 2015. But what should attendees expect when they get to Sin City? We asked our panelists fo...

When should a video system be part of the corporate network?

This week’s Expert Panel revisits a classic question that has been around since the advent of IP video: Should an enterprise’s video system have its own network, or should it share the cor...

Does it matter where a security system component is manufactured?

We live in a global market, and goods can easily be manufactured anywhere in the world and then shipped anywhere else. For many years, companies have taken advantage of the consequent flexibility to s...

Looking at security in light of the Paris attacks

What lessons, if any, are there to be learned from the recent attacks in Paris? Recent events in Paris highlight the deadly and changing face of terrorism in 2015. Two gunmen armed with Kalashnikov&...

How can you measure return on investment (ROI) in the security market?

Return on Investment (ROI) is crucial for any security installation. Most people consider what return on investment they are getting when making a purchasing decision. Usually, customers will&nbs...

News mentions

Introducing BrandDog Media – outsourced marketing services for electronic security and surveillance businesses

BrandDog Media specialises in B2Bmarketing & global sales management After 18 years as VP of Marketing & Sales with Network Video Technologies (NVT), Guy Apple is now w...