Rubrik, Inc. - Experts & Thought Leaders

In a world of nonstop cyberattacks, Rubrik announced its newest upcoming solution, Identity Resilience, designed to secure the entire identity landscape alongside data. Identity Resilience aims to protect the most common entry points for attackers – human and non-human identities (NHIs) – to help organisations maintain operations with minimal downtime.  Rubrik’s solution Rubrik’s solution is designed to secure this weak infrastructure that powers virtually Identity Resilience aims to address a blindspot in enterprise security. A critical piece of infrastructure utilised by a vast majority of organisations, identity remains a consistent target for hackers. When compromised, these identity systems grant attackers access to critical data and credentials, and their disruption can prevent cyber recovery. Rubrik’s solution is designed to secure this vulnerable authentication infrastructure that powers virtually every major enterprise. Identity risks and data security "Identity systems are not only complex and hard to manage, but they have also become the primary gateway for attackers aiming to access an organisation's valuable data," said Mike Tornincasa, Chief Business Officer at Rubrik. "Today, we signal our commitment to identity protection, to address our customers' needs by detecting threats that target identities and proactively reduce identity risks, just as we have successfully done with data security.” Why this matters: Identity is how hackers get inside Rubrik’s solution is designed to provide continuous visibility into identity changes Rubrik's identity business safeguards millions of identities globally. It’s easy to see why: A recent CISA report found that 90% of cyber attacks on critical infrastructure begin with an identity compromise, often leading to privilege escalations and lateral movement into valuable corporate data. These threats usually unfold gradually, making it essential to understand not just the “who” and “what” but also the “when” - how privilege or access patterns shift over time. By leveraging time-series data, Rubrik’s solution is designed to provide continuous visibility into identity changes, enabling earlier detection of suspicious activity. How Rubrik monitors and sustains data Similar to how Rubrik monitors and sustains data, the company’s anticipated capabilities are designed to identify, monitor, and safeguard critical, sensitive, and active identities, including non-human identities (NHIs) such as machines using service accounts and access tokens.  NHIs, which outnumber their human counterparts, are complex to manage and introduce vulnerabilities that are increasingly targeted by attackers who compromise and escalate privileges. Current identity security approaches fail to provide enterprises the capability to assess NHI risk, view data access, and track suspicious activity over time.  A holistic approach drives cyber resiliency Rubrik aims to combine these abilities to provide new abilities, and a holistic view of identity and data Too often, identity management, identity protection, and data security are siloed as different products run by different teams in an organisation. In contrast, Rubrik uniquely aims to combine these capabilities to provide new capabilities, and a holistic view of identity and data.  Identity recovery & identity resilience: Accelerating recovery Rubrik offers extensive coverage for identities across hybrid environments. New capabilities aim to empower organisations to thwart attacks earlier and restore systems more quickly to ensure cyber resilience: Hybrid Protection for Active Directory (AD) and Entra ID: With automated and orchestrated recovery workflows, organisations can restore complex hybrid identity environments - like Active Directory forests and full Entra ID tenants - faster and with greater confidence than before. Active Directory recovery can involve up to 22 manual steps. Rubrik reduces that with an easy-to-use wizard, dramatically cutting complexity and time to recovery. As a result, these capabilities are among the fastest-growing in Rubrik's history, safeguarding millions of identities and the sensitive data they access.  Comprehensive Risk Analysis for Human and Non-Human Identities: With a unified view across identity providers showing human and non-human identities who have access to sensitive data, organisations can identify dormant or orphaned accounts, detect risky privilege escalations, and expose problematic combinations of access that traditional tools often miss. Beyond visibility, organisations can track the risk associated with identities and target remediation by revoking identity access, data access, or both. This approach enforces the least privilege, shrinks their attack surface, and proactively shuts down potential identity-based threats. Complete Identity and Data Context: Instead of working with limited context from identity providers, organisations can tie identity-based information with sensitive data (e.g., healthcare, financial) context, privilege, and activity. This critical context can reduce remediation work while strengthening risk posture before a cyber attack, thereby speeding up threat hunting and remediation during and after an attack. Get a briefing on Rubrik's Identity Recovery and Identity Resilience at the 2025 RSA Conference, April 28-May 1, 2025, in San Francisco.

Rubrik announced that Rubrik Annapurna and Agentspace will explore ways to enable enterprises to securely access and utilise their data for AI-driven applications. By acting as a secure data source for Agentspace, Rubrik can better ensure that enterprise AI models can retrieve, govern, and protect sensitive data with Zero Trust security on Google Cloud. Build AI-powered applications Annapurna and Agentspace can allow companies to confidently move AI projects from pilot to production This intuitive offering will be designed to help businesses securely build and scale AI-powered applications, making the implementation process simple.  By joining forces, Annapurna and Agentspace can allow companies to confidently move AI projects from pilot to production in the cloud by providing easy, secure access to data across cloud, on-premises, and SaaS environments.  AI-driven insights “For AI to deliver real business value, enterprises need secure, well-governed data foundations,” said Stephen Orban, VP of Migrations, ISVs, and Marketplace at Google Cloud. “With Rubrik Annapurna as a secure data source for Agentspace, organisations can seamlessly and securely access their data within Rubrik to power AI-driven insights while maintaining strong governance and compliance.” Enterprises struggling to balance AI innovation with security Organisations are rapidly adopting Google Cloud to build AI-powered applications Organisations are rapidly adopting Google Cloud to build AI-powered applications. However, many are struggling to move beyond the testing phase due to security, compliance and scalability concerns, especially as evolving cyber risks threaten business-critical AI data. As a result, Gartner, Inc. predicts “at least 30% of generative AI (GenAI) projects will be abandoned after proof of concept by the end of 2025, due to poor data quality, inadequate risk controls, escalating costs or unclear business value.” Full potential of generative AI “AI is only as powerful as the data behind it, but without strong security and governance, enterprises risk compliance violations and data exposure,” shares Arvind Nithrakashyap, Co-Founder and Chief Technology Officer at Rubrik. “With Rubrik Annapurna and Agentspace, customers can now recognise the full potential of generative AI, while safely harnessing their enterprise data for AI and maintaining Zero Trust security.” Google Cloud customers The combination will seek to provide Google Cloud customers with: Fast, API-driven secure access to enterprise-wide data for AI training and retrieval Anomaly detection and access monitoring to prevent AI data leaks and unauthorised use Seamless AI data pipelines to integrate Google Cloud AI models with enterprise data Automated compliance enforcement to protect sensitive AI training data Understanding the Rubrik & Agentspace Integration: Secure AI Retrieval: Customers will be able to leverage Rubrik Annapurna as a data source within Agentspace, helping ensure that AI models can securely retrieve enterprise-wide structured and unstructured data. Zero Trust Authorisation: Organisations will be able to control access via policy-based governance, helping ensure that only authorised AI models and users can query data within Agentspace. Streamlined AI Workflows: With this integration, businesses will be able to build AI-powered applications faster, without compromising security or compliance. Data Security: Enterprise’s journey from AI pilot to production By bringing Zero Trust security to AI training workflows, Rubrik Annapurna helps organisations govern, classify, and mobilise their enterprise data with confidence. With built-in anomaly detection and policy-driven data pipelines, it provides real-time access to AI training data while enforcing security policies at scale, helping businesses meet regulatory requirements without slowing down development. This helps ensure that AI applications on Google Cloud are powered by high-quality, properly managed data that is essential for driving reliable, responsible AI innovation.

As ransomware attacks continue to impact organisations across all industries, there is a clear need for cyber resilience to ensure critical data and systems are protected and can be recovered quickly, while keeping businesses running. NTT DATA, a digital business and IT services pioneer, and Rubrik, a cybersecurity company, announce a partnership for cyber resilience. Requirements for cyber resilience As part of its expanded global strategic partnership, NTT DATA will offer advisory and consulting services, implementation and integration support, and managed services, powered by Rubrik, to prepare cybersecurity responses before, during, and after a cyber incident or ransomware attack. These offerings are designed to help customers around the world address evolving requirements for cyber resilience across on-premises, SaaS, and cloud environments. NTT DATA’s cyber recovery NTT DATA’s cyber recovery powered by Rubrik delivers robust ransomware remediation To help customers address the dynamic threat of ransomware, the expanded NTT DATA and Rubrik partnership now includes Ransomware Protection Services.  Based on zero trust guidelines, NTT DATA’s cyber recovery powered by Rubrik delivers robust ransomware remediation and helps organisations achieve business resilience against ransomware attacks, malicious insiders, and operational disruptions. This solution is now available globally.  Cyber resiliency services "At NTT DATA, we recognise the critical importance of cyber resiliency in today's digital landscape. Our expanded partnership with Rubrik will significantly enhance our ability to provide robust security solutions to our clients worldwide. As cyber threats continue to evolve, it is imperative that we stay ahead by leveraging advanced technologies and strategic collaborations," said Hidehiko Tanaka, Head of Technology and Innovation, NTT DATA. "This partnership will enable us to deliver comprehensive cyber resiliency services, ensuring that our clients' data remains secure and their operations resilient against any form of cyberattack." Ransomware attacks and other cyber threats “As a trusted and longstanding strategic partner, Rubrik is proud to expand our collaboration with NTT DATA for cyber resilience." "Together, we will empower hundreds of organisations with differentiated offerings that ensure rapid recovery from ransomware attacks and other cyber threats, no matter where their data lives,” said Ghazal Asif, VP, Global Channel and Alliances at Rubrik.