PSA Security Network - Experts & Thought Leaders

In a powerful show of solidarity, the U.S. security industry gathered for a crucial information-sharing webcast concerning recovery efforts for the Los Angeles-area wildfires disaster. Hosted by the Security Industry Association (SIA) and coordinated by Elite Interactive Solutions Marketing Director Scott Goldfine — with official endorsements from the Electronic Security Association (ESA), The Monitoring Association (TMA) and PSA Security Network (PSA)  Collaborating for wildfire recovery The presentation featured security, law enforcement, local government and construction leaders discussing the current situation, recovery plan, and critical safety and security needs and challenges. L.A. Wildfires Session is dedicated effort to foster a united public-private partnership in response to a historic disaster“L.A. Wildfires Info Session: Overview of Security’s Role in the Recovery & Rebuild” is not sponsored or related to monetary or promotional interests or gains. It is a dedicated effort to foster a united public-private partnership in response to a historic disaster and establish cooperation and best practices to deploy when other widescale tragedies occur. Participating in the discussion Michael Zatulov, President, Elite Interactive Solutions, and co-organizer of the Palisades Rebuild group; his and his family’s homes were destroyed in the fire. Keith Bushey, LAPD Commander (retired); Deputy Chief, San Bernardino County Sheriff’s Department; also served as U.S. Marine Corps Reserve Colonel. Randy Johnson, Managing Partner, RSJ & Associates Development Services; Adviser to Palisades recovery officer Steve Soboroff. Mitch Tavera, Palisades Rebuild member; ex-Police Chief (39 years with El Segundo, Calif., PD). Industry’s role in recovery The Pacific Palisades’ rebuilding process is expected to take many years and faces significant logistical hurdles, including debris removal, infrastructure repair, and obtaining necessary permits and resources.  Through viewing this presentation, security channel professionals hear an impactful and personal assessment of the tragic and devasting wildfires upon the surrounding communities and learn of the opportunity for interested industry stakeholders to pursue a potential role in the recovery efforts. Focused solutions “Being successful is dependent on the unity of the community. They must be informed on how the different facets of the electronic security world can help, from the integration side to the remote guarding side to the traffic control side,” Zatulov said during the roundtable.  “There are political challenges we need to rally the community to work through, and we need law enforcement support. The biggest challenge is to focus on one problem at a time. One solution is better than a bunch of questions.” Stronger together for security Central to overcoming this disaster and ensuring better tomorrows is expanding the co-operative public-private partnership between the security industry channel businesses and law enforcement. Thus, the panelists strongly advocate for a collaborative effort that also includes other government agencies and developers to streamline the rebuilding process and improve security.

On March 18, 2025, members of the security industry will hear an impactful and personal assessment of the tragic and devastating wildfires upon the surrounding communities and offer the opportunity for interested industry stakeholders to discuss a potential role in the recovery efforts. This program, co-presented by the Security Industry Association, the Electronic Security Association, PSA and The Monitoring Association, is developed for information purposes and to raise awareness of current recovery efforts that may involve security strategies; it is not intended to be a platform for any endorsement of specific security products or services. Objectives Present an overview of how the impacted communities have begun to organise and develop rebuilding strategies Understand current and near-term security and life safety needs Discuss how security may be part of the infrastructure and rebuilding strategy Receive information about relevant first responder engagement and planning Intended outcome To educate the industry about the current recovery plan and to begin a process for companies to contemplate potential involvement in such efforts Featured speakers Michael Zatulov, president, Elite Interactive Solutions, and co-organiser of the Palisades Rebuild group with 2,000+ members including residents, businesses, contractors, officials and agencies Tom Stone, Los Angeles Police Department sergeant II, Metro Division, 26-year veteran; former U.S. Army sergeant major Mitch Tavera, Palisades Rebuild member; ex-police chief (39 years with El Segundo, California, Police Department) Moderated by the speaker Geoff Kohl, senior director of marketing, Security Industry Association.

The PSA Network (PSA), the world’s largest consortium of professional systems integrators, announced the lineup of speakers and sponsors for PSA TEC 2025 (TEC) in Aurora, Colorado, March 9-12, at the Gaylord Rockies Resort & Convention Centre. “PSA TEC 2025 is shaping up to be an amazing event from the industry-pioneering education and certifications to access to the top manufacturers in the industry,” said Matt Barnette, president and CEO of the PSA Network. “The power of PSA truly lies in the relationships we foster and cultivate, and TEC is another extension of this.” TEC’s Industry Unplugged sessions This year’s educational lineup is led by keynote speaker, Ryan Estis. Estis will deliver the presentation: Sell for Impact-Delivering Value and Winning Customers in the New Economy.  Lee Odess, the voice of the global access control industry, will host TEC’s Industry Unplugged sessions interviewing executives like Tom Cook from Hanwha Vision and Michael Wong of Genea. Multiple other breakout sessions, certifications and mainstage sessions will also take place.  Latest innovations and relationships TEC 2025 is exclusive to PSA owners, members and sponsors providing premier educational content TEC 2025 is exclusive to PSA owners, members and sponsors providing premier educational content and networking opportunities between integrators and technology partners.  Over the four days, integrators will have ample opportunities to meet with technology partners, learn about their latest innovations and solidify business relationships. Sponsors This year’s sponsors are industry-pioneering manufacturers and solutions providers, including: Summit Altronix Corporation High Country AMAG Technology Hanwha Vision HID Johnson Controls Milestone Zenitel Front Range 3millID Acre Security Aiphone Alvarado ASSA ABLOY BCD Bosch Digital Watchdog Farpointe Data LenelS2 LifeSafety Power March Networks OpenEye SECLOCK Solutions360 Velasea Vicon Wavelynx Windy City Wire Western Slope Ai-RGUS AMG Security Genea Hirsch IML Security Supply NETGEAR ProdataKey Tabletop ALConsulting D-Tools GSA Schedules Jetbuilt NSCA Plante Moran Snellings Walters Insurance Agency SPRX Swell Zitko First Time Session Sponsor Vector Firm Access to networking events “PSA TEC 2025 would not be possible with our amazing sponsors,” said Brittany Board, director of technology partners at the PSA Network. “We are thankful for their support and looking forward to another opportunity to drive connections and business opportunities.” Registration for TEC is open and provides access to all networking events, meals and conference courses.

Early in the pandemic, before the mechanisms of COVID spread were clearly understood, there was talk about the disease being transmitted through contact with surfaces. Such concerns created a windfall for manufacturers of hand sanitizer, and broadly changed the perceived risks of touching surfaces, perhaps forever. Touching the same surface as hundreds of other people suddenly became less desirable, thus boosting the fortunes of “touchless” access control and security devices. But will the concerns persist in the aftermath of the pandemic? We asked this week’s Expert Panel Roundtable: Will 2022 be the year for “touchless” security? Why or why not?

Topics that dominated our website’s Expert Panel Roundtable articles in 2021 included the effects of COVID-19, the benefits of mobile access, the upcoming potential of deep learning, and the future of access control cards. Our website’s Expert Panel Roundtable discussions in 2021 reflected some of the most timely and important topics in the industry. The very most clicked-on Expert Panel Roundtable discussion in 2021 considered the positive and negative effects of COVID-19. The second most popular was trends in perimeter security technology. Smart video solutions Here is a roundup of the Top 10 Expert Panel Roundtable discussions posted in 2021, along with a ‘sound bite’ from each discussion and links back to the full articles. Thanks to everyone who contributed to Expert Panel Roundtable in 2021 (including the quotable panelists named and linked below). The pandemic has impacted security in many ways, some we are just now realising" What are the positive and negative effects of COVID-19 to security? “The pandemic has impacted security in many ways, some we are just now realising. On the negative side, integrators were limited in their ability to access customer locations, posing significant challenges to supporting customers. Innovation was also halted in many sectors – such as AI and edge computing in healthcare. However, the pandemic increased awareness regarding the need for smart solutions that can aid in these types of crises. Smart video solutions have been identified repeatedly in the media as a potential pathway to better customer experience and increased safety.” – Alexander Harlass. Reducing false alarms What are the latest trends in perimeter security technology? “What’s really important in perimeter security is the minimisation of false alarms, not simply the potential detection of what might be an unauthorised person or object. In light of that, many systems now include alarm validation that can confirm an alarm event using a camera. The utilisation of AI-based technologies can further validate the accuracy of the alarm, making it as accurate and precise as possible. I anticipate seeing more cross-technological integrations to reduce false alarms, so that personnel in an alarm center spend as little time as possible in validating an alarm.” – Leo Levit. What will be the biggest security trends in 2021? “2021 will see artificial intelligence (AI) become more mainstream. There will be increased deployment in edge devices, including cameras, thermographic cameras, radar and LIDAR sensors, entry point readers, etc. Additional algorithms will be developed, greatly expanding the use and function as video surveillance transitions from a forensic tool to real-time analytics. This increases the value of these systems and helps create ROI cases for their deployment.” – Tim Brooks. Access control solutions Investments in tools and platforms to drive digital interactions have accelerated" What will be the security industry’s biggest challenge in 2021? “The security industry is traditional in the sense that it relies heavily on face-to-face interaction to do business with customers and partners alike. COVID-19 has put a hold on in-person meetings, trade shows, etc., and this trend is likely to extend throughout 2021. Virtually recreating these personal touchpoints, while cultivating and strengthening internal and external relationships, will continue to be both a challenge and opportunity for the security industry. Investments in tools and platforms to drive digital interactions have accelerated.” – Robert Moore. What are the challenges and benefits of mobile access control? “Mobile access control solutions are an exciting innovation in a market where the day-to-day user experience hasn’t changed much in the last 20 years. One area that has clear benefits and challenges is in improving the user experience. On one hand, physical credentials are expensive and a hassle to administer; however, they work reliably, quickly, and predictably. Mobile credentials are convenient in that everyone already has a smartphone, and you don’t have to admin or carry cards; however, when you’re actually standing at the door they need to work as well or better than physical credentials, or the benefits are lost.” – Brian Lohse. Attacking critical infrastructure What are the security challenges of protecting critical infrastructure? “It seems so often we hear about a new threat or cyber-attack in the news. Because of the rapid growth in technology over the last few years, cybercriminals are getting bolder and discovering new ways to attack critical infrastructure. One of the biggest challenges boils down to the capabilities of the operating security system and whether the organisation is aware of the current risks they face. Because there are so many points of entry for cybercriminals to target within critical infrastructure, it is vital that the security solution be prepared for attacks at every level.” – Charles (Chuck) O’Leary. They are more aware when they make physical contact with doors and interfaces" Which security technologies will be useful in a post-pandemic world? “People have become more sensitised to crowds and personal space. They are more aware when they make physical contact with doors and interfaces. As the pandemic subsides, these habits will likely remain for a majority of people." "Utilising AI-based cameras to accurately monitor the number of people in a room or in a queue will enable staff to take action to improve the customer experience. For example, AI-based analytics can quickly notify security or operations when people are waiting at a door and initiate 2-way audio for touchless access.” – Aaron Saks. Central monitoring station What is the potential of deep learning in physical security and surveillance? “Deep learning, a subset of artificial intelligence, enables networks to train themselves to perform speech, voice, and image recognition tasks." In video surveillance, these networks learn to make predictions through highly repetitive exposure" "In video surveillance, these networks learn to make predictions through highly repetitive exposure to images of humans and vehicles from a camera feed. That ability is ideal for use with drones patrolling perimeters seeking anomalies or in software that significantly reduces the number of false alarms reported to central monitoring station operators. Through use, the software continues improving its accuracy.” – Brian Baker. Valuable audit trail How soon will access control cards become extinct and why? “Access control cards will go the way of the dinosaur, but they still have some life left in them. For the short term, they have plenty of utility in minimum security use cases and leave a valuable audit trail. But for companies that are more technology-centric, particularly those with high value assets, we’re seeing demand for next-generation access control, which includes increased integration with video surveillance systems and professional monitoring services.” – Sean Foley. Which security markets are embracing touchless and contactless systems? “Touchless technology is not a new trend, but contactless systems and transactions have surged since the COVID-19 pandemic. Even after the pandemic is over, it is likely public perception of what is hygienic and acceptable in public spaces will have changed. [We are] seeing an uptick in touchless access control systems in the education and flexible office space markets.” – Brooke Grigsby.

We are several weeks into 2021, and it is already shaping up to be an eventful year. The happenings and trends from 2020 will likely carry over into the new year, but in a fast-moving industry such as ours, there will also be additional trends to watch. Looking toward the year ahead, we asked this week’s Expert Panel Roundtable: What will be the biggest security trends in 2021?