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Secutech Vietnam 2019 highlights safety, security and fire solutions for industrial and building sectors

The IoT is not only integrating devices and services, it is also bringing businesses together – particularly in the safety, security and fire sectors. This fact was demonstrated at the latest edition of Secutech Vietnam, where a record 380 exhibitors and 14,239 trade visitors converged to do business and learn about the latest products. Brands from 21 countries and regions lined up at the show, with many commenting that the market for smart solutions is becoming increasingly competitive. With a population of almost 100 million and construction projects taking place across the country, exhibitors were pleased to find opportunities not just in Ho Chi Minh City and the south of Vietnam, but across the entire country. Secutech Vietnam 2019 At the conclusion of the show, Ms Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd said: “This 12th edition of Secutech Vietnam has delivered concrete business results. Apart from serving the smart city sector, the concurrent Fire & Safety Vietnam and SMABuilding events have helped industry players to collaborate, solve pain points, and take advantage of growth potential in the factory, residential and commercial property sectors. Through its concurrent events and fringe programme, we are proud that Secutech Vietnam continues to orient the regions’ safety, security and fire sectors towards a bright future.” Taking place at the Saigon Exhibition and Convention Centre from 14 – 16 August 2019, the mood inside the exhibition hall was positive as exhibitors displayed their latest IoT, surveillance, fire safety, access control, cloud computing, and artificial intelligence technologies to trade buyers from across Vietnam. IoT, video, access control Aiming to find more partners in Vietnam, and so far we have met a lot of project owners and system integrators at the fair" Because of the increasingly competitive business environment, many brands decided to boost their presence at the fair by exhibiting at a dedicated booth, having previously been represented at Secutech Vietnam through local distributors. “The market is growing so fast that we need a platform to meet the right customers,” said Mr Charly Wang, the Regional Sales Director of Merit LILIN, a supplier of IP surveillance and video analysis solutions. He continued, “We are aiming to find more partners in Vietnam, and so far we have met a lot of project owners and system integrators at the fair.” Global security companies exhibit Apart from LILIN, other well-known brands in attendance included Avigilon, Bosch, Hanwha Techwin, Hitron, Kedacom, Nha An Toan (a Hikvision and ABB distributor), and ZKTeco. Organised by the Shenzhen Circular Economy Association and the Shenzhen Municipal Commerce Bureau, the Shenzhen Pavilion was one of four international pavilions at the trade fair. Hosting 20 leading suppliers including ANJIA, DOPHIGO, Feyond, GoldenVision, Harvest Kang and Jeas-Union, the pavilion showcased the latest solutions in smart building, smart home and transportation. The show’s international contingent also included nearly 40 companies in pavilions from Singapore, the Korea Fire Institute, and the Japan Fire Pavilion. Smart city and retail Aiming to meet trade visitors from across Vietnam, Hanwha Techwin were introducing their surveillance and service centre solutions for smart city, smart factory, and retail at the show. Mr Ta Quang Huy, the Country Manager of the company said, “We have exhibited at the show for four consecutive years because of the wide variety of visitors that come here, not only from Ho Chi Minh City, but also from major cities such as Danang, Hanoi, and Central Vietnam. Compared to last year, the visitor flow has increased, and clients seem to be focusing a lot on smart city.” At the fair’s concurrent SMABuilding event, exhibitors also painted a favourable picture of market prospects: “According to reports that we have read, the smart building market in Vietnam is expected to grow by 20 to 30 percent until 2030,” said Ms Bui Thi Huong Lan, the CEO Assistant at TechPro. “Our main objective at the fair is to promote our new biometric security solutions to the market. We are really satisfied with the results. In just one day we have received more than 100 potential clients at our booth that are relevant to the smart building and home markets, including contractors.” Fire safety solutions We manufacture a wide range of firefighting equipment, including specialised vehicles and ambulances" With a record-breaking scale of display, up 21% from 2018, visitors to the concurrent Fire & Safety Vietnam event were able to locate extinguishing systems, alarms, valves, personal protection equipment, CPR solutions, and fire dust detection systems from well-known brands such as D&C Vina, Funayama, Himax, Masflo, Nittan, Secom, SFFECO, Yun Yang, VT Plus, Quoc Nam and many more. According to an exhibitor at the event, Mr Radwan Halabi, the Export Director of NAFFCO, new construction projects have opened up a gap in the market for internationally certified products, “We manufacture a wide range of firefighting equipment, including specialised vehicles and ambulances. In the Vietnamese market, new projects are looking for internationally certified products, especially high-rise buildings and shopping malls. The results of our participation at Secutech Vietnam have been really good. The visitors here are very unique, and we have not met any visitors that are unrelated to our products.” New trends and technology With so many internationally renowned brands exhibiting at the fair, Secutech Vietnam 2019 proved itself to be the ideal destination for trade buyers to identify new trends and find appropriate products for their businesses. New at the show this year, the business matching service hosted more than 530 tours and meetings with more than 85% expressing their satisfaction with the service as an efficient way to target solutions of interest and establish new business connections. CCTV and AI “I have been visiting the show for eight years, and I can see that there are more brands joining each year. Almost all the key brands in the industry are present,” said Mr Dao Anh Dung, the Sales Manager of Sao Nam An. “So far, I have noticed that there are more CCTV solutions which are highly flexible and can be adjusted to customer needs. The AI technology is becoming more mature too.” Other visitors noted that there is increased interconnectivity between devices. Mr Nguyen Van Huynh, a Product Designer from Cty TNHH PCCC Sao Viet, said “We are a fire alarm system developer for commercial and residential uses. We are working on a new system and I am one of the technicians in the team. I am here to learn about market and industry trends so that we can adjust our products to fit market needs. I have noticed that there is increasing adoption of IoT and connective technologies to integrate systems. This is something that we are also working on.” Networking and sourcing Networking and sourcing opportunities apart, the trade fair offers an information exchange platform In addition to networking and sourcing opportunities, the trade fair also provided an information exchange platform that helped sector players learn about important growth areas. One of many sectors primed for future growth is smart factory, however the sector is still in a nascent stage. “At the moment there are not a lot smart factories in Vietnam but many manufacturers are expressing serious intentions to set up smart factories,” said Mr Long Nguyen, the CEO of Houselink and a speaker at the Smart Factory Conference. “A lot of the topics that we discussed at the conference are very practical for these manufacturers, and some attendees asked for further information after my presentation. Attendees can also find related products in the fairground, so bringing this conference to the show is really useful for the local industry.” Fire protection solutions Some of the key themes of the conference ranged from market updates, government policy, security, management efficiency, IoT applications, and fire safety. For fire safety professionals, there were plenty of industry insights on offer at a seminar dedicated to fire protection solutions. Speakers included representatives from the Vietnam Fire and Rescue Police Department and the Korea Fire Institute, who discussed regulations, UL certification, fire prevention in mixed-use buildings, intelligent alarm systems and more. Secutech Vietnam is jointly organised by Messe Frankfurt New Era Business Media Ltd and Vietnam Advertisement and Fair Exhibition JSC. The next edition will take place from 20 – 22 August 2020 at SECC, Ho Chi Minh City.

Secutech Vietnam 2019 gets underway with a sharper focus on smart building and smart factory verticals

Ho Chi Minh City takes its place at the centre of Asia’s security world this week, as a record 380 exhibitors aim to catch the attention of trade buyers at the 12th edition of Secutech Vietnam. Displaying best-in-class products in the fields of safety, security and fire, the trade fair takes place at the Saigon Convention and Exhibition Centre from 14 – 16 August 2019. According to Ms Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd, the fair has adapted to accommodate emerging vertical markets: “Thanks to the traction of Industry 4.0, a new wave of IoT adoption is taking place in Vietnam. With this in mind, we have introduced the ‘Smart Factory Conference’ to the fair’s fringe programme. This adds to what is already an exciting exchange platform for the smart city and smart building markets.” 11% rise in number of exhibitors As the market for security products in Vietnam has matured, exhibitor participation has risen for six consecutive yearsBy further easing the process of doing business in Vietnam, the fair continues to gather support from both industry associations and new exhibitors. In fact, as the market for security products in Vietnam has matured, exhibitor participation has risen for six consecutive years. In celebration of the fair’s expansion, Ms Tsai added: “This year we are delighted to be recording an 11% rise in exhibitor numbers. Last year, the fair attracted 13,800 trade visitors, and at the coming edition we are anticipating yet another strong turnout from system integrators, distributors, consultants and related trade buyers.” Solution providers from 21 countries and regions will showcase their products across 11,000 sqm of exhibition space at the fair, including the likes of Avigilon, Bosch, Hanwha Techwin, Hitron, KPS, LILIN, PHUC BINH, Nha An Toan (a distributor of Hikvision and ABB products), and ZKTeco. Demand for energy efficient solutions In the smart building sector, demand for connected IoT products can be broken down into four main categories: smart homes, smart apartment buildings, smart commercial buildings and smart factories. Security applications are a key demand, but buyers also seek solutions for energy savings and management efficiency. With this in mind, Secutech Vietnam’s concurrent SMABuilding Vietnam event provides a sourcing hub for related products such as building management platforms and energy-saving systems, as well as access control systems, biometrics, IP surveillance solutions and intercoms. Connecting with suppliers of smart building The Pavilion will provide destination for buyers to connect with suppliers of smart building and security technologyOne of numerous highlights of the event is the Singapore Pavilion. As a leader in cloud services and IoT technology, Singapore is home to some of the world’s premier digital solution providers. The Pavilion will provide a one-stop destination for buyers to connect with suppliers of smart building and security technology, including ASME, Force 21, Kedacom, Multron, Servo Dynamic, Ubergard, and Worldtags. Another cluster of international brands is the Shenzhen Pavilion. Organised by the Shenzhen Circular Economy Association and the Shenzhen Municipal Commerce Bureau, the pavilion gathers more than 20 leading suppliers to showcase up-to-date solutions not only for smart building and smart home, but also transportation. In addition to excellent product variety, trade visitors will be able to gather relevant industry information at the fair. In fact, a series of conferences and seminars ensure that visitors will leave with up-to-date market intelligence in the areas of smart factories and fire & safety. Implementing appropriate fire systems The sector draws demand from a variety of different verticals, including high rise buildings, factories and industrial parksIn collaboration with Houselink JSC, the new Smart Factory Conference has been introduced to meet the needs of contractors, consultants, investors, end users and other related stakeholders from Vietnam’s expanding smart factory sector. Shining a spotlight on Industry 4.0, topics will include security solutions for industrial zones, factory automation management as well as the implementation of appropriate fire systems for industrial premises. Bringing the full fraternity of regional fire safety stakeholders together is the concurrent ‘Fire Safety and Rescue Vietnam’ event. International exhibitors will be trying to capitalise on the high demand in the Vietnamese fire safety sector, as rising awareness has raised demand for higher standard equipment. The sector draws demand from a variety of different verticals, including high rise buildings, factories and industrial parks. Thanks to the current construction boom, real estate developers in particular are investing in high standard products for their latest projects. Fire safety products at the event Products that can be located at the event include fire trucks, personal protection equipment and sprinkler systemsThe Korea Fire Institute and the Japan Pavilion are two international pavilions offering a wide selection of quality products including fire extinguishers, alarms, rescue equipment and first aid kits. The pavilions join a total of 28 exhibitors, both domestic and international, such as Akao, Hatsuta, Jinwoo, Kobayashi, Masteco, Rezontech, and Shilla Fire. Other products that can be located at the event include fire trucks, personal protection equipment and sprinkler systems. Supplementing the event is the ‘Fire and Safety Seminar’, which will provide information about new technologies and best practices for disaster prevention in factories and buildings. To help visitors navigate Secutech Vietnam’s wide range of products and solutions, a business matching service will run throughout the three days of the fair. Based on vertical markets, or specific products of interest, catered tours will ensure that trade buyers connect with the most appropriate suppliers for their business needs. Visitors can pre-register for the service online, or visit the business matching centre during the fair.  

Security Vietnam 2019 receives more exhibitor participation than previous years

According to Ms Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd, the key for exhibitors is to tap into the diverse pool of trade visitors that will be filtering through the halls of the fair next month: “As Vietnam’s largest business platform for safety, security, fire and smart building products, the fair is able to attract the right mix of decision makers and purchasing managers from across the region’s growing vertical markets. From the standpoint of exhibitors, the fair is an ideal place to showcase new solutions.” She added: “We are delighted to be setting a new record for exhibitor participation and we are looking forward to hosting a productive three days of business at next month’s show.” Another strong turnout Last year, the fair achieved its highest ever visitor turnout as over 13,800 buyers journeyed to the show Last year, the fair achieved its highest ever visitor turnout as over 13,800 buyers (2017: 12,097) journeyed to the show. Thanks to this year’s uptick in exhibitor numbers, fair organisers are anticipating another strong turnout from channel players, including distributors, systems integrators and end users from factories, industrial zones, hotels and construction projects. Exhibitors will hail from 21 countries and regions, including industry pioneers in their respective fields such as Avigilon, Bosch, Hanwha Techwin, Hitron, KPS, LILIN, PHUC BINH, Nha An Toan (a distributor of Hikvision and ABB products), and ZKTeco. Strong distribution channels Algatec, a renowned brand name in the global security lock sector, after exhibiting consecutively at Secutech Vietnam for seven years, commented that, “Secutech Vietnam has always been an effective platform for us to network and interact with our local channel partners as well as industry players from surrounding countries. Through the show, we can showcase our products and develop our presence in this region. This will eventually enable us to build strong distribution channels,” said Ms Shirley Ng from the company’s sales and marketing division. Secutech Vietnam this year, held concurrently with SMAbuilding, will bring together best-in-industry systems and solutions, including product categories from surveillance cameras and video analytics software to access control and management platforms. For added value, and to meet demands from the smart factory and smart building sectors, the solutions not only focus on security, but also management efficiency and energy savings. Smart factory sectors Fire and Safety Vietnam will return at the fair for its 12th edition While the smart building and smart factory sectors are recurring themes at the show, the fair will also provide coverage to the smart city, smart transportation and smart hotel sectors. The Singapore Pavilion will accommodate leading-edge suppliers in the shape of Kedacom, Force21, Multron, Servo Dynamic, Worldtags, Ubergard and Teleradio, who will showcase a variety of network cameras, management platforms, RFID products, biometric solutions and more. With support from the Fire Department, Ministry of Public Security, Fire and Safety Vietnam will return at the fair for its 12th edition. A supplier of specialist rescue and fire fighting equipment, Pacific and Fire AEC, will be exhibiting at the event following a successful first participation in 2018. “At last year’s show, we gathered more than 100 relevant contacts from sectors such as public and industrial safety as well as fire rescue,” said Mr Dirk Bloxham, the Managing Director of the company. Firefighting equipment “This helped us to develop additional sales channels for our fire hoses, fire nozzles and firefighting equipment. We take a long-term approach to building relationships with dealers and end users from Southeast Asia. The relationship building process will begin again at the upcoming edition of Secutech Vietnam.” The company will be exhibiting alongside D&C Vina, Funayama, Himax, Masflow, Naffco, Nittan, Secom, Sffeco, Yun Yang, VT Plus, Quoc Nam and many more. Besides rescue and firefighting equipment, trade visitors will also be able to locate extinguishing systems, alarms, valves, personal protection equipment (masks, specialist clothing, and gloves), CPR solutions, and fire dust detection systems at the event. Making a welcome debut will be the NFES Japan Fire Pavilion, while the Korea Fire Institute will also be represented at a dedicated pavilion. There will also be a fire truck display from VT Plus, and a rescue boat showcased by local company Tan Vien Dong.

Insights & Opinions from thought leaders at Kedacom

CPSE 2015 insights: Chinese security companies explain domestic and international strategies

CPSE Shenzhen showcased security productsacross 11 halls. The show is arguably thelargest and most influential in Asia  China is the largest security market in the world. This makes the annual China Public Security Expo (CPSE) a force to be reckoned with and a place to be seen for every security company. Boasting 11 halls over an area of 110,000 m2 and more than 6,000 booths, CPSE is listed as one of the largest and, certainly, one of the most influential security shows worldwide, with more than 130,000 visitors expected to visit the show. Touring the show in Shenzhen this year, SourceSecurity.com caught up with local exhibitors among the sea of visitors to find out more about the Chinese security industry first hand. Beyond OEM: Making the invisible visible Following the successful footsteps of Hikvision and Dahua, many Chinese companies are focusing on building an international brand, in addition to their established OEM/ODM business. Tiandy is one such company. In recent years, Tiandy has been seen at international tradeshows, such as IFSEC, ISC West and Intersec. “We officially entered the international stage two years ago,” said Niko Xie. Overseas Sales Director at Tiandy. “We are a 22-year-old company and one of the few companies that focuses solely on IP products. We manufactured analogue products previously, but in 2012, the decision was made to solely focus on IP products.” The company may be a new participant on the international stage, but they are well known domestically. Within China, Tiandy products are all distributed under its own brand, even though only 30 percent of the company’s international sales are branded Tiandy. Internationally, Tiandy’s strategy is to partner with a sole distributor in each country, with the exception of the U.S. market, where they hope to find regional partners. Currently, Tiandy has a distributor in Turkey and the Middle East and is in talks with potential partners in other countries. Although local companies arekeen to expand abroad, noneare ignoring their advantageof being right within the world'slargest security market - China Sunell Technology is another Chinese company that is focusing on building an international brand. One of the top five companies in China, it has been in business for 18 years and currently ships to more than 90 countries. As the company is a major player in the OEM/ODM market with 70 percent of its sales generated from this sector, Sunell Technology only sells products under its own brand in countries where it does not conflict with established partners. One such region is Latin America, which Sunell Technology entered in 2013 with favourable results, seeing fast growth and increasing demand for its products in Mexico and Brazil. Domestic vs. international: The very large Chinese market Although local companies are keen to expand abroad, none are ignoring their advantage of being right within the world’s largest security market – China. In fact, there are several Chinese companies that generate more than 90 percent of their sales within the Chinese market alone. Kedacom and TCL, for example, generate approximately 90 percent of their sales in China, while Netposa and Hisilicon generate approximately 80 percent. Within China, major verticals include the government sector, finance and energy.  The government sector is considered a key vertical for all security companies and a high degree of customisation is required. Netposa, for example, customises their products to police sector requirements in China. Hikvision is also seeing a demand for drone surveillance in Chinese law enforcement. “We major in law enforcement and the government sector,” said John Xue, Executive Director of Kedacom. “The government sector is the biggest market. Every vendor understands that and tries to get into the market, because this is the market that has the biggest demand for security products, and it is developing fast. Solution-wise, we need to do strong customisation for the clients, so we have a strong R&D team to meet this need. We don’t compete with costs as we need to commit to quality for our customers who are either the government or large corporations who can’t afford mistakes.” Interestingly, many of the Chinese companies are mostly offering small solutions in their overseas markets, despite having undertaken large-scale projects domestically Company roadmap: strategic marketing Interestingly, many of the Chinese companies are mostly offering small solutions in their overseas markets, despite having undertaken large-scale projects domestically. They say the logic behind this strategy is that most overseas clients are unaware of their brands, so clients may be hesitant to employ their systems in large projects. Chinese companies hope to build up client confidence to deploy larger systems through smaller systems. To conclude, Chinese companies are skillfully balancing their domestic and international businesses in every respect, from product offerings to technology, key verticals and marketing strategies. The rise of the Chinese security industry is more than low-cost manufacturing. 

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