FF Group Limited - Experts & Thought Leaders

Newport, a popular vacation destination, has partnered with Sorama to tackle growing noise pollution. By integrating AI technology and products from Axis Communications, Sorama, and FF Group, the city aims to reduce traffic noise and enhance road safety. FF Group’s CAMMRA AI software and DataFactory platform help generate accurate vehicle data in real-time, day or night, to support noise reduction efforts. The challenge How can they address the challenge of traffic noise? What actions can local municipalities take to effectively monitor noise pollution and improve road safety? The solution Newport, hosting 4 million annual visitors, faces traffic noise due to congestion. To address this, the city implemented an AI-based noise camera solution with the Axis Radar-Video Fusion Camera, powered by CAMMRA AI, Sorama Acoustic Monitors, and the DataFactory platform. This system helps adjust noise ordinances and improve traffic safety as part of Newport's smart city initiative. Solution architecture 1. Axis Radar Video Fusion Camera Monitors vehicle speeds up to 125 mph, integrates with CAMMRA AI for licence plate recognition and speed tracking. 2. CAMMRA AI Application Recognize vehicle details (make, model, plate) and merge data with speed from the Axis Radar. 3. Sorama L642 Acoustic Monitors Capture sound levels with 64 microphones and integrate with Axis cameras for detailed vehicle data. Offers integrations with Axis camera, Axis Camera Station and FF DataFactory. 4. DataFactory platform Collects data on all vehicles, including sound level, licence plate, make, model, colour, speed, vehicle type, GPS coordinates, and time, for analysis to help city officials identify emerging patterns. Aggregates real-time data for enforcement, identifying vehicles that exceed sound limits. 5. Axis Camera Station Connected to the City Monitoring Centre, providing ready-to-use data from DataFactory for efficient monitoring and response. Offers a single platform to access all data from loud vehicle events, including bookmarked entries for further analysis. AI-powered technologies FF Group is tackling traffic noise pollution and improving urban safety via AI-powered technologies The partnership between the City of Newport, Sorama, Axis Communications, and FF Group is tackling traffic noise pollution and enhancing urban safety through AI-powered technologies.  By integrating tools like the Axis Radar-Video Fusion Camera, CAMMRA AI, and Sorama's acoustic monitoring systems, Newport is proactively managing noise in real-time. Traffic management and noise regulation This solution improves quality of life, supports smart city goals, and enables better traffic management and noise regulation enforcement. With real-time data on vehicle speed, licence plates, and sound levels, Newport can quickly address violations and detect emerging issues, creating a safer and more sustainable urban environment.

FF Group, a pioneer in AI licence plate recognition on the edge, has chosen ISC West 2025 as the platform to introduce its world’s fastest on-camera licence plate and vehicle recognition software to the North American market. CAMMRA AI™ from FF Group brings next-level licence plate recognition (LPR), leveraging advanced AI technology onboard a camera to serve modern traffic management, smart city and law enforcement markets. FF Group will exhibit at Booth #17141 at ISC West, to be held April 2-4 in Las Vegas. Safety and management solutions FF Group is a market pioneer in Europe, the Middle East, and Australia with its AI A pioneer of LPR on the edge more than a decade ago, FF Group is a market pioneer in Europe, the Middle East, and Australia with its AI-powered road safety and management solutions.  With its ISC West debut of CAMMRA AI™, FF Group expands its expertise to the broader North American market, where it is already in use in places such as Newport, R.I, a seaside community known for its high volume of traffic and parking issues. CAMMRA AI LPR software with cameras The city is using the CAMMRA AI LPR software with cameras from Axis Communications to recognise vehicle details, such as make, model, and plate, and merge the vehicle data with speed from Axis Radar technology. The city of Newport is also using CAMMRA AI in conjunction with acoustic monitors from Sorama to detect loud vehicles, making it one of the first solutions of its kind in the world. LPR cameras and functions  CAMMRA AI™ goes beyond simple licence plate recognition and optical character recognition “We are very pleased to introduce to the U.S. market our dedicated approach to AI on the edge, which dramatically improves LPR functions by increasing the accuracy of recognition,” said Alex Osypov, chief executive officer of FF Group. “This allows LPR cameras using our software to function much more effectively in different environmental conditions, reduces installation and infrastructure costs and offers greater reliability to the LPR solution.” CAMMRA AI LPR and MMCR Powered by five Convolutional Neural Networks (CNNs), CAMMRA AI brings LPR and Make Model Colour Recognition (MMCR) into a single, unified application for sophisticated tracking and analysis of vehicle behaviour. This cutting-edge software ensures unparalleled accuracy and speed, processing vehicle data directly at the camera edge, reducing reliance on server or cloud-based resources and providing more efficient, scalable results. Unlike traditional LPR solutions, CAMMRA AI™ goes beyond simple licence plate recognition and optical character recognition. CAMMRA AI is seamlessly embedded in Axis cameras.

Hanwha Vision Europe, the vision solution provider, has launched RoadWatch, an edge-based ANPR solution ideal for urban traffic. RoadWatch is pre-loaded on six specially selected X series cameras, allowing for quick and easy deployment with the licence already activated.  Roadwatch is also available as a separate application offering compatibility with a wider range of X series cameras. The new solution has been developed in partnership with FF Group and is a further extension of Hanwha Vision’s edge-based ANPR solutions. Ideal for urban environments RoadWatch is ideal for monitoring urban traffic and covers one lane of traffic travelling up to 55 mph and 30 m IR. Direction detection is configurable on RoadWatch and it comes with two recognition zones, which, due to their quadrilateral shape, can be configured to fit most areas within a scene. Installation is made easy with the intuitive ANPR setup wizard. The benefits of edge-based ANPR Due to its edge-based analytics, RoadWatch requires lower bandwidth compared to server-based AI, which can impact energy efficiency, cost savings, and sustainability. The cost of ownership is also lowered, as there’s no need to maintain a large server room.  As analytics happens locally on a device, only metadata is transferred back to a server, increasing cybersecurity as no sensitive data can be intercepted.  Improved operator awareness and insights  RoadWatch displays events and key information at-a-glance in list view for quick awareness RoadWatch displays events and key information at-a-glance in list view for quick situational awareness. The solution comes with list management, to trigger specific reactions for vehicles identified on each list. For example, opening a barrier to allow entry for vehicles only on the ‘white list’.  The setup for this is simple with a bulk upload option for number plate data. Operators can use Smart Search to find specific plates, including full and partial, of different countries, as well as within a certain timeframe. Application’s statistics function Further insights can be gleaned via the application’s statistics function which can tell operators about the busiest times of day or days of the week. Integration with WAVE VMS is seamless, for further analytics functionality and for the solution to work with other systems like perimeter protection and access control. Rules can be set based on identified number plates, for instance, switching on building lighting and heating when a vehicle enters a site.  Hanwha Vision and FF Group application Partnership with FF Group has led to several pioneering-edge ANPR applications like Road AI  RoadWatch is one of several applications made possible by a partnership between Hanwha Vision and FF Group. Uri Guterman, Head of Product & Marketing at Hanwha Vision Europe explains more about the benefits of this partnership, stating, “Hanwha Vision partners with innovative vendors to increase our intelligent video solutions and FF Group is a prime example of this." He adds, "With specialist applications in traffic monitoring and management, the partnership with FF Group has led to several pioneering-edge ANPR applications like Road AI for type, make, model, and colour recognition.”   Author's quote Oleksandr Osypov, CEO of FF Group said, “The partnership with Hanwha Vision has proved fruitful, with a powerful combined offering that benefits from Hanwha Vision’s specialised and high-quality cameras and FF Group applications. This enables us to better meet the needs of different organisations while increasing the prevalence and use of ANPR on roads and in car parks.” The next Hanwha Vision and FF Group application planned for later this year will be ParkWatch, an edge-based ANPR solution for the Q series cameras that focuses on stop-and-go installations such as car parks.