Elite ISI - Experts & Thought Leaders

In a powerful show of solidarity, the U.S. security industry gathered for a crucial information-sharing webcast concerning recovery efforts for the Los Angeles-area wildfires disaster. Hosted by the Security Industry Association (SIA) and coordinated by Elite Interactive Solutions Marketing Director Scott Goldfine — with official endorsements from the Electronic Security Association (ESA), The Monitoring Association (TMA) and PSA Security Network (PSA)  Collaborating for wildfire recovery The presentation featured security, law enforcement, local government and construction leaders discussing the current situation, recovery plan, and critical safety and security needs and challenges. L.A. Wildfires Session is dedicated effort to foster a united public-private partnership in response to a historic disaster“L.A. Wildfires Info Session: Overview of Security’s Role in the Recovery & Rebuild” is not sponsored or related to monetary or promotional interests or gains. It is a dedicated effort to foster a united public-private partnership in response to a historic disaster and establish cooperation and best practices to deploy when other widescale tragedies occur. Participating in the discussion Michael Zatulov, President, Elite Interactive Solutions, and co-organizer of the Palisades Rebuild group; his and his family’s homes were destroyed in the fire. Keith Bushey, LAPD Commander (retired); Deputy Chief, San Bernardino County Sheriff’s Department; also served as U.S. Marine Corps Reserve Colonel. Randy Johnson, Managing Partner, RSJ & Associates Development Services; Adviser to Palisades recovery officer Steve Soboroff. Mitch Tavera, Palisades Rebuild member; ex-Police Chief (39 years with El Segundo, Calif., PD). Industry’s role in recovery The Pacific Palisades’ rebuilding process is expected to take many years and faces significant logistical hurdles, including debris removal, infrastructure repair, and obtaining necessary permits and resources.  Through viewing this presentation, security channel professionals hear an impactful and personal assessment of the tragic and devasting wildfires upon the surrounding communities and learn of the opportunity for interested industry stakeholders to pursue a potential role in the recovery efforts. Focused solutions “Being successful is dependent on the unity of the community. They must be informed on how the different facets of the electronic security world can help, from the integration side to the remote guarding side to the traffic control side,” Zatulov said during the roundtable.  “There are political challenges we need to rally the community to work through, and we need law enforcement support. The biggest challenge is to focus on one problem at a time. One solution is better than a bunch of questions.” Stronger together for security Central to overcoming this disaster and ensuring better tomorrows is expanding the co-operative public-private partnership between the security industry channel businesses and law enforcement. Thus, the panelists strongly advocate for a collaborative effort that also includes other government agencies and developers to streamline the rebuilding process and improve security.

On March 18, 2025, members of the security industry will hear an impactful and personal assessment of the tragic and devastating wildfires upon the surrounding communities and offer the opportunity for interested industry stakeholders to discuss a potential role in the recovery efforts. This program, co-presented by the Security Industry Association, the Electronic Security Association, PSA and The Monitoring Association, is developed for information purposes and to raise awareness of current recovery efforts that may involve security strategies; it is not intended to be a platform for any endorsement of specific security products or services. Objectives Present an overview of how the impacted communities have begun to organise and develop rebuilding strategies Understand current and near-term security and life safety needs Discuss how security may be part of the infrastructure and rebuilding strategy Receive information about relevant first responder engagement and planning Intended outcome To educate the industry about the current recovery plan and to begin a process for companies to contemplate potential involvement in such efforts Featured speakers Michael Zatulov, president, Elite Interactive Solutions, and co-organiser of the Palisades Rebuild group with 2,000+ members including residents, businesses, contractors, officials and agencies Tom Stone, Los Angeles Police Department sergeant II, Metro Division, 26-year veteran; former U.S. Army sergeant major Mitch Tavera, Palisades Rebuild member; ex-police chief (39 years with El Segundo, California, Police Department) Moderated by the speaker Geoff Kohl, senior director of marketing, Security Industry Association.

Elite Interactive Solutions, a remote video guarding pioneer using proprietary intelligence and integration to achieve proven crime prevention, announces the company and its many California customers safely made it through the wildfire disaster. With its headquarters and Security Operations Command Center (SOCC) located in the heart of Downtown Los Angeles, Elite remained on high alert for its operations, personnel and their families, and its many local clients during the unprecedented fire tragedy. Emergency action plan “Fortunately, our operations were not affected in any way,” says Elite Security Director Noel Delgado. “Our remote location was secure, and our team was able to remote monitor all properties with no interruption. Our EAP [emergency action plan] protocol was on standby if anything should arise but ultimately it was not implemented.” Preparedness, experience, expertise, execution Leadership never wavered ensuring all the logistical, technological, and psychological attention and support While some members of Elite’s executive team suffered devastating property losses in the blazes, leadership never wavered ensuring all the logistical, technological, and psychological attention and support that staff and customers needed under the extraordinary circumstances was provided. Preparedness, experience, expertise, execution, and ongoing communications paid off to help Elite’s clients emerge relatively unscathed. Remote guarding “Elite reached out personally to clients in the designated fire zones and nearby areas by email distribution. We advised them that we would support any additional monitoring that they may need,” says Delgado. “No monitored sites were affected, although one client’s property came close. Our team immediately contacted her as SOCC operators were tracking the fire zones. Our client immediately contacted her staff and had her cars and belongings moved from the property. At the same time, our remote guarding remained online to prevent any looting on client properties.” UL central station requirements Exceeding UL central station requirements, Elite’s subterranean SOCC and infrastructure have been designed to withstand practically any calamity or unexpected situation. Located in a building that can withstand an 8.9 earthquake, the facility’s power supply is backed up by five diesel generators that can allow operations to be maintained for three months. The building is also home to the largest vault in the West and is fortified with advanced security. Along with these building redundancies we also have an EAP (Emergency Action Protocol) if the building should ever shut down due to unforeseen circumstances. Client safety and property security SOCC keeps a close watch on news, social media, and emergency applications that alert to situations While the fires took place in their backyard, Elite is a national provider. This entails constantly tracking all major emergencies across the nation to ensure client safety and property security. Thus, the SOCC keeps a close watch on news, social media, and emergency applications that alert to situations like active shooters or other mass notifications as well as natural threats. Training curriculum SOCC personnel undergo a rigorous training curriculum that includes emergency protocols for incidents such as earthquakes, fire, bomb threats, active shooter, medical emergencies, short-/long-term power loss, explosions, or civil disturbance. Should the need arise, Elite’s team is equipped with laptops to remotely monitor from anywhere. Implementing emergency actions  “Unexpected circumstances can arise at any given moment. Being ready and always staying ready to implement emergency actions is key,” says Delgado. “Training is crucial and tracking rapidly evolving events will make sure our clients and their assets are secured.”

In the realm of physical security, the distinction between being perceived as a security vendor and a security partner holds great importance. While both may seem interchangeable at first glance, how an organisation is viewed by its clients can have a huge impact on the success of its security programmes. At the heart of this differentiation is the concept of relationships and how they shape the dynamics between providers and their clients.  Time, care, and diligence For security vendors such as systems integrators, security dealers, monitored services providers or manufacturers that sell directly to the end user elevating from supplier to partner requires a greater investment of time, care, and diligence. However, the eventual payoff can be incalculably advantageous to the organisation. Not only does this approach better serve the client but it also cultivates longer-term business and is more likely to generate referrals. Clients will change vendors often but stick with partners for the long haul.  Simple installation and/or service Security end-users should look to their security products and service providers to partner with them Security end-users should look to their security products and service providers to partner with them, be vested in their success, and be part of the solution. They should seek out and expect more than a simple installation and/or service in the absence of any real, tangible, and value-added relationship with stakeholders. That means looking deeper than the similar cameras or equipment most vendors provide. Doing so brings benefits from the partnership in solving problems and creating strategies for mitigation.  Vendors have short shelf lives  A security vendor is typically seen as a transactional company that offers products or services to address specific security needs or challenges. When an organisation engages with a vendor, the focus is primarily on the exchange of goods and/or services for a fee. The relationship tends to be more transactional, with limited interaction beyond the scope of the security solution being provided.  Tools, technologies, or service offerings The relationship between a security vendor and a client is often short with a one-time purchase Security vendors often play a crucial role in the security industry by offering specialised tools, technologies, or services that can help organisations improve their defences against threats. Examples would be video surveillance, access control, intrusion detection, or fire/life-safety systems, as well as the monitoring of any of them from a central monitoring station or security operations command centre. The thing about it is, however, that the relationship between a security vendor and a client is often short with a one-time purchase and limited ongoing engagement or consultation.  Partners prove their value  On the other hand, a security partner is viewed as a member of the team that works closely with an organisation to address its security challenges. Unlike a vendor, a security partner is invested in the long-term success of their clients and is committed to building a strong relationship based on expertise, trust, and transparency.  Creating custom solutions Security partners go beyond offering products or services by engaging with companies and organisations Security partners go beyond offering products or services by engaging with companies and organisations to understand their unique security needs, goals, and challenges. They work concurrently with organisations to develop customised security solutions, provide support and guidance, and adapt to ever-changing threats and risks.  When this kind of scenario is developed, the potentially distracting and detracting focus on monetary cost moves to the back burner because the value and return on investment (ROI) are so thoroughly compelling.   Relationships bring real benefits  The core of the difference between being perceived as a security vendor and a security partner hinges on the crucial role of relationships. While vendors focus on transactions and sales, partners prioritise collaboration and a sense of being in it together. Building strong relationships based on trust, communication, and shared goals is essential for forging a successful security partnership.  Personalised approach Security partners navigate complex security challenges, drive innovation, and deliver incredible value over the long term Security partners are not just providers of security solutions; they are trusted advisors who are invested in the success and well-being of their clients. They can be reached easily when needed and emphasise a personalised approach with custom-tailored solutions. By building strong relationships based on respect and understanding, security partners navigate complex security challenges, drive innovation, and deliver incredible value over the long term.  Operational opportunities Businesses and facilities often encounter or face very specific security needs that can only truly be solved in concert with a vendor that essentially acts like an extension of the end-user organisation. Furthermore, when communicating and collaborating on that level, additional security/safety and sometimes even operational opportunities for improvement come to light. This amplifies the value for both the end customer and their security vendor. Talk about a win-win!  Prosper with partner power  While vendors offer products or services, partners offer teamwork, expertise, and a shared commitment At the end of the day, the difference between being a security vendor and a security partner is not merely a matter of semantics. It is about the fundamental difference in approach and mindset toward physical (electronic and networked) security. While vendors offer products or services, partners offer teamwork, expertise, and a shared commitment to reducing losses and crime.   Quality of relationships Ultimately, it is the quality of relationships that separates providers in the security space and determines the success of security initiatives in the current rapidly changing security landscape. This unification of intent, practice, and purpose enables practitioners and the public alike to harness the full power of pioneering-edge technologies that support the security industry’s core mission of protecting people and property. Security partners are not just providers of security solutions; they are trusted advisors who are invested in the success and well-being of their clients. 

The average business owner or investor has some kind of security precaution in place, especially in the after-hours when there are fewer deterrents to inhibit criminal activity. Security guards, video surveillance systems, motion sensor lights, or even just fake cameras placed around the property are some of the common options people choose.  Future of overnight security Smart business owners are starting to realise, however, that some of these traditional security measures are becoming antiquated and no longer cutting. The now and future of overnight security is in remote guarding. Pioneered by companies like Los Angeles-based Elite Interactive Solutions, which was founded back in 2007, remote guarding is revolutionising the overnight security business. Minimising criminal activity Remote guarding is fast becoming the most popular choice among commercial end-user property owners Remote guarding utilises a combination of cutting-edge technology, “digital guards,” highly trained security agents, and local law enforcement if and when necessary to minimise the potential of criminal activity. For those adequately enlightened to its overwhelmingly impressive crime prevention capabilities, remote guarding is fast becoming the most popular choice among commercial end-user property owners to secure and protect their investments. What Is remote guarding?  Remote guarding is a revolutionary concept and increasing trend in security systems that utilises a combination of methods to effectively analyse potential threats to property. Cameras and/or other monitoring devices running highly advanced algorithmic software are installed in strategic areas or vulnerable places onsite and remotely located security agents are immediately notified of any activity within a designated perimeter of the property. A blend of AI, cybersecurity, and video analytics When properly deployed by an expert provider, the technology stack includes a proprietary blend of video analytics, artificial intelligence, cybersecurity, and more. Done right, “noise” is effectively filtered out, allowing agents to act on legitimate alerts and achieve zero false alarms communicated to first responders. Today, there are a lot of terms and descriptions tossed around about remote guarding, remote video, virtual guarding, etc., but those attributes must be present to represent the true definition of the offering and its many virtues. Realtime situational awareness Many systems have a two-way speaker that allows the security agent to give a verbal warning When specially trained security agents are alerted to trespassers, possible intruders, or other suspicious activity, they analyse the situation in real-time and determine the necessary level of action. Many systems have a two-way speaker that allows the security agent to give a verbal warning, known as a voice-down, to the individual(s) that they are being watched. Most perpetrators, often believing the response is emanating directly from security personnel on the property itself rather than from a remote command centre, flee immediately. However, if the threat persists, the security agent enlists local law enforcement to get on the scene.  Customised remote guarding When properly deployed, remote guarding systems are also customised to specific properties. A team of consultants visits the client’s property to evaluate its vulnerabilities and where to best place cameras and/or other monitoring devices for system efficacy. Traditional security shortfalls  According to Keith Bushey, a retired commander for the Los Angeles Police Department, there is much frustration between law enforcement officers and potential victims of crime due to the historically unreliable performance of traditional burglar alarm systems and central monitoring stations. He states about 90% of security-related calls are false alarms, a problem that has been well-documented through the years. Onsite challenges When a legitimate emergency does occur, the perpetrators have often already done their damage When a legitimate emergency does occur, the perpetrators have often already done their damage and/or escaped by the time law enforcement arrives.  Onsite security guards are not the remedy either as they bring their own set of issues and challenges.  Unexpected costs Traditional security systems can also have unexpected costs. The cost is not only in the security guards’ paycheck or the cost of the equipment itself. The cost comes when an actual incident occurs. In worst-case scenarios, the security guard(s) are injured, the business suffers inventory loss, and/or damage is sustained to the property.  The medical and other costs for the security guard(s), the loss of inventory, property damage, deployment of law enforcement resources, and possible fallout of legal expenses all add up. Even in the best-case scenario, false alarm expenses incur if law enforcement is dispatched. These, among many others, are some of the primary issues that remote guarding resoundingly answers as a superior alternative. A bounty of benefits Remote guarding systems have been proven to cut costs and be more effective than traditional security systems. Even though the monthly monitoring costs of remote guarding are significantly higher than traditional intrusion detection system monitoring, the much higher effectiveness in crime reduction, elimination of false alarms, and augmenting or replacement of manned guards result in a substantially higher return on investment (ROI) to the end user. Easy tracking of threats The security cameras already have their image captured on record, making them easier to track down For example, case studies have demonstrated reduced security costs for clients by 60%, on average. These reductions have come from the costs of security staff, inventory, or property loss, plus saving money on insurance premiums and deductibles. The nature of remote guarding reduces the risk and costs of false alarms, with professional security agents able to determine an actual threat before law enforcement is called. In a rare instance when a perpetrator escapes before law enforcement arrives or can detain the individual(s), the security cameras already have their image captured on record, making them easier to track down and identify. Reduction of false alarms The significant reduction in false alarms is greatly appreciated by law enforcement, as it allows them to focus on real emergencies or crises. Better relationships are also developed between clients and law enforcement, as remote guarding systems are highly reliable in providing accurate and real-time information to officers as they approach the scene. In short, it assists law enforcement in doing their job more effectively, as well as more safely thanks to having eyewitness information before engaging in an active crime scene.  Partnership When you combine the decreased cost with the increased efficiency and success rate, it is easy to see why many commercial end-user property owners across the country are making the shift to remote guarding. It’s also an outstanding opportunity for professional security dealers and integrators to partner with a remote guarding services provider to bring a superior solution to their end customers and pick up a recurring monthly revenue stream in the process.