CUI Inc - Experts & Thought Leaders

CUI has announced that it has signed a worldwide distribution agreement with Master Electronics, the 13th largest global distributor of electronic components. As a part of the agreement, Master Electronics will distribute and market CUI’s extensive product portfolio of power, interconnect, motion, audio, and thermal management technologies. Driven by Master Electronics’ innovative and industry disruptive marketing tactics and tenured sales team, coupled with CUI’s leading edge products and solutions, this relationship is poised to deliver what the design community, OEM’s and CM’s have come to expect from both companies. A wide range of CUI products are in stock and available off the shelf for immediate delivery" Continual innovation for customers “Our entire team is excited to be working with a market leader,” said Riad Nizam, President of Master Electronics. “A wide range of CUI products are in stock and available off the shelf for immediate delivery.” "As a business we are committed to bringing the products and technologies to market that keep pace with our customer’s ever-evolving needs. Whether based on efficiency, cost-savings or flexibility, we are continually striving to innovate so our customers will benefit. Partnering with Master Electronics allows us to continue these efforts while introducing our company’s products to many new customers,” remarked Matt McKenzie, President of CUI.

CUI Inc announced the production release of its second solution for unlocking power capacity in data centres and networking infrastructure. The ICE Switch, manufactured by CUI, is a power monitoring and switching system that connects to Virtual Power Systems’ (VPS) ICE (Intelligent Control of Energy) Software to provide dynamic redundancy inside a data centre. Consisting of two identical modules with up to 50 A of current per module, the ICE Switch features hot-swap functionality and a configurable single-phase or three-phase input. The system, housed in a standard 19” 1U package, also carries UL/cUL and TUV 60950-1 safety certifications. Cost-effective power infrastructure In a traditional data centre, power is typically provisioned to be 2N redundant, meaning that 50% of the power infrastructure is untapped to provide redundancy in the event of a failure. The ICE Switch unlocks additional power by allowing data centres to utilise that stranded power for 1N non-critical servers. Should a failure event occur, the ICE Switch shifts critical 2N applications to the redundant power, while provisioning any remaining power capacity to non-critical 1N applications based on priority levels set in VPS’ ICE Software. The ICE Software uses a combination of fine-grained telemetry and machine learning predictions to distribute redundant power for optimal use and high availability. This functionality will allow data centre operators to safely and reliably add servers without having to further invest in costly power infrastructure to support those additional applications. “The ICE Switch is the next step in unlocking underutilised power capacity in data centres” Underutilised power capacity in data centres “The ICE Switch is the next step in unlocking underutilised power capacity in data centres,” stated Matt McKenzie, President of CUI. “In addition to the peak shaving capabilities of the ICE Block hardware, the ICE Switch is a continuation of our efforts with Virtual Power Systems to set new standards for efficient power infrastructure.” Shankar Ramamurthy, CEO of Virtual Power Systems, added, “CUI has been a tremendous partner for VPS in bringing the idea of Software Defined Power to market. The successful pilot tests of the ICE Block and now the release of the ICE Switch have proven them to be the ideal hardware partner for our innovative ICE Software solution.”

Steve's appointment is part of CUI's drive to better serve the complex needs of their quickly growing global OEM customer base CUI Inc has announced the recent addition of Steve Mathis to their organisation to fill the role of Vice President of Global Sales. The appointment is part of CUI’s drive to better serve the complex needs of their quickly growing global OEM customer base.  Background Steve brings a deep understanding of the networking, industrial/transportation, medical & telecommunications markets thanks to his diverse background in the power industry. He joins CUI having recently served as the Director of Sales for Bel Power. Previous to his position at Bel, Steve held sales leadership positions at Ericsson and Synqor.  "I am incredibly excited to be joining CUI at a time that they have solidified themselves as a dynamic leader in the power market," commented Mathis. "I look forward to utilising my experience and background to help the organisation continue to build on its customer-centric approach to conducting business."  "We are very pleased to welcome Steve as part of the CUI team," stated Matt McKenzie, President of CUI.  "I am confident that Steve’s extensive knowledge of the power industry and unwavering commitment to customer satisfaction will prove to be a great asset to our customers worldwide."