Brivo Inc. - Experts & Thought Leaders

The Security Industry Association (SIA) has named new members and leadership of the steering committee for SIA RISE, a community that fosters the careers of young professionals and emerging pioneers in the security industry. Dakota Mackie of Northland Controls serves as chair, with Kelly Ann Christensen of BCD now serving as vice chair. In these roles, Mackie and Christensen ensure that RISE delivers educational content and networking opportunities to young professional employees and rising stars at SIA member companies, college students and recent graduates interested in the global security industry. Prior roles of Mackie  Mackie joined Northland Controls in 2020 as the content marketing specialist Dakota Mackie is the business development manager at Northland Controls. Prior to joining the security industry, she worked as a client services coordinator at the Washington Commanders (then the Washington Redskins) before beginning a role with a military nonprofit, Luke’s Wings, where she ultimately ended her tenure as the executive director. Mackie joined Northland Controls in 2020 as the content marketing specialist, and in her current role, she is responsible for supporting the entire sales cycle with a focus on the growth of Northland’s managed services offering. Mackie has been honoured as a SIA Women in Security Forum Power 100 honouree and is a graduate of the University of South Carolina. Outside of work, she has a passion for travelling the world and learning about new cultures. Prior roles of Ann Christensen Kelly Ann Christensen is a digital marketing specialist at BCD, an IP video data infrastructure manufacturer, and has spent nearly five years specialising in the security industry. With a focus on digital advertising and marketing analytics, she has certifications in ROI marketing, marketing management, SEO and PPC marketing. Prior to becoming RISE vice chair, she served as head of the RISE Scholarship subcommittee, which provides scholarships to young professionals in the security industry to assist with furthering education, attending industry events, obtaining new certifications and furthering their professional development, and was awarded the SIA RISE Scholarship in 2022 and one of SIA’s 2024 Sandy Jones Volunteers of the Year. Christensen has also participated in SIA’s Talent Inclusion Mentorship Education (TIME) program, which is designed to promote diversity, equity, inclusion and empowerment of underrepresented identities in the security industry by creating a well-defined pathway for learning and development. SIA RISE Steering Committee The SIA RISE Steering Committee now includes the following members: Chair: Dakota Mackie, business development manager, Northland Controls (Term ends 2025) Vice Chair: Kelly Ann Christensen, marketing manager, BCD (Term ends 2027) AcceleRISE Subcommittee Chair: Erin Grippo, senior manager, product operations, Brivo (Term ends 2025) Content Subcommittee Chair: Tanner LaRocque, marketing director, Evolon (Term ends 2026) Scholarship Subcommittee Chair: Kristin Shockley, manager, segment marketing, Genetec (Term ends 2026) Diversity, Equity & Inclusion Subcommittee Chair: Tristin Vaccaro, owner, Vaccaro Copywriting & Marketing Solutions (Term ends 2025) Jonah Azarcon, deputy project pioneer, M.C. Dean (Term ends 2027) Krystina Beach, marketing communications manager, ASSA ABLOY (Term ends 2027) Andres Capous, regional sales manager, Velasea (Term ends 2027) Joey Joy, distribution channel account manager, March Networks (Term ends 2027) Ryan Knoll, business relations manager, Pro-Tec Design (Term ends 2027) Tim Loth, sales engineer team lead, i-PRO (Term ends 2026) Jackie Paryz, director, sales, technology solutions, Securitas (Term ends 2027) Itzel Portillo, marketing specialist, Allegion (Term ends 2027) Amanda Powell, marketing manager, Boon Edam (Term ends 2025) Nicole Rigby, team lead, distribution operations, Axis Communications (Term ends 2026) Keyser Santana, global security strategist and business execution senior manager, Pratt & Whitney (Term ends 2025) Constantine Tremouliaris, integrated solutions specialist, ASSA ABLOY (Term ends 2025) KeShia Thomas, brand and solutions manager, Allegion (Term ends 2027) Mfon Ubaha, business development manager, i-PRO (Term ends 2027) Sarah Webel, human resources generalist, SAGE Integration (Term ends 2027) Lauren Yonis, global events manager, acre (Term ends 2027) New RISE committee members “SIA RISE is a vibrant community of accomplished young security pioneers and driven industry newcomers that offers a robust array of opportunities for learning, professional development, engagement and relationship building in our industry. This community and its meaningful initiatives would not be possible without our dedicated, talented volunteers, like RISE chair Dakota Mackie, new vice chair Kelly Ann Christensen and our subcommittee chairs, Erin Grippo, Tanner LaRocque, Kristin Shockley and Tristin Vaccaro,” said SIA CEO Don Erickson. “We welcome our new RISE committee members, and we thank outgoing committee members and past RISE chairs Jake Brown and Matt Feenan for their leadership and support over the years. We look forward to working together with the 2025 RISE committee to further advance the reach and impact of RISE and its programs and propel the security workforce of the future.” RISE Awards and annual AcceleRISE conference SIA RISE is a community that fosters the careers of young professionals in the security industry. SIA RISE’s offerings include an annual scholarship to further young talent’s education and career goals, fun in-person and virtual networking events for young professionals, the TIME program for early and mid-career professionals, recognition of new and emerging industry pioneers through the 25 on the RISE Awards and the annual AcceleRISE conference – an essential experience for young security talent. The SIA RISE community is open to all employees at SIA member companies who are young professionals under 40 or have been in the security industry for less than two years.

The PSA Network, the world’s largest consortium of professional systems integrators, announced the 25 members of the PSA Partner Program (P3) for 2025.  The P3 program is a performance-driven initiative tailored for technology partners, evaluating and categorising them based on criteria reflecting their impact and achievements within the network. PSA integrators Partners meeting the annual sales threshold are assessed using a weighted scale Partners meeting the annual sales threshold are assessed using a weighted scale. Their cumulative scores determine their placement within two tiers: "Elite" and "Platinum."  These partnerships enable PSA integrators to enhance their offerings, deliver exceptional value to end users, and maintain a competitive edge in the market.  Unmatched technology solutions "Advancing our mission to elevate the security industry, we are excited to announce our 2025 strategic P3 partnerships with top technology manufacturers,” said Matt Barnette, president and CEO of the PSA Network. “Collaborating with these valued industry pioneers enables us to deliver unmatched technology solutions to our members and their customers." P3 2025 Elite and Platinum partners P3 2025 Elite partners include: acre security, Altronix, AMAG Technology, ASSA ABLOY, etc. P3 2025 Elite partners include: acre security, Altronix, AMAG Technology, ASSA ABLOY, ComNet by acre security, Hanwha Vision, HID, Johnson Controls, LenelS2, Milestone Systems, OpenEye, Windy City Wire and Zenitel. P3 2025 Platinum partners include:  3MillID, Aiphone, Allegion, Alvarado, BCD, Bosch Security and Safety Systems, Brivo, Digital Watchdog, Eagle Eye Networks, Hirsch, LifeSafety Power, March Networks and Velasea.  2025 P3 program features “The P3 partnerships signify PSA’s commitment to staying at the forefront of the security industry, harnessing the latest advancements to provide unmatched solutions,” said Brittany Board, director of technology partners for the PSA Network. The 2025 P3 program features partners offering significant opportunities for the PSA Network. Through P3, PSA expands its offerings for owners and members, including exclusive training and comprehensive certification programs.

Altronix, the recognised pioneer in power and data transmission for the professional security industry, is exhibiting its innovative portfolio of solutions at Intersec Dubai 2025 from January 14–16. Visit stand S2-D18 to explore advanced power solutions that boost critical infrastructure resilience, extend range, maximise system uptime, and enable seamless scalability. Modern security systems “Altronix continues to lead the industry by delivering solutions that enhance system performance, efficiency, and reliability while addressing the ever-evolving requirements of modern security systems,” said Ronnie Pennington, Director of Sales for the Americas for Altronix. “At Intersec, we’re excited to showcase our expanded product line, including groundbreaking power and datacom solutions that help our customers achieve seamless operations with greater efficiency and control.” Altronix solutions featured at Intersec Dubai 2025 Extended Ethernet Solutions: Pace: Extends Ethernet beyond traditional limits, supporting connectivity over two-wire cabling up to 1000 metres or structured cabling up to 500 metres, ideal for long-distance industrial and IP applications. NetWay Spectrum with EBC48: Hardened outdoor PoE switches provide up to 90 W per port with an integrated rapid battery charger supporting extended backup times for remote deployments utilising fibre optic cabling. eBridge: Upgrade to IP utilising existing coax infrastructure, saving valuable time and labour, increasing the ROI. Integrated Access Control Systems: Trove™ Series: Offers pre-wired, pre-configured solutions for seamless integration supporting over 50 of the pioneering access brands such as AMAG, AXIS, Brivo, Mercury, Software House, TDSi, and many more. Features include versatile mounting options, including scalable wall-mount and extended rack-mount configurations. Tango™ Series: Convert a single 802.3bt PoE input into a regulated 24VDC and/or 12VDC output. Tango leverages low-voltage installation methods, reducing labour costs associated with dedicated conduits and wire runs to power access control systems. Redundant Power Management: Circ1ATS: Multi-path power solutions, ensure seamless power transitions with two independent 115VAC or 230VAC inputs, minimising downtime during power shifts to maintain critical security operations. Enhanced Connectivity and Remote Monitoring: LINQ™ Network Power Management: Enables remote monitoring, control, and reporting of power diagnostics, optimising system performance and uptime. Visit Altronix at booth S2-D18 during Intersec Dubai 2025 to see live demonstrations of these technologies and discuss how Altronix solutions can optimise security projects.

With the year 2025 stretched out before us, there are many techniques one could use to predict what will happen in the new year. You might analyse historical data and analyse future trends. Or you could try statistical or economic modelling. Or you could develop multiple scenarios based on various assumptions to explore potential outcomes. Or you could just check your email. At this time of year, my email is full of industry folks looking to predict what the future holds in 2025. Ranging from artificial intelligence (AI) to privacy, the retail market to drones, here is a sampling of forecasts for 2025 provided by various players in the security market, courtesy of my email messages. What’s Ahead for AI? From Faisal Pandit, VP & GM, Global Security Products, Johnson Controls (JCI): “The future of security operations includes customisable, scalable solutions where users can control if, when, and how they use AI to improve efficiency depending on the size and function of their organisation.” Says Kevin Woodworth, Vice President, Global Product Management, Intrusion, JCI: “Next year will see a growing focus from product developers on designing systems that streamline setup and configuration through increased AI integration. This reflects a broader trend of leveraging AI to simplify use and enhance adaptability as solutions evolve, rather simply employing it because it’s popular.” From Peter Evans, CEO of Xtract One Technologies: “AI algorithms will significantly advance in distinguishing between harmless, everyday items and potential threats. With this, we will see false alerts become even more rare.” Says JP Castellanos, Director of Threat Intelligence, Binary Defense: “Machine learning (ML)-powered anomaly detection will move beyond proof-of-concept to become mission-critical, enabling teams to uncover unknown threats and behavioural anomalies in real time – well before they escalate.” Evans of Xtract: “As AI becomes more advanced in threat detection, it will lead to more sophisticated protection of individual privacy. We can expect to see more AI techniques utilised for threat identification that do not capture personal data and are privacy-first.” Predictions on interoperability and compliance Woodworth of JCI: “New products added to singular systems must be interoperable. In 2025, organisations will need to embrace interoperability. AI will progress past reactive measures to achieve predictive capabilities.” Pandit of JCI: “With organisations increasing their focus on the regulatory environment, there will be an uptick in specialised certification programs to meet these needs. New security roles will emerge that will be focused on tracking and applying relevant regulatory changes.” Expanding capabilities for video cameras Woodworth of JCI: “Beyond capturing images, cameras will be able to detect potential threats and also mitigate them instantly, issuing vocal warnings, controlling access, or escalating issues without human intervention.” Looking ahead to retail developments Hansel Oh, Director of Product Marketing at Brivo: “Centralized, cloud-based security platforms will enhance credential management and monitor logistical operations to enable retailers to battle cargo theft.” Stephen Burd, Vice President, Essence Security: “With an increase in police response times, sophisticated crime, and smash and grabs, 2025 will see a huge demand for security solutions that go beyond simply notifying the police and will look to actively intervene and prevent damage or loss from occurring.” The role of drones and training Mary-Lou Smulders, CMO, Dedrone by Axon: “Drones will transition from being viewed as supplementary tools to becoming essential components of public safety operations. As departments recognise their effectiveness in various scenarios, the perception of drones will shift, and they will be integrated into core operational frameworks alongside traditional assets like patrol cars while replacing helicopters as a cost-effective and versatile alternative.” Erik Hohengasser, Electrical Technical Lead at NFPA: “As the skilled trades evolve, there will be an increasing demand for specialised and technical training. Predictive analytics, virtual simulations and hands-on experiential learning will become especially valuable due to allowing employees to gain real-world expertise in safe and controlled environments.”

An attention-grabbing exhibit at GSX 2024 in Orlando involved a robot dog that could open a door.  Boston Dynamics robot dog ASSA ABLOY impressed attendees with the robotics demonstration, featuring the Boston Dynamics robot dog that could open a door using either an HID credential or a mechanical grip. This innovation represents a shift toward more autonomous security solutions and is suitable for environments where human access may be limited. ASSA ABLOY impressed attendees with the Boston Dynamics robot dog Operational efficiency Eye-catching exhibits at the GSX in Orlando, showcasing the future of security technology It was one of many eye-catching exhibits at the GSX in Orlando, showcasing the future of security technology, and offering practical solutions to the industry's challenges.  For security professionals, the advancements presented opportunities to enhance operational efficiency and to maintain a proactive stance in a rapidly evolving market.  Control ID face identification Alongside their robot demonstration, ASSA ABLOY also highlighted the Control ID Face Identification.  Access Controller, providing advanced facial recognition access control. From identity management to AI-driven surveillance systems, GSX 2024 offered a glimpse into the tools that can streamline processes, increase security, and reduce costs. Here are some other highlights. ASSA ABLOY also highlighted the Control ID Face Identification More integration with critical infrastructure  A major theme at GSX 2024 was the increasing integration of security solutions with critical infrastructure. ALCEA (formerly ASSA ABLOY Critical Infrastructure) is an example. Their globalised software solution ALWIN is designed for managing access control, visitor management, and other security factors across multiple locations. ALCEA's approach involves not only internal collaborations within ASSA ABLOY but also partnerships with external organisations. An example of innovation is the Neenah Foundry lockable manhole cover, blending safety and security. Solving identity management challenges  The solution simplifies onboarding and access request changes while ensuring compliance with policies Identity management continues to be a key focus in the security sector, and AMAG Technology addresses this need with its Symmetry Connect product. The solution simplifies onboarding and access request changes while ensuring compliance with policies. For professionals overseeing identity access management, Symmetry Connect provides a streamlined, automated approach, reducing human error and increasing operational efficiency. AMAG also sees a growing demand for efficient visitor management systems, especially in the post-COVID landscape. AMAG’s products cater to the need for enhanced security without overburdening staff.  AI and cloud-based surveillance solutions  Axis Communications highlighted its advancements in AI and cloud-based video management systems with its AXIS Camera Station Edge and Pro products. These solutions can connect seamlessly to cloud systems, providing security professionals with easy access to surveillance data anywhere. With the increasing need for centralised management, Axis’s offerings ensure that security teams can efficiently manage surveillance with minimal infrastructure. Axis also showcased its commitment to AI-driven analytics based on superior video quality. There were also networked audio solutions for public announcements and background music, among other uses. Body-worn cameras for corporate and school uses  Traditionally focused on law enforcement, Axon is now expanding its body-worn cameras and TASER technology into corporate and school security environments. Their Axon Body Workforce camera is a practical solution for protecting frontline workers in high-risk environments.  Axon also introduced drone-based solutions for real-time aerial awareness Axon also introduced drone-based solutions for real-time aerial awareness, a significant benefit for large campuses or remote locations. As more industries adopt corporate surveillance systems, Axon’s offerings provide flexible, scalable solutions that address the need for real-time, actionable intelligence.  Cloud-based access for smart buildings  Brivo’s native cloud systems and flexible credentials offer practical, future-proof security options Brivo showcased how cloud technology is revolutionising access control by offering systems that integrate seamlessly with other smart building platforms. Their open API approach enables collaboration with IT teams, bridging the gap between physical security and IT management. Brivo’s new partnership with Comcast Smart Solutions illustrates how large enterprises can implement advanced solutions, including access control while maintaining flexibility. For professionals managing complex building environments, Brivo’s native cloud systems and flexible credentials offer practical, future-proof security options.  AI-powered multi-sensor camera  Hanwha focused on an AI-powered multi-sensor camera, equipped with an NVIDIA processor capable of running complex analytics. In addition, Hanwha’s new AI camera technology can process multiple video streams simultaneously, either stream from its sensors or outside cameras, enabling better tracking of objects in complex environments. Their eight-channel AI Box, which converts legacy cameras into AI-enabled devices, is an attractive solution for professionals seeking to upgrade existing systems without the need for complete overhauls. For security teams looking to enhance situational awareness, Hanwha’s AI-based offerings provide advanced, scalable solutions.  Workflow management and hybrid cloud security  Genetec continued the theme of integrated solutions with their Operations Centre module for Security Centre, which consolidates work management into a single platform. Built on lean management principles, this system simplifies workflow for security professionals, promoting real-time collaboration across mobile and web platforms. As the industry shifts from on-premises systems to hybrid cloud solutions, Genetec’s products provide seamless transitions for organisations. Their new SaaS Security Centre also allows for natural language video searches in multiple languages, making it easier for global teams to manage operations across locations.  Simplifying remote surveillance  The company’s focus on scalability and efficiency is demonstrated by the “Eagle Eye Complete” subscription service Eagle Eye Networks showcased their continued international expansion, highlighting a new data centre opening in Saudi Arabia and new hiring initiatives in Australia and Europe. Their “Eagle Eye Anywhere” solar-powered camera system exemplifies the move towards flexible, easy-to-install solutions that can be deployed in remote locations. Integrators benefit from simplified maintenance through remote management, reducing the need for on-site support and ensuring operational continuity. The company’s focus on scalability and efficiency, as demonstrated by the “Eagle Eye Complete” subscription service, reflects the broader industry’s shift toward managed security services.  Tailored solutions for commercial clients  Everon continues its transition away from its former identity as ADT Commercial. Claiming the status of a competitive commercial integrator, Everon is reinventing itself by offering customised billing and monitoring solutions for a range of industries. Their cloud-based business intelligence platform, which combines video surveillance with data analysis, is aimed at enhancing operational awareness by detecting anomalies such as OSHA violations or retail point-of-sale exceptions. With AI-driven dashboards, clients can customise their security solutions to meet specific needs, reflecting a growing demand for tailored, data-driven security applications.  Innovation through cloud and mobile LenelS2 is part of Honeywell, and they emphasised their investment in cloud and mobile solutions at GSX 2024. Their "Enterprise OnGuard Cloud" platform, launched in June 2024, is a testament to the growing demand for cloud-enabled access control systems. With the addition of NFC-enabled Blue Diamond credentials, LenelS2 is pushing towards smarter, more secure mobile access options. The strategic combination of Lenel’s solutions with Honeywell’s infrastructure offers users enhanced engineering capabilities and global reach. This reflects a broader market trend of integrating mobile devices into physical security protocols.  Bringing AI to everyday security LPR system, combined with their Searchlight Cloud Analytics, offers a powerful tool for identifying security risks March Networks highlighted their new AI-driven smart search feature, designed to help security teams quickly detect operational anomalies in retail and financial environments. From identifying misplaced cash in quick-service restaurants (QSRs) to detecting "jackpotting" attacks on ATMs, their solution highlights the increasing importance of AI in enhancing both security and operational efficiency. Their Licence Plate Recognition (LPR) system, combined with their Searchlight Cloud Analytics, offers a powerful tool for identifying and responding to security risks in real-time, emphasising the practicality of AI in daily security operations.  Driving sustainability in security  Securitas showcased its commitment to sustainability, a growing concern for businesses across all industries. By providing CO2 data for clients and promoting digital tools like mobile credentials, Securitas is leading the charge in creating greener, more sustainable security solutions. Their focus on remote services and occupancy insights offers companies a way to reduce their environmental impact while enhancing security operations. The company’s alignment with science-based targets and circular economy practices signifies the increasing role sustainability will play in the security sector.  Future lies in integration  The GSX 2024 trade show revealed that the future of security lies in intelligent integration, AI-driven analytics, and cloud-based management systems. The innovations presented will help security professionals streamline their operations, enhance situational awareness, and future-proof their systems. As these technologies continue to evolve, professionals must stay informed about the latest advancements to maintain a competitive edge in the security marketplace. GSX was a great place to start. At the end of the day at GSX, it wasn’t just the robot dog that was opening doors …. to the future of security systems. {##Poll1727925373 - Of the important factors highlighted at GSX 2024, which do you consider most when adopting new security solutions?##}

As we head into a new year, it’s fair to say that it isn’t easy out there for the security integrator community. That’s understandable given the big ruptures felt in the market for physical security in 2023. Typically, Commercial Real Estate (CRE) landlords are the biggest and most influential buyers of physical security hardware and software, but this is starting to wane as heightened borrowing costs and biting inflation cause real estate valuations to plunge. Building security upgrades A lot of CRE landlords are in a fight for survival which unfortunately doesn't leave much room for budget spend on building security upgrades. This state of affairs is a problem for security integrators with extensive connections in the CRE space. Where do they pivot their services to keep their business growing in 2024? From the conversations I’ve been having with integrators and customers alike over the past few months – the answer is that the growth potential lies in the enterprise space. The trajectory of enterprise IT and physical security Aren’t enterprises carrying out cost-cutting efficiency drives and downsizing office space to reflect hybrid working It might initially feel unnatural to see the enterprise segment as a potential driver of demand for physical security services and products. Aren’t enterprises carrying out cost-cutting efficiency drives and downsizing office space to reflect hybrid working habits? These things are true but also present an opportunity for the right physical security proposition. Standardisation of enterprise IT Take efficiency drives as an example. A key element of such efforts is an acceleration towards the standardisation of enterprise IT platforms, hardware, and solutions, using the cloud. What was once a focus on moving on-prem systems and workloads to the cloud has shifted to efforts to keep cloud OpEx costs down by centralising as much as possible. Practically, this means utilising APIs to plug disparate IT applications and services into central platforms that boast a “single pane of glass” view. APIs APIs drive consumption, open new business models, and foster cross-industry partnerships APIs aren’t anything new to enterprises. They drive consumption, open new business models, and foster cross-industry partnerships. However, the use of APIs in the physical security sphere has been surprisingly slow to take off. There are multiple elements to this but a key reason is that some security software products on the market aren’t cloud-based. Adding cloud-based solutions to network Others are cloud-based, however, and these are the solutions that security integrators need in their portfolio to serve the influential enterprise market segment and its approach to IT networks. Selling the value of these solutions requires integrators to take it a step further by speaking the language of the enterprise IT buyer and understanding their goals. The power of cloud-based access control in the enterprise Hybrid working and the occupancy rate fluctuations it brings require closer monitoring of access events The continued relevance of physical security for enterprises can’t be understated. After all, hybrid working and the occupancy rate fluctuations it brings require closer monitoring of access events – not less. Despite the discourse around office downsizing, the reality for most enterprises is that the office can’t be done away with completely and there’s always going to be growth experienced by successful companies that require an upgrade in physical square footage. Physical security  Access control systems that are cloud-based will be preferred by the enterprise to fulfill the essential function of physical security. That’s because they align with the push towards centralisation in the cloud that enterprises are carrying out business-wide. Access control has the potential to result in lots of disparate dashboards and apps. Think video management, license plate recognition, building management software, elevator monitoring, hot desking solutions, guest booking software, room booking functions, and more. Uniting all of these functions in one platform suits enterprise security teams well. Access control solutions Linking employee databases to an IAM solution, or creating seamless experiences by tying access credentials But this only scratches the surface. Access control solutions that can be integrated with hugely popular corporate software applications like Okta, Azure Active Directory, and Google Workspace quickly catch the eyes of enterprise IT security teams by pulling in the same direction as the broader tech stack. Whether it’s applying AI analytics to anomaly detection, linking employee databases to an Identity Access Management (IAM) solution, or creating seamless experiences by tying access credentials to things like meeting room bookings, it’s through APIs that cloud-based access control can thrive in an enterprise setting. Security integrators It’s worth also noting that as enterprises grow, access control gets harder. Managing the access requirements of thousands of employees across a global real estate footprint requires the scale that cloud computing is best placed to bring. Security integrators who can join the dots to make that link are well positioned to pivot toward the enterprise. Broadening horizons Concepts like smart access and applying AI to access data to automate the monitoring of occupancy rates This pivot is understandably a daunting prospect but the potential for natural synergy shouldn’t be overlooked. Concepts like smart access and applying AI to access data to automate the monitoring of occupancy rates and security anomalies won’t be completely alien to cloud-first enterprises. That’s an opportunity for integrators to upsell more sophisticated security set-ups in a way that they may have found more difficult with CRE clients and prospects. Tailored propositions It would be remiss to avoid mentioning that ‘enterprise’ is a very loose term that encompasses businesses across multiple industry verticals. To better pivot, security integrators need to offer tailored propositions specific to set verticals that cover all bases as opposed to offer, for example, piecemeal alarm or video product solutions. Enterprise industry verticals Security integrators should be weary of all-encompassing narratives in 2024. Whether or not the global economic picture darkens, there are always going to be pockets of growth within certain enterprise industry verticals. Plus, anecdotally, the indicators point to enterprises being the driver of demand for cloud-based access control as we head into the new year. Integrators who can dial into that shift have a lot to gain and nothing to lose.