AMAG - Experts & Thought Leaders

Altronix, a recognised pioneer in power and data transmission for the professional security industry, is showcasing its latest innovations at stand 5/K30 during The Security Event 2025 in Birmingham, UK. The company’s expanding portfolio of products continues to deliver greater versatility and efficiency for systems integrators and end users — streamlining installations, reducing costs, and enhancing system reliability. New technologies and system reliability "The Security Event provides the perfect platform to demonstrate how Altronix manufactures innovative solutions to address today's security challenges," said Ronnie Pennington, Director of Sales for the Americas at Altronix. "We're focused on showcasing new technologies that not only strengthen and protect critical infrastructure, but also deliver measurable ROI through reduced installation costs and enhanced system reliability." Altronix's innovative solutions at stand 5/K30  Visit stand 5/K30 to experience hands-on demonstrations of Altronix's innovative solutions across these technology categories: NetWay Spectrum with EBC48 Integration: Ruggedised outdoor PoE switches delivering up to 90W per port, now with the EBC48 battery charger that recharges 32AH batteries in under eight hours—ideal for remote deployments with intermittent power. New 277VAC input options now available, supporting mission-critical devices over fibre infrastructure. eBridge™ Ethernet over Coax Solutions: Deploy IP devices utilising existing coax infrastructure up to 300m, while saving time and labour without the need to rip and replace the legacy cabling. Pace™ Long-Range Ethernet Solutions: Extend Ethernet connectivity up to 1000 metres over a single pair or 500 metres over structured cabling—enabling IP devices in remote or industrial locations where standard Ethernet falls short. Pace also supports T1L industrial devices like sensors and controllers. Circ™ Redundant Power Solutions: Circ1ATS supports seamless transition between two independent 115VAC or 230VAC inputs, ensuring uptime during power outages and failures to maintain critical security operations. Trove™ Access and Power Integration Solutions: Pre-wired and pre-configured kits support over 50 pioneering access control brands including AMAG, AXIS, Brivo, Mercury, Software House, and TDSi. Solutions are available in scalable wall or rack-mount configurations, simplifying installation and maintenance with a single point of service. Tempo724Q Programmable Timer: This new dual-channel 24/7 network timer is ideal for applications including access control, lighting, automation, and more. Features include dual form “C” relay contacts, advanced LINQ™ technology for remote diagnostics and scheduling, and reliable synchronisation across systems. LINQ™ Network Power Management: Sophisticated remote monitoring platform enabling real-time control and diagnostics for Altronix devices—maximising uptime, enabling preventative maintenance, and optimising overall performance. Altronix representatives will also be available to discuss the company’s Lifetime Warranty and how their USA-manufactured solutions offer long-term value and performance.

AMAG Technology announces Symmetry CompleteView Video Management 7.5, the latest software update to its video management system (VMS) platform.  This version enhances operator experiences and introduces significant new enterprise capabilities including the integration of Iron Yun’s Vaidio® AI Video Analytics.  Optimised monitoring The integration of Vaidio® AI Video Analytics supports both real-time monitoring and forensic investigationsThe integration of Vaidio® AI Video Analytics provides a comprehensive suite of advanced analytics for people, vehicles, facial recognition, and objects, compatible with any camera or video source.  This enhanced solution supports both real-time monitoring and forensic investigations. Security operators benefit from immediate alerts and notifications, seamlessly integrated into the Live and Alarm View modules within Symmetry CompleteView.  Investigators gain enhanced search capabilities, allowing them to review analytic alarm events directly in Symmetry CompleteView or leverage the Vaidio AI platform through a Symmetry CompleteView Web View for advanced analytic searches.  Enhancing security with AI "Advanced analytics are now indispensable to any state-of-the-art VMS, transforming video management from a passive system into an intelligent, proactive security solution,” said AMAG Technology, Vice President of Product Development, Jennifer Marx.  “By delivering both video management and analytics within a single, unified platform, we provide businesses of all sizes with cutting-edge technology that not only enhances security but also drives operational efficiency and strategic decision-making.”  “This seamless integration ensures organisations can fully leverage the power of analytics—realising deeper insights, accelerating response times, and elevating their security posture to unprecedented levels."  Federation for scalable security Federation enables a seamless user experience across multiple sites while eliminating a single point of failureDesigned to meet the demands of the enterprise market, Symmetry CompleteView VMS 7.5 also introduces federation, storage encryption, and export encryption.   Federation enables a seamless user experience across multiple sites while eliminating a single point of failure, making it ideal for large, geographically distributed deployments.  Native support for storage and export encryption safeguards video surveillance data at rest, ensuring it remains secure and properly handled for evidentiary use.  Simplified mobile security The 7.5 release also improves the experience for operators with a new Android app and an updated iOS app. The mobile apps enable simple and secure remote access to live and recorded video.   The video search capability now features enhanced timeline and playback controls, along with a more intuitive search parameter configuration, improving investigator efficiency. Symmetry CompleteView VMS deeply integrates with Symmetry Access Control to provide a unified security solution.  

The PSA Network (PSA), the world’s largest consortium of professional systems integrators, announced the lineup of speakers and sponsors for PSA TEC 2025 (TEC) in Aurora, Colorado, March 9-12, at the Gaylord Rockies Resort & Convention Centre. “PSA TEC 2025 is shaping up to be an amazing event from the industry-pioneering education and certifications to access to the top manufacturers in the industry,” said Matt Barnette, president and CEO of the PSA Network. “The power of PSA truly lies in the relationships we foster and cultivate, and TEC is another extension of this.” TEC’s Industry Unplugged sessions This year’s educational lineup is led by keynote speaker, Ryan Estis. Estis will deliver the presentation: Sell for Impact-Delivering Value and Winning Customers in the New Economy.  Lee Odess, the voice of the global access control industry, will host TEC’s Industry Unplugged sessions interviewing executives like Tom Cook from Hanwha Vision and Michael Wong of Genea. Multiple other breakout sessions, certifications and mainstage sessions will also take place.  Latest innovations and relationships TEC 2025 is exclusive to PSA owners, members and sponsors providing premier educational content TEC 2025 is exclusive to PSA owners, members and sponsors providing premier educational content and networking opportunities between integrators and technology partners.  Over the four days, integrators will have ample opportunities to meet with technology partners, learn about their latest innovations and solidify business relationships. Sponsors This year’s sponsors are industry-pioneering manufacturers and solutions providers, including: Summit Altronix Corporation High Country AMAG Technology Hanwha Vision HID Johnson Controls Milestone Zenitel Front Range 3millID Acre Security Aiphone Alvarado ASSA ABLOY BCD Bosch Digital Watchdog Farpointe Data LenelS2 LifeSafety Power March Networks OpenEye SECLOCK Solutions360 Velasea Vicon Wavelynx Windy City Wire Western Slope Ai-RGUS AMG Security Genea Hirsch IML Security Supply NETGEAR ProdataKey Tabletop ALConsulting D-Tools GSA Schedules Jetbuilt NSCA Plante Moran Snellings Walters Insurance Agency SPRX Swell Zitko First Time Session Sponsor Vector Firm Access to networking events “PSA TEC 2025 would not be possible with our amazing sponsors,” said Brittany Board, director of technology partners at the PSA Network. “We are thankful for their support and looking forward to another opportunity to drive connections and business opportunities.” Registration for TEC is open and provides access to all networking events, meals and conference courses.

An attention-grabbing exhibit at GSX 2024 in Orlando involved a robot dog that could open a door.  Boston Dynamics robot dog ASSA ABLOY impressed attendees with the robotics demonstration, featuring the Boston Dynamics robot dog that could open a door using either an HID credential or a mechanical grip. This innovation represents a shift toward more autonomous security solutions and is suitable for environments where human access may be limited. ASSA ABLOY impressed attendees with the Boston Dynamics robot dog Operational efficiency Eye-catching exhibits at the GSX in Orlando, showcasing the future of security technology It was one of many eye-catching exhibits at the GSX in Orlando, showcasing the future of security technology, and offering practical solutions to the industry's challenges.  For security professionals, the advancements presented opportunities to enhance operational efficiency and to maintain a proactive stance in a rapidly evolving market.  Control ID face identification Alongside their robot demonstration, ASSA ABLOY also highlighted the Control ID Face Identification.  Access Controller, providing advanced facial recognition access control. From identity management to AI-driven surveillance systems, GSX 2024 offered a glimpse into the tools that can streamline processes, increase security, and reduce costs. Here are some other highlights. ASSA ABLOY also highlighted the Control ID Face Identification More integration with critical infrastructure  A major theme at GSX 2024 was the increasing integration of security solutions with critical infrastructure. ALCEA (formerly ASSA ABLOY Critical Infrastructure) is an example. Their globalised software solution ALWIN is designed for managing access control, visitor management, and other security factors across multiple locations. ALCEA's approach involves not only internal collaborations within ASSA ABLOY but also partnerships with external organisations. An example of innovation is the Neenah Foundry lockable manhole cover, blending safety and security. Solving identity management challenges  The solution simplifies onboarding and access request changes while ensuring compliance with policies Identity management continues to be a key focus in the security sector, and AMAG Technology addresses this need with its Symmetry Connect product. The solution simplifies onboarding and access request changes while ensuring compliance with policies. For professionals overseeing identity access management, Symmetry Connect provides a streamlined, automated approach, reducing human error and increasing operational efficiency. AMAG also sees a growing demand for efficient visitor management systems, especially in the post-COVID landscape. AMAG’s products cater to the need for enhanced security without overburdening staff.  AI and cloud-based surveillance solutions  Axis Communications highlighted its advancements in AI and cloud-based video management systems with its AXIS Camera Station Edge and Pro products. These solutions can connect seamlessly to cloud systems, providing security professionals with easy access to surveillance data anywhere. With the increasing need for centralised management, Axis’s offerings ensure that security teams can efficiently manage surveillance with minimal infrastructure. Axis also showcased its commitment to AI-driven analytics based on superior video quality. There were also networked audio solutions for public announcements and background music, among other uses. Body-worn cameras for corporate and healthcare uses  Traditionally focused on law enforcement, Axon is now expanding its body-worn cameras and TASER technology into corporate, retail and healthcare environments. Their Axon Body Workforce camera is a practical solution for protecting frontline workers in high-risk environments.  Axon also introduced drone-based solutions for real-time aerial awareness Axon also introduced drone-based solutions for real-time aerial awareness, a significant benefit for large campuses or remote locations. As more industries adopt corporate surveillance systems, Axon’s offerings provide flexible, scalable solutions that address the need for real-time, actionable intelligence.  Cloud-based access for smart buildings  Brivo’s native cloud systems and flexible credentials offer practical, future-proof security options Brivo showcased how cloud technology is revolutionising access control by offering systems that integrate seamlessly with other smart building platforms. Their open API approach enables collaboration with IT teams, bridging the gap between physical security and IT management. Brivo’s new partnership with Comcast Smart Solutions illustrates how large enterprises can implement advanced solutions, including access control while maintaining flexibility. For professionals managing complex building environments, Brivo’s native cloud systems and flexible credentials offer practical, future-proof security options.  AI-powered multi-sensor camera  Hanwha focused on an AI-powered multi-sensor camera, equipped with an NVIDIA processor capable of running complex analytics. In addition, Hanwha’s new AI camera technology can process multiple video streams simultaneously, either stream from its sensors or outside cameras, enabling better tracking of objects in complex environments. Their eight-channel AI Box, which converts legacy cameras into AI-enabled devices, is an attractive solution for professionals seeking to upgrade existing systems without the need for complete overhauls. For security teams looking to enhance situational awareness, Hanwha’s AI-based offerings provide advanced, scalable solutions.  Workflow management and hybrid cloud security  Genetec continued the theme of integrated solutions with their Operations Centre module for Security Centre, which consolidates work management into a single platform. Built on lean management principles, this system simplifies workflow for security professionals, promoting real-time collaboration across mobile and web platforms. As the industry shifts from on-premises systems to hybrid cloud solutions, Genetec’s products provide seamless transitions for organisations. Their new SaaS Security Centre also allows for natural language video searches in multiple languages, making it easier for global teams to manage operations across locations.  Simplifying remote surveillance  The company’s focus on scalability and efficiency is demonstrated by the “Eagle Eye Complete” subscription service Eagle Eye Networks showcased their continued international expansion, highlighting a new data centre opening in Saudi Arabia and new hiring initiatives in Australia and Europe. Their “Eagle Eye Anywhere” solar-powered camera system exemplifies the move towards flexible, easy-to-install solutions that can be deployed in remote locations. Integrators benefit from simplified maintenance through remote management, reducing the need for on-site support and ensuring operational continuity. The company’s focus on scalability and efficiency, as demonstrated by the “Eagle Eye Complete” subscription service, reflects the broader industry’s shift toward managed security services.  Tailored solutions for commercial clients  Everon continues its transition away from its former identity as ADT Commercial. Claiming the status of a competitive commercial integrator, Everon is reinventing itself by offering customised billing and monitoring solutions for a range of industries. Their cloud-based business intelligence platform, which combines video surveillance with data analysis, is aimed at enhancing operational awareness by detecting anomalies such as OSHA violations or retail point-of-sale exceptions. With AI-driven dashboards, clients can customise their security solutions to meet specific needs, reflecting a growing demand for tailored, data-driven security applications.  Innovation through cloud and mobile LenelS2 is part of Honeywell, and they emphasised their investment in cloud and mobile solutions at GSX 2024. Their "Enterprise OnGuard Cloud" platform, launched in June 2024, is a testament to the growing demand for cloud-enabled access control systems. With the addition of NFC-enabled Blue Diamond credentials, LenelS2 is pushing towards smarter, more secure mobile access options. The strategic combination of Lenel’s solutions with Honeywell’s infrastructure offers users enhanced engineering capabilities and global reach. This reflects a broader market trend of integrating mobile devices into physical security protocols.  Bringing AI to everyday security LPR system, combined with their Searchlight Cloud Analytics, offers a powerful tool for identifying security risks March Networks highlighted their new AI-driven smart search feature, designed to help security teams quickly detect operational anomalies in retail and financial environments. From identifying misplaced cash in quick-service restaurants (QSRs) to detecting "jackpotting" attacks on ATMs, their solution highlights the increasing importance of AI in enhancing both security and operational efficiency. Their Licence Plate Recognition (LPR) system, combined with their Searchlight Cloud Analytics, offers a powerful tool for identifying and responding to security risks in real-time, emphasising the practicality of AI in daily security operations.  Driving sustainability in security  Securitas showcased its commitment to sustainability, a growing concern for businesses across all industries. By providing CO2 data for clients and promoting digital tools like mobile credentials, Securitas is leading the charge in creating greener, more sustainable security solutions. Their focus on remote services and occupancy insights offers companies a way to reduce their environmental impact while enhancing security operations. The company’s alignment with science-based targets and circular economy practices signifies the increasing role sustainability will play in the security sector.  Future lies in integration  The GSX 2024 trade show revealed that the future of security lies in intelligent integration, AI-driven analytics, and cloud-based management systems. The innovations presented will help security professionals streamline their operations, enhance situational awareness, and future-proof their systems. As these technologies continue to evolve, professionals must stay informed about the latest advancements to maintain a competitive edge in the security marketplace. GSX was a great place to start. At the end of the day at GSX, it wasn’t just the robot dog that was opening doors …. to the future of security systems. {##Poll1727925373 - Of the important factors highlighted at GSX 2024, which do you consider most when adopting new security solutions?##}

ISC West 2024 mirrored a vibrant industry on the precipice of accelerated change. Factors such as the cloud, artificial intelligence (AI), edge computing, and biometrics are shaping the future of the security marketplace, and they were front-and-centre at the industry’s biggest U.S. show in Las Vegas.  Foot traffic was steady and impressive, including more than 29,000 security industry professionals viewing 750 exhibitors. A torrent of eager attendees crowded the lobby on the first day and could not wait for the doors to open. When they were admitted, the wealth of technological innovation and business opportunity did not disappoint. Focus on cloud systems Cloud systems were high-profile at ISC West. Camera manufacturer Axis, for example, introduced their Axis Cloud Connect at a press conference. Meanwhile, Genetec officially launched their Security Centre SaaS platform, which aims at eliminating points of friction to enable integrators to easily embrace cloud systems from quoting and ordering to provisioning and installing.  Camera manufacturer Axis, for example, introduced their Axis Cloud Connect at a press conference Cloud provider Eagle Eye Networks promoted their new “Eagle Eye 911 Camera Sharing” technology under which both non-Eagle Eye Cloud VMS customers (via Eagle Eye 911 Public Safety Camera Sharing) and Eagle Eye customers can opt to share their video feeds for use by 911 operators in case of emergency. If users opt-in, 911 operators can have access to live video as an emergency unfolds. Eagle Eye Networks provides the feature by integrating with RapidSOS call centre software. Camera locations are based on geolocation coordinates, and customers can choose if they want to participate and which cameras they want to share. Biometrics in the mainstream Biometrics were well represented at ISC West, including Alcatraz AI, which introduced an outdoor version of their biometric face recognition product. The Rock X works well despite harsh lighting. Alcatraz’s products do not have to be integrated, they communicate just like a card reader using OSDP or Wiegand protocol. “At the show, customers are excited about moving to a frictionless environment and getting rid of existing credentialing,” said Tina D’Agostin, CEO and co-founder of Alcatraz. “We are making access control frictionless, secure and private. The experience can be as passive as possible – people can just walk in.” Multiple types of authentication, and the ability to detect tailgating and stream video SAFR from Real Networks also featured biometric face recognition, emphasising feature sets, convenience, and price/performance. They offer multiple types of authentication, and the ability to detect tailgating and stream video. A new device is a small mullion mount that is “approaching the price of a card reader, factoring in the need to purchase cards,” said Brad Donaldson, Vice President and General Manager. SAFR focuses on convenience: You don’t have to take out your phone to pass through a door. Enrolment is easy by incorporating existing databases, and costs are lower than competitors, said Donaldson. The system analyses multiple points on the face, turns it into data and then encrypts it, providing a “unique signature for each person.”  Credentials in Apple Wallet and Google Wallet AMAG Technology announced the compatibility of credentials with the Apple Wallet and Google Wallet. The company is also embracing a new strategic direction under President David Sullivan. They launched a new website in January, are developing dynamic resources and a partner page, and they now integrate with 120 tech partners. AMAG Technology Financial Services now enables their channel partners to offer leasing and financing options to customers. The big new booth at ISC West reflected an effort to “market different and look different,” according to the company. The big new booth at ISC West reflected an effort to “market different and look different" The new Symmetry Control Room, a command-and-control system, is a relaunch of an earlier AMAG product with enhanced features. Suitable for large enterprise customers, the software enables a big video wall to display all the various systems and incorporates all the data into a single “pane of glass.” Operators can “draw a lasso” around cameras they want to display on the video wall and can follow action across multiple camera feeds.  Navigating megatrends A breakfast meeting for integrators, sponsored by Assa Abloy Opening Solutions, was built around the theme “Navigating Megatrends for Sustainable Growth." The megatrends are artificial intelligence, sustainability and cybersecurity. Related to cybersecurity, there are 350 common vulnerabilities and exposures (CVE) published per week, reflecting the continuing threat to cybersecurity. Physical security has a “data lake” of information from various physical security systems that can be an attractive target for cybersecurity breaches. Data sets can be exploited and/or poisoned. The security industry needs to apply “defence in depth” to the challenges of protecting data. “The threat landscape is always changing, and security technology is an iterative process,” said Antoinette King, i-PRO’s head of cyber convergence, one of the panellists. Natural language systems Natural language systems are a newer approach making an early appearance at ISC West Natural language systems are a newer approach making an early appearance at ISC West. Brivo, for example, has an early prototype of its “natural language search capabilities” that can answer questions such as “Who is in the office?” or “Where is Bob and what has he done?” Brivo also promoted its all-in-one door station device that combines a card reader and a camera (for facial authentication) and serves as a video intercom, thus eliminating the need for multiple devices at the door. Brivo is also emphasising tailgate prevention, facial authentication, and people counting using AI at the edge. Also promoting natural language systems was Verkada, which unveiled a beta version of its AI Search feature that embraces national language capabilities. With AI Search, users will soon be able to use natural language to search for people or items. For example, a search could be “person climbing over a fence” or “person making phone call” or “person wearing football jersey.” Verkada wants to be thoughtful with the rollout and make sure effective guardrails are implemented to prevent abuse and bias. The release should happen in the coming months. Multi-family applications Allegion is promoting the XE360 hardware lock platform in various formats, including cylindrical lock, mortise lock, deadbolt and exit trim. At the show, Allegion noted an enthusiasm for multi-family applications. “We have been surprised by the people who want to add electronics and to retrofit existing multi-family facilities to compete with newer facilities,” said Henry “Butch” Holland, Allegion’s Regional Director, Channel Sales East Region. Allegion works with 60 different physical access control software providers, including familiar players such as LenelS2 and Genetec Allegion also offers an “indicator” display on its locks, showing at a glance whether a door is locked or unlocked. The “indicator” might also display “occupied” or “vacant.” Allegion works with 60 different physical access control software providers, including familiar players such as LenelS2 and Genetec.  Integrator M&A trends Everon looks for acquisitions in areas where they do not currently have support for national accounts A conversation with Everon at ISC West provided insights into the accelerating trend of mergers and acquisitions among the integrator community. Everon, formerly ADT Commercial, has done six acquisitions of local integrators since they changed their name last year. In targeting companies to acquire, they look for a good company with a good reputation, and they consider how the new company’s competencies complement their own. Some M&A strategy is geographic, as Everon looks for acquisitions in areas where they do not currently have support for national accounts. They also consider density, seeking to add new acquisitions in larger markets where they don’t currently have a big market share. “A lot of investment is coming into security because it is seen by investors as recession-proof,” said Michael Kennedy, VP, Mergers and Acquisitions, for Everon. Kennedy met with 95 businesses last year for possible acquisition, and the company only finalised a handful – reflecting that Everon is selective and careful that corporate cultures are aligned. “With an acquisition, the goal is to keep every customer and every employee,” said Kennedy. Voice of the customer  ISC West provides an opportunity for manufacturers to listen to the “voice of the customer;” in person, no less. “We have every kind of problem come to the booth,” commented Heather Torrey, Honeywell’s General Manager, Commercial Security, Americas. “People are passionate, interested and very specific with their questions and comments,” she said. “We are driving a complete system, but we are flexible, helping our customers to meet their needs and not try to fit every foot into the same shoe. Sometimes meeting customer needs involves working with competitors," Torrey commented. “It truly comes back to listening to the customer, not just ‘this is what we have to offer,’” she adds. ISC West provides an opportunity for manufacturers to listen to the “voice of the customer;” in person, no less. Edge applications are everywhere at ISC West, and one company is promoting a new approach to expand functionality at the edge. Camera company i-PRO advocates the use of the “Docker” platform for app development, an option they offer on their cameras. Docker “containers” package deep-learning algorithms to make it easier to embed software into edge devices. Anyone can run Docker apps on i-PRO cameras that use the powerful Ambarella chip. A Docker “swarm” can combine multiple edge devices to work together and share resources. For example, the approach can increase computing power at the edge to increase the capabilities of instant analytics. It’s faster and provides better redundancies. A “distributed computing platform” ensures less latency than communicating analytics to a central server.  Unification of capabilities Johnson Controls (JCI) also promotes the trend of combining multiple systems into a single pane of glass. Their “Open Blue” platform, with a security version unveiled at the show, integrates various security systems into one, combining data and monitoring device health.  Basically, the system manages all resources holistically. JCI also notes a trend toward “unification of capabilities,” e.g., combining access control and video. “The scope of security is evolving from a focus on protection to a broader focus on operations,” commented Julie M. Brandt, JCI’s President, Building Solutions North America.

Companies at GSX 2023 emphasised new ways that technologies such as artificial intelligence (AI) and the cloud can address long-standing issues in the security market. Among the exhibitors at the event in Dallas were companies seeking creative ways to apply technology, lower costs, and make the world a safer place. Reflecting on the exhibition, here are some additional takeaways. Expanding AI at the edge  i-PRO is a company reflecting the continued expansion of edge AI capability in the security market. Today, more than half of the company’s lineup supports AI at the edge so the customer has a wide choice of form factors when seeking to leverage the feature set.  AI processing relay, extended warranty i-PRO is increasing their warranty period from 5 to 7 years, which could be a lifetime warranty in some cases I-PRO also has an “AI processing relay” device that accepts non-AI video streams and applies edge analytics. AI has progressed from a high-end technology to a feature available in a variety of cameras at different price points. i-PRO is also increasing its warranty period from 5 to 7 years, which could be a lifetime warranty in some cases depending on a customer’s refresh schedule and lifecycle management. Active Guard, MonitorCast The company’s video management system (Video Insight) is continuing to build new features including “Active Guard,” an integrated metadata sorter. Their access control platform, MonitorCast, is a Mercury-based solution that is tightly integrated with Video Insight. Their embedded recorders now have PoE built in.  “We can move at a faster pace to fill out our product line since leaving Panasonic,” says Adam Lowenstein, Director of Product Management. “We can focus our business on adapting to the market.” Emphasis on retail and other verticals  Shoplifting is a timely issue, and retail is a vertical market that got a lot of attention at GSX 2023. “We see a lot of retailers who are primarily interested in protecting employee safety, but also assets,” says Brandon Davito, Verkada’s SVP of Product and Operations. “Shrinkage is a CEO-level priority.”  “Retailers are getting more engaged with security posture, instead of letting perpetrators walk,” Davito adds. Intrusion detection Verkada has an intrusion product that will notify a central station if there is an alarm On the alarm side, Verkada has an intrusion product that will notify a central station if there is an alarm, and operators can review videos to confirm the alarm. Other capabilities seeking to discourage trespassers include sirens, strobes, and “talkdown” capabilities.  International expansion Verkada continues to expand internationally with 16 offices in all, including Sydney, Tokyo, and London. The core value proposition is to enable customers to manage their onsite infrastructure more simply, including new elements such as PTZ cameras, intercoms, and visitor management. Verkada emphasises ease of use, including a mobile application to allow access to be managed across the user base. Forging partnerships “We are committed to the channel and industry, and we continue to build relationships and expand our reach,” says Davito. Among the industry relationships is a new partnership with Convergint, which was hinted at during the show and announced later the same day. They are also expanding their partnerships with Schlage, Allegion, and ASSA ABLOY.  Working with other verticals They offer new features for K -12 schools, and a new alarm platform is easier to deploy and manage Verkada has also found success across multiple other verticals, notably healthcare, where they integrate with an electronic medical records system. They offer new features for K-12 schools, and a new alarm platform is easier to deploy and manage. They are integrating wireless locks to secure interior doors in schools, looking to secure the perimeter, and installing guest management systems. Transitioning the mid-market to the cloud  Salient is squarely focused on the “mid-market,” a large swath of systems somewhere between small businesses and enterprise-level systems. Pure cloud systems are not as attractive to this market, which has a built-out infrastructure of on-premise systems. Adding a camera to an existing system is easier and less expensive than tying it to the cloud. Benefits of cloud It’s a market that may not be ready for the pure cloud, but there are benefits to be realised from adding a cloud element to existing systems. “We are continuing to augment our premise-based solutions with added cloud capabilities and flexibility,” says Sanjay Challa, Salient’s Chief Product Officer.  The feedback Salient hears from their customers is “I want to own my data.” The hybrid cloud approach offers the right mix of control, flexibility, and unit economics. Cloud add-on capabilities We want to provide the flexibility for customers to go full-cloud as it becomes more economically attractive" Cloud add-on capabilities include bringing more intelligence about system operation to the user via the cloud. Over time, Salient expects to sell more cloud-centric offerings based on feedback from integrators and customers. “We want to provide the flexibility for customers to go full-cloud as it becomes more economically attractive over time,” says Challa.  Vaidio AI technology Salient seeks to be a transition pioneer to help customers realise the path to the cloud. Their approach is “crawl, walk, run,” and helping customers make the transition at each stage. Salient has added AI to its product offering, incorporating Vaidio AI technology from IronYun into a powerful suite and broad array of on-premise analytics, which are gaining traction. The seamless approach makes it easy for customers to embrace AI analytics, although Salient remains broadly committed to open systems. Addressing ‘soft’ features for integrators AMAG is in the process of enhancing its product line with the next generation of access control panels. However, “product” is just part of the new developments at AMAG. In addition to “hard” features (such as products), the company is looking to improve its “soft” features, too; that is, how they work with the integrator channel. Integrator channel Rebuilding a process to make your organisation more efficient, is relatively easy; it just takes a lot of persistence" “We have the depth of our legacy customer base we can learn from, we just need to close the feedback loop quicker,” says Kyle Gordon, AMAG’s Executive Vice President of Global Sales, Marketing, and commercial Excellence, who acknowledges the value of reinstating face-to-face meetings after COVID. “We are laser-focused on nurturing our integrator channel,” he says.  “Developing new features takes time, but rebuilding a process to make your organisation more efficient, that’s relatively easy; it just takes a lot of persistence,” says Gordon. More cohesive internal communication is another useful tool, he says.  Disrupting the cloud based on price  Wasabi is working to make cloud applications less expensive by offering a “disruptive” price on cloud storage, $6.99 per terabyte per month (80% less than hyperscalers). Contending “hyperscalers” like AWS are charging too much for cloud storage, Wasabi is using its own intellectual property and server equipment co-located in data centres around the world. Wasabi sells “hot cloud storage,” which refers to the fact that they only have one tier of storage and data is always accessible. In contrast, a company such as AWS might charge an “egress fee” for access to data stored in a “colder” tier.  Cloud storage “We saw that several video surveillance companies had not yet adopted cloud storage, and we saw an opportunity to make it easy to use,” said Drew Schlussel, Wasabi’s Senior Director of Product Marketing. “We just install a little bit of software that allows them to store data in the cloud and bring it back from the cloud.” Performance, protection (cybersecurity), and price Wasabi works with integrators, resellers, and distributors and also integrates with VMS companies Wasabi works with integrators, resellers, and distributors and also integrates with VMS companies such as Genetec and Milestone. Emphasising performance, protection (cybersecurity), and price, their data centres are certified to SOC 2 and ISO 27001 standards.  Faster throughput for weapons detection Xtract One is a young company focusing on weapons detection in a time of accelerated concern about gun issues post-COVID. Founded in Canada and based on technology developed at McMaster University, Xtract One has found a niche in providing weapons detection at stadiums and arenas. These customers already have budgets, and it is easy to shift the money to a newer, faster technology. Madison Square Garden in New York City is among its customers.  Cost savings solution Xtract One can increase throughput to 30 to 50 people per entrance per minute (compared to 5 to 6 people per minute when using metal detectors). The solution doesn’t require anyone to empty their pockets and the system alarms on items beyond guns and knives. Using Xtract One allows customers to reduce the number of screening lanes and security staff, providing additional cost savings, all while getting fans through the screening process in half the time. Purpose-built sensors The system uses purpose-built sensors looking for specific characteristics, such as reflective and density properties In addition to stadiums and arenas, Xtract One, formerly Patriot One, is also getting “inbound” interest from schools, hospitals, manufacturers, and other verticals that makeup 50% of their business. “We’re on a rocket ride, mainly because the weapons issues are not going away,” says Peter Evans, CEO and Director at Xtract One. The system uses purpose-built sensors looking for specific characteristics, such as reflective and density properties, all correlated by an AI engine.  Providing early warning of violence ZeroEyes is another company focused on weapons detection. Their AI gun detection system works with video images to identify if someone is “brandishing” (carrying) a weapon. In other words, the system does not detect concealed weapons. Identifying someone carrying a weapon provides early warning of a possible violent act. Increased response with AI-enables images Images are identified by AI and sent to a monitoring centre where a human confirms the image before contacting first responders. Knowing the location of a shooter enables staff to lock entry points, move people to safety, and direct first responders. The company was founded to leverage existing camera views to stop mass shootings and gun violence by reducing response times.