adCAPTCHA- Experts & Thought Leaders

GroupBy Inc., a SaaS-based eCommerce search and product discovery pioneer, has partnered with adCAPTCHA, a cutting-edge security verification platform to elevate digital customer experiences by combining robust security measures with highly personalised product discovery shopping experiences. Bots Bots pose a significant threat to eCommerce businesses, accounting for half of global web traffic and costing millions of dollars daily in fraudulent activity. These malicious bots can manipulate search results, distort user behaviour, and undermine the integrity of online shopping experiences. Data-driven decisions This innovative approach enhances user satisfaction and drives additional revenue through targeted advertising GroupBy and adCAPTCHA's partnership empowers retailers to effectively identify and block malicious bot traffic, safeguarding their online operations. By seamlessly integrating adCAPTCHA's advanced human verification technology, retailers can provide personalised and targeted shopping experiences without compromising security. This innovative approach enhances user satisfaction and drives additional revenue through targeted advertising seamlessly integrated into the verification process, as well as improved reporting and analytics that empower retailers to make data-driven decisions for their businesses. Improving the digital customer experience Both GroupBy and adCAPTCHA are committed to improving the overall customer digital experience. By reducing bot traffic with adCAPTCHA, and by leveraging GroupBy’s AI-first eCommerce Search and Product Discovery platform, retailers can focus on serving real customers with intent-driven search results, personalised recommendations, and faster load times. This leads to increased customer satisfaction, loyalty, and, ultimately, higher revenue. Monetising security with personalised and targeted Ads According to Statista, $241m is lost daily to digital advertising fraud. adCAPTCHA goes beyond simple bot detection. Its innovative approach monetises security by seamlessly integrating personalised and targeted ads into the verification process. This not only enhances revenue streams for businesses but also provides a more engaging and relevant user experience. By analysing user behaviour and preferences, adCAPTCHA delivers highly targeted ads that are more likely to resonate with individual users. Leveraging better reporting and analytics By filtering out bot activity with adCAPTCHA, businesses can leverage GroupBy’s enhanced analytics With enhanced security, retailers can gain valuable insights into their website traffic. By filtering out bot activity with adCAPTCHA, businesses can leverage GroupBy’s enhanced analytics and reporting capabilities to accurately measure key metrics such as user behaviour and engagement, click-through rates, and conversion rates. This data-driven approach enables retailers to make informed decisions about their marketing strategies and optimise their online presence.  Enhancing AI training with clean data GroupBy's platform benefits significantly from clean and accurate data. By working together with adCAPTCHA to remove bot traffic, GroupBy can ensure that its AI models are trained on real user behaviour, leading to more relevant and personalised search results. “At GroupBy, our mission is to transform the eCommerce experience into something seamless and engaging for users. Yet, the growing wave of fraudulent activity poses a serious challenge to achieving this goal,” stated Roland Gossage, CEO of GroupBy Inc. Improve search and product discovery “By partnering with adCAPTCHA’s cutting-edge technology, we enable retailers to integrate sophisticated security measures that not only protect their platforms but also open new opportunities for engagement." "Through adCAPTCHA’s unique ability to combine security with personalised and relevant ad delivery, retailers can enhance user experiences, boost revenue potential, and improve search and product discovery—all while creating a safer online environment.” GroupBy’s customers As an adCAPTCHA reseller, GroupBy’s customers can expedite the onboarding process GroupBy’s customers include some of the world’s largest B2B and B2C retailers with its revolutionary search and product discovery platform, powered by Google Cloud Vertex AI Search for Retail. As an adCAPTCHA reseller, GroupBy’s customers can expedite the onboarding process and streamline implementation for swift access to increased protection against online fraud. Accurate results Alfie Scarborough, founder, and CEO of adCAPTCHA, said, “Bots are compromising the efforts of retailers and advertisers, leaving brands exposed to cyber risks, excessive spam, and wasted marketing budgets." "Our partnership with GroupBy will deliver accurate results for digital platforms, cutting out bot traffic and reducing infrastructure costs, helping brands to optimise their marketing spend during a turbulent economic climate. Protecting user data, preventing automated fraud, and ensuring that personalisation doesn’t cross privacy boundaries are among the growing trends in eCommerce, and with this partnership, we are placing security at the centre of personalised shopping experiences.”

adCAPTCHA, a specialist security verification platform, has partnered with prominent legal practice, Brandsmiths, to significantly reduce the 30 percent of submissions effected by bot activity across its web platforms. Brandsmiths, the renowned IP firm in the UK, faced persistent challenges with automated bots submitting false enquiries through its website. This issue not only disrupted legitimate client interactions, but also created inefficiencies in the firm’s client engagement process, requiring extensive resources to manage. adCAPTCHA’s innovative solution To address these challenges, Brandsmiths selected adCAPTCHA’s innovative bot detection and mitigation solution. adCAPTCHAs proven technology seamlessly integrates into existing systems, ensuring secure, human-verified interactions, while maintaining a streamlined user experience for legitimate clients. Adam Morallee, Founder of Brandsmiths, commented: "The integrity of our client interactions is at the heart of what we do. Partnering with adCAPTCHA ensures that we can focus on delivering outstanding service, free from the disruptions of bot interference. This collaboration is a game-changer for our digital client engagement." User experience for Brandsmiths’ clients adCAPTCHAs implementation is expected to deliver substantial improvements adCAPTCHAs implementation is expected to deliver substantial improvements, including reduced bot-driven disruptions, enhanced data accuracy, and a better user experience for Brandsmiths’ clients.  The partnership underscores a shared commitment to leveraging technology to maintain high standards of professionalism and trust in the digital space. Ben Green, Chief Revenue Officer at adCAPTCHA, commented: "We’re thrilled to collaborate with Brandsmiths, a firm renowned for its dedication to excellence." New standard for security Ben Green added: "By addressing the bot interference, we’re not only helping Brandsmiths protect their online systems, but also enabling authentic interactions for their valued clients. This partnership highlights the transformative potential of human-verified solutions in safeguarding digital environments." This partnership represents a proactive step toward setting a new standard for security and operational efficiency in the legal sector. Both companies are optimistic about further collaboration to ensure long-term success in combating automated threats.

The National Cyber Security Centre (NCSC) new cyber chief, Richard Horne, has issued a stark warning about the growing complexity of “widely underestimated” cyber threats. Speaking at the launch of the NCSC’s eighth annual review, Richard Horne, Cyber Security Chief, commented: “What has struck me more forcefully than anything else since taking the helm at the NCSC is the clearly widening gap between the exposure and threat we face, and the defences that are in place to protect us.” Intensity of cyber-attacks Horne emphasised the frequency, sophistication, and intensity of cyber-attacks, which now target everything from healthcare to education, and has called for urgent collective action across public and private sectors to address these evolving threats. He stressed that the human cost of cyber-attacks is undeniable, and the UK’s reliance on technology has left it vulnerable to exploitation. Cost of cyber threats Horne highlighted the increasing frequency and sophistication of hostile cyber activity, particularly from state actors Horne highlighted the increasing frequency and sophistication of hostile cyber activity, particularly from state actors like Russia and China, who exploit the UK's technological dependency to disrupt and cause destruction.  He also pointed to recent cyber incidents, such as attacks on Synnovis and the British Library, which illustrate the human cost of cyber threats and the urgent need to enhance the resilience of critical infrastructure, supply chains, and the economy. UK's cyber risks Andy Ward, SVP International Absolute Security: "The NCSC highlights the alarming reality that the UK's cyber risks are growing faster than our ability to address them. This activity from state actors like Russia and China, combined with increasingly sophisticated cybercriminals leveraging AI, exposes critical vulnerabilities in our infrastructure, economy, and public services." "Alongside the NCSC warnings, our research shows that almost half (47 percent) of businesses have reported an increase in the volume of state-sponsored cyber threats over the past year. This reflects the urgent need for organisations to strengthen their defences against increasingly aggressive and sophisticated threats." Cyber resilience strategy Ward added: "The rise in incidents handled by the NCSC shows that these threats are not just hitting more frequently, but with greater severity. To address this, it is vital to implement a robust cyber resilience strategy." "This includes investing in prevention and recovery technologies to fortify defences, adopting incident response frameworks to reduce risks and minimise downtime, and enabling real-time visibility across all devices and applications so centralised IT teams can detect suspicious activity early." Digital health and security risk Matt Gibney, CTO of adCAPTCHA, commented: “Cyber and bot attacks are no longer a distant concern, they are a very real and growing threat that can target any organisation or individual." "With services becoming increasingly digitised, creating countless new entry points for cybercriminals, it's critical for businesses to conduct regular audits of their digital health and security risk to avoid falling victim to a costly breach." Cybersecurity audit Gibney added: "The NCSC highlights how the risks we face are widening faster than our defences can keep up, with cyber threats becoming more frequent, sophisticated, and impactful. A key part of these risks is the rise of bot networks. Once bots infiltrate IT systems, they can scrape and steal valuable data, sell monetised advertising space and content, and cause major financial losses." "This why monitoring for the presence of bot networks should be an essential part of any cybersecurity audit. Uncovering the full extent of bot issues allows organisations to prioritise investment in detection and prevention systems, ultimately strengthening their overall cyber resilience.” NCSC’s Annual Review The NCSC’s Annual Review highlights the rising use of artificial intelligence (AI) by cybercriminals, making attacks more efficient and harder to detect. Over the past year, the NCSC managed 430 cyber incidents, including a rise in data exfiltration and ransomware attacks, with sectors such as academia, manufacturing, and IT remaining highly vulnerable. The NCSC urges organisations to adopt stronger cybersecurity practices to mitigate these risks.