adCAPTCHA - Experts & Thought Leaders

Alverton Digital, software transformation specialist, partners with adCAPTCHA, a pioneering provider of bot detection solutions to improve digital security and user engagement, addressing the 42 percent of bots that infiltrate overall web traffic.  Software-driven consultancy provider Alverton Digital supports businesses with data flows, digital processes, and software aligning, to deliver the best business outcomes. This collaboration with adCAPTCHA is to ensure results are maintained and to address the 65 percent malicious bots that currently take over web traffic. Alverton’s digital transformation services The alliance leverages adCAPTCHA’s avant bot detection tech to end Alverton’s favors Alverton’s expertise in aligning data flows, digital processes, and software with business goals makes it a natural partner for adCAPTCHA’s innovative, human-first CAPTCHA technology.   The partnership leverages adCAPTCHA’s advanced bot detection technology to complement Alverton’s digital transformation services. By integrating adCAPTCHA into Alverton’s portfolio, businesses gain access to a robust security layer that deters automated threats while maintaining intuitive and brand-friendly user interactions. adCAPTCHA’s innovative security solutions Ian Collard, Director at Alverton Digital, commented: “At Alverton, we are committed to delivering tailored digital transformation solutions that drive efficiency, competitiveness, and exceptional customer experiences. Security is a fundamental part of this vision. Partnering with adCAPTCHA allows us to offer our clients a cutting-edge tool to combat bot-driven vulnerabilities while ensuring their digital platforms remain accessible, engaging, and secure."  "This partnership is a significant step forward in our mission to empower organisations to unlock their full potential, combining Alverton’s transformation expertise with adCAPTCHA’s innovative security solutions.” Secure and digital transformation Ben Green, Chief Revenue Officer at adCAPTCHA, added: “We’re thrilled to join forces with Alverton to help businesses achieve secure and frictionless digital transformation. Alverton’s ability to streamline and enhance business processes aligns perfectly with our mission to create human-first security solutions that protect brands and users.  "Together, we are empowering organisations to thrive in an increasingly complex digital landscape by combining best-in-class technology with a focus on usability and customer engagement." Bot-free environment Green added: "This partnership is an exciting milestone, and we look forward to delivering exceptional value to our shared clients.”  "Together, the two companies are set to deliver solutions that enhance efficiency, protect brands, and provide seamless customer experiences. Their partnership will expand to provide tailored solutions across industries ensuring businesses can confidently engage with their customers in a bot-free environment."

adCAPTCHA, the specialist security verification platform, has partnered with the agency Wild Parrot to reach 99 percent bot stoppage across its web platforms. Wild Parrot, a dynamic web builder agency, faced bot infiltration across their web platforms, disrupting user experiences and compromising security for numerous Wild Parrot clients. Impact of bot-driven activities Wild Parrot selected adCAPTCHA for its proven track record and innovative path to blocking bot activity This widespread issue led to distorted web analytics, increased vulnerability to malicious attacks, and a significant decline in the overall integrity of their digital environments, which not only undermined client trust but also required substantial resources to mitigate the negative impact of bot-driven activities. Wild Parrot selected adCAPTCHA for its proven track record and innovative approach to blocking bot activity. This solution offers a reliable, foolproof mechanism that integrates with existing web infrastructure, providing a seamless user experience for legitimate visitors while deterring automated threats. Wild Parrot’s dedication Ben Green, Chief Revenue Officer at adCAPTCHA, commented: “We’re delighted to collaborate with Wild Parrot in addressing the critical issue of bot infiltration that has plagued so many digital platforms. This partnership signifies our shared commitment to elevating user security and enabling authentic interactions in the digital space." "Wild Parrot’s dedication to delivering seamless online experiences perfectly aligns with our mission to provide reliable, human-verified protection, and we can’t wait to see the impact of our combined efforts, to drive even greater value for businesses together.” Web security standards The implementation of adCAPTCHA is set to deliver substantial improvement and enhance security The implementation of adCAPTCHA is set to deliver substantial improvement and enhance security for a better experience for users. Through adCAPTCHA’s human verification tools, Wild Parrot should expect to see a dramatic reduction in bot interference, along with streamlined infrastructure costs and improved client engagement. The success of this partnership so far has left both companies optimistic about the potential for further collaboration to maintain and elevate web security standards for their clients. adCAPTCHA’s innovative tools Jon Rose, Technology lead at Wild Parrot, commented: “We are thrilled to partner with adCAPTCHA in addressing one of the most pressing challenges we face in today’s digital landscape, that is bot infiltration. Authentic user experience is at the heart of what we do, and it’s our number one priority to ensure this is seamless and secure." "adCAPTCHA’s innovative tools have already shown promising results in protecting our platforms while maintaining the intuitive, user-friendly experience that our customers expect." New standards for web security Rose added: "By reducing bot interference, we can now provide more accurate analytics, bolster security and rebuild the trust our clients place in us to manage their digital environments." "Looking at what we’ve achieved so far makes us excited to continue this partnership and set new standards for web security and user engagement, to reach a safer and more authentic digital future.”

GroupBy Inc., a SaaS-based eCommerce search and product discovery pioneer, has partnered with adCAPTCHA, a cutting-edge security verification platform to elevate digital customer experiences by combining robust security measures with highly personalised product discovery shopping experiences. Bots Bots pose a significant threat to eCommerce businesses, accounting for half of global web traffic and costing millions of dollars daily in fraudulent activity. These malicious bots can manipulate search results, distort user behaviour, and undermine the integrity of online shopping experiences. Data-driven decisions This innovative approach enhances user satisfaction and drives additional revenue through targeted advertising GroupBy and adCAPTCHA's partnership empowers retailers to effectively identify and block malicious bot traffic, safeguarding their online operations. By seamlessly integrating adCAPTCHA's advanced human verification technology, retailers can provide personalised and targeted shopping experiences without compromising security. This innovative approach enhances user satisfaction and drives additional revenue through targeted advertising seamlessly integrated into the verification process, as well as improved reporting and analytics that empower retailers to make data-driven decisions for their businesses. Improving the digital customer experience Both GroupBy and adCAPTCHA are committed to improving the overall customer digital experience. By reducing bot traffic with adCAPTCHA, and by leveraging GroupBy’s AI-first eCommerce Search and Product Discovery platform, retailers can focus on serving real customers with intent-driven search results, personalised recommendations, and faster load times. This leads to increased customer satisfaction, loyalty, and, ultimately, higher revenue. Monetising security with personalised and targeted Ads According to Statista, $241m is lost daily to digital advertising fraud. adCAPTCHA goes beyond simple bot detection. Its innovative approach monetises security by seamlessly integrating personalised and targeted ads into the verification process. This not only enhances revenue streams for businesses but also provides a more engaging and relevant user experience. By analysing user behaviour and preferences, adCAPTCHA delivers highly targeted ads that are more likely to resonate with individual users. Leveraging better reporting and analytics By filtering out bot activity with adCAPTCHA, businesses can leverage GroupBy’s enhanced analytics With enhanced security, retailers can gain valuable insights into their website traffic. By filtering out bot activity with adCAPTCHA, businesses can leverage GroupBy’s enhanced analytics and reporting capabilities to accurately measure key metrics such as user behaviour and engagement, click-through rates, and conversion rates. This data-driven approach enables retailers to make informed decisions about their marketing strategies and optimise their online presence.  Enhancing AI training with clean data GroupBy's platform benefits significantly from clean and accurate data. By working together with adCAPTCHA to remove bot traffic, GroupBy can ensure that its AI models are trained on real user behaviour, leading to more relevant and personalised search results. “At GroupBy, our mission is to transform the eCommerce experience into something seamless and engaging for users. Yet, the growing wave of fraudulent activity poses a serious challenge to achieving this goal,” stated Roland Gossage, CEO of GroupBy Inc. Improve search and product discovery “By partnering with adCAPTCHA’s cutting-edge technology, we enable retailers to integrate sophisticated security measures that not only protect their platforms but also open new opportunities for engagement." "Through adCAPTCHA’s unique ability to combine security with personalised and relevant ad delivery, retailers can enhance user experiences, boost revenue potential, and improve search and product discovery—all while creating a safer online environment.” GroupBy’s customers As an adCAPTCHA reseller, GroupBy’s customers can expedite the onboarding process GroupBy’s customers include some of the world’s largest B2B and B2C retailers with its revolutionary search and product discovery platform, powered by Google Cloud Vertex AI Search for Retail. As an adCAPTCHA reseller, GroupBy’s customers can expedite the onboarding process and streamline implementation for swift access to increased protection against online fraud. Accurate results Alfie Scarborough, founder, and CEO of adCAPTCHA, said, “Bots are compromising the efforts of retailers and advertisers, leaving brands exposed to cyber risks, excessive spam, and wasted marketing budgets." "Our partnership with GroupBy will deliver accurate results for digital platforms, cutting out bot traffic and reducing infrastructure costs, helping brands to optimise their marketing spend during a turbulent economic climate. Protecting user data, preventing automated fraud, and ensuring that personalisation doesn’t cross privacy boundaries are among the growing trends in eCommerce, and with this partnership, we are placing security at the centre of personalised shopping experiences.”