Articles by Kerstin Demko
We work with and buy from “middlemen” all the time, yet the term remains loaded with negative connotations. It’s telling that the term remains gendered, no one has tried very hard to normalise the term “middleperson” in the same way as “chairperson” or “police officer.” Why? It’s easy to see a middleman as an inconvenience, someone who skims profit off the top while offering no real value to the end customer. Think of the second-hand c...
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