Articles by Chris Peterson

A childhood friend of mine has made a nice career in coaching college football. As with most coaching careers, he’s had to make several moves over the years. He was the Linebackers Coach at a national powerhouse FBS school for a few years before getting promoted to Special Teams Coordinator. From there, he moved into a Defensive Coordinator at another FBS school. Not a national powerhouse, but he was the D.C. – a huge promotion. Although I’ve kept up with his progress, and have...

  Winning full engagement from your prospects is tougher today than ever before thanks to the Internet   For months, maybe years, you’ve worked to secure an appointment with a prospective customer.  You’ve utilised your network, and shown persistence. You’ve consulted with your boss, brainstormed with your peers, and even asked for advice from your friends. You’ve given it every ounce of energy you have, and finally… finally, the...