Integrated security manufacturer TDSi announces the appointment of its new Marketing Manager, Francesca Meyrick. As well as heading up TDSi’s marketing division, Francesca will be working closely with the company’s distribution and installation partners to support and enhance growth strategies, both in the UK and internationally.
Francesca’s appointment is a key one for TDSi, as Managing Director John Davies commented, “We are excited to welcome Francesca to the TDSi team. Marketing is one of the most important functions within our business, as it extends beyond our direct branding and encompasses our vital network of distribution suppliers and installation partners. Our customers rely upon the right information to get the best from TDSi’s products and services.”
Opportunities to expand business
Francesca is also excited to be joining the company and commented, “With cutting-edge products and a highly impressive brand in a busy and thriving industry, I am delighted to be taking over the marketing reins at TDSi!”
Francesca added, “I love the variety of work that marketing offers and there are many aspects to this role for me to get stuck into, from heading up the marketing activity and strategies, to working with our global partners to educate and inspire customers. One aspect I’m really looking forward to is organising our attendance at key events around the world. All these aspects offer huge opportunities to grow our market share and to extend TDSi’s business even further.”
Previous work experience
Francesca has an impressive history in marketing communications. Having studied English Language and Communications at university, she has worked within marketing and communications roles for the past seven years. Before joining TDSi, Francesca spent four years with a full-service marketing agency that focused on providing Dorset SMEs with both digital and traditional marketing expertise.
John added, “It is vital that TDSi has the right marketing team in place, not only with the professional skills, but also the passion to ensure the brand is fully promoted in markets around the world. This was a key consideration in finding the right person for the role.”
John concluded, “Francesca has exactly the right blend of drive and determination, as well as marketing experience, that we were looking for. With our rapid growth, TDSi relies heavily on a well-targeted marketing profile to take our products and services to existing and potential customers.”
