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| Following research on burglar alarm use, RISCO urges installers to take advantage of consumer interest in smart alarms & connected home devices |
RISCO is urging installers to take advantage of great consumer interest in smart alarms and the ‘connected home’ on the back of research which shows that householders trust the security industry most to provide the products that will underpin the homes of the future.
Demand for smartphone alarm control
Research conducted by YouGov for security provider RISCO reveals that nearly 1 in 2 (46%) of those with an alarm are keen to control it with their smartphone or tablet, with interest peaking at 70% of those with an alarm aged 25-34. Interest is not restricted to the young and tech-savvy: an alarm linked to their smartphone appeals to more than 1 in 4 (28%) of those with a burglar alarm aged 65 and over.
Separately, the survey of 4,237 British adults found that more than 1 in 2 (54%) of householders with an alarm (and 1 in 3 of those without) are interested in installing an alarm system that controls other household systems – the so-called ‘connected home’. Again, interest is significant regardless of age.
When householders were asked who they would trust to provide a connected home system with an alarm element, the security industry came out top. Indeed, householders trust alarm manufacturers and installers to do the job over and above their TV, internet, telephone, gas, electricity, boiler or internet search providers.
Connected home devices provide great commercial opportunities
“The biggest learning from the survey is that the security industry is in a very strong position to provide and maintain connected home devices,” said Anna Royds, Head of Marketing at RISCO Group UK.
“The technology is here, it’s competitively priced, it’s easily installed, and users are clearly interested in it. We urge the industry to ‘Stand Up For Security’ and take advantage of this great commercial opportunity - before those in consumer electronics, telecommunications and energy providers do so!” continued Royds.
Interestingly, the survey suggests that householders want basic functions from their connected home: such as a system that will boil the kettle, let the cat out and pull the curtains – practical household functions rather than more esoteric features such as fridges that automatically re-stock themselves, for example.
The survey identified further opportunities for installers in a market that has great potential. Less than a third (32%) of householders say they have a burglar alarm in their home and, of these, less than half (49%) with an alarm actually set it when they go on holiday. Of those Britons that rarely or never set their burglar alarm, 1 in 5 put it down to forgetfulness, while for 13% of householders it’s because they fear getting false alarms. The same amount (13%) rarely or never set their alarm because they find it too complicated.
