As it continues to grow and make inroads into new markets, relentlessly innovative security sector specialist - Safer Security Group is further strengthening its business acquisition expertise, with the appointment of a highly experienced marketing professional.
The Paisley-based tech disruptor, Safer Security Group has acquired the services of Kevin Moreland, as its new Head of Marketing, as the company pursues its strategy of building on its successful Scottish business, with a drive into the rest of the United Kingdom (UK) and Europe.
New Head of Marketing appointed
Kevin Moreland will draw on his impressive track record in the full range of marketing, social media, advertising
Kevin Moreland, who joins Safer Security Group from Stewart Milne Homes and has more than 20 years of experience in national and international markets, will develop a focused strategy at Safer Security Group, which includes the Safer Scotland business, in order to enhance its perception in the marketplace, as the innovative expert security specialist.
Kevin Moreland will draw on his impressive track record in the full range of marketing, social media, advertising and branding skill sets, in order to develop campaigns and create data-driven insights, to crystallise core business objectives.
Key member of the expert team
Working alongside Safer Security Group’s Founder - Ryan Clark and the company’s Managing Director - Phil Bunting, Kevin Moreland will be a key member of the expert team, as it pushes towards achieving its target of £10 million turnover, supported by suites of new products.
Kevin Moreland, the Head of Marketing for Safer Security Group, said “I am delighted to be joining a dynamic security company, which has a clear strategic vision and which aligns so closely with my focus on business development, driven by rapid 24/7 response, quality, integrity and products, which people want and need.”
Digital marketing considered key to business success
Kevin Moreland adds, “Understanding digital marketing and being aware of the huge potential in a data-driven economy are key to business success and I have been very impressed by the way Ryan has embraced every opportunity to accelerate growth.”
He further said, “As a trusted operator, Safer Security Group is on a journey into new markets in sectors, such as roads and highways, void property protection, property management services and utility infrastructure protection, and I am pleased to be able to be part of that journey.”
Vast industry experience
It is a great boost to the whole team to have been able to attract a marketing professional of Kevin’s undoubted calibre"
Along with his success working with Stewart Milne Homes, Kevin Moreland has also worked for a number of other businesses and organisations, including Shetland Islands Council, as well as starting up and running his own marketing business.
Ryan Clark, the Founder of Safer Security Group, said “It is a great boost to the whole team to have been able to attract a marketing professional of Kevin’s undoubted calibre. He has proved himself time and again in demanding and competitive marketplaces, and brings with him, a wealth of experience.”
Aligning marketing strategy to company’s long-term vision
Ryan Clark adds, “Safer Security Group is really going places now and we have a great story to tell. Kevin will be a major asset and will be invaluable in aligning our marketing strategy with the company’s long-term vision.”
Safer Security Group is accredited with the Security Industry Authority and has been employed on hundreds of flagship projects for construction, civil engineering, and corporate clients across the United Kingdom (UK). The company also provides security guards, key holding and other security services.
- Network / IP
- Electronic security systems
- Office security systems
- Office security
- Application security
- Physical security
- Commercial security
- Perimeter security
- Private sector security
- Security management
- Security policy
- Security devices
- Security installation
- Security access systems
- Asset tracking
- Electronic access control
- Security guards
- Identity management
- Building security
- Facility security
- Security training
- Door access control
- Security service
- Physical Security Information Management (PSIM)
- IP security solutions
- Security communication
- Perimeter protection
- Cyber security
- Mobile communications
- Internet of Things (IoT)
- Corporate Security
- Data Security
- Incident Management
- Security Assessments
- Cloud security
- Mobile access
- Mergers & Acquisitions
- Touchless Security
