Keepit, a company specialising in Software-as-a-Service (SaaS) data protection, has announced it has exceeded $100 million in annual recurring revenue (ARR), driven by its innovative AI Truth Cloud strategy.
This approach positions data protection not merely as a safety net against loss but as a reliable and integral foundation for enterprises leveraging AI technologies. The strategy is attracting significant customer interest globally.
Vendor-neutral cloud infrastructure
Since receiving growth equity backing from One Peak in September 2020, Keepit has grown over 13-fold, equating to a compound annual growth rate exceeding 55%. This growth spans organisations of various sizes, from single-user small businesses to large global corporations, supported by Keepit's independent, vendor-agnostic cloud infrastructure.
Keepit has grown over 13-fold, equating to a compound annual growth rate exceeding 55%
Co-founder and CEO Morten Felsvang noted, “Reaching $100 million in ARR validates what we've always believed: that organisations everywhere need data protection that doesn't depend on the same hyperscalers that host their data.” He emphasised the company’s focus on maintaining independence, sovereignty, and customer trust, ensuring the growth does not compromise these values as the AI strategy continues to evolve.
Primary SaaS providers
Keepit recently hit its $100 million ARR milestone while enhancing its AI Truth Cloud, offering enterprises a verified, independent source of truth essential for AI systems. According to Frederik Schouboe, co-founder and chief visionary officer, the role of backup is more critical now as businesses ask whether the data their operations rely on is trustworthy, shifting the perception of data protection from a mere business expense to a trustworthy business foundation.
The importance of data integrity has become paramount as AI’s role in businesses expands. Keepit's independent, vendor-neutral storage solutions ensure data is immutable and verifiable, separate from primary SaaS services. This setup makes it possible for organisations to restore data to previous states, safeguarding their operations against discrepancies without relying solely on original SaaS providers.
Independent data centres
The importance of data integrity has become paramount as AI’s role in businesses expands
Unlike other backup services that host data on platforms like Microsoft, Google, or Amazon, Keepit utilises independent, vendor-neutral cloud infrastructure and data centres. This independence ensures customers maintain access to their data, even if access to primary SaaS providers is lost. This feature has become crucial as companies increasingly depend on SaaS solutions, and data sovereignty concerns rise.
Keepit supports data management across various SaaS applications, including Microsoft 365, Google Workspace, and Salesforce. It operates through a global network of resellers, managed service providers (MSPs), and aggregators, meeting diverse industry needs and jurisdictional data regulations.
With a workforce of 700 and offices across Europe and the Americas, Keepit operates data centres in seven regions globally. It serves a wide range of organisations, including clients like Luminus, Porsche Holding Salzburg, Carlsberg, and others, on a durable, scalable platform ensuring comprehensive data protection.
Keepit, the SaaS data protection expert, announces it has surpassed $100 million in annual recurring revenue (ARR) as its AI Truth Cloud strategy, which reframes data protection as the trusted foundation AI-enabled enterprises run on, rather than simply insurance against loss, is driving customer adoption at scale.
Since growth equity investor One Peak's initial investment in September 2020, the company has grown more than 13 times —a greater than 55% compound annual growth rate (CAGR) — serving organisations of every size, from single-seat small businesses to global enterprises, across its independent, vendor-neutral cloud infrastructure.
Vendor-neutral cloud infrastructure
"Reaching $100 million in ARR validates what we've always believed: that organisations everywhere need data protection that doesn't depend on the same hyperscalers that host their data," said Morten Felsvang, Keepit co-founder and CEO. "We've built this company to grow without sacrificing the things that matter: independence, sovereignty, immutable storage, and the trust of our customers. As our AI strategy fully comes to life, that momentum will continue."
The $100 million milestone arrives as Keepit accelerates the AI Truth Cloud, giving enterprises a verified, independent source of truth for the data their AI systems depend on: "Backup used to answer one question: Can we get the data back?" said Frederik Schouboe, Keepit co-founder and chief visionary officer. "AI is making companies ask something bigger: Can we trust the data our business is running on? This means data protection is no longer a cost of doing business, but rather the foundation of doing business you can trust."
Primary SaaS providers
That distinction is consequential. AI systems are probabilistic, not deterministic, and when an AI agent acts on enterprise data and writes something back, subsequent agents inherit whatever the first one changed.
The integrity of underlying data is a business risk, not a technical footnote. Because Keepit stores data in an independent, vendor-neutral cloud and keeps the backups immutable, verifiable, and fully separated from primary SaaS providers, organisations have a record of what their data is, when it arrived, which version it represents, and whether it has been altered. And because that data is granularly restorable at any point in time, organisations can act on that record: rolling back to a known-good state, recovering a single item or an entire environment, without depending on the original SaaS provider to do it. The same infrastructure that helps mitigate the effects of ransomware and accidental loss now gives enterprises a source of truth they can run AI on with confidence.
Independent data centres
Unlike backup solutions that store customer data on Microsoft, Google, or Amazon infrastructure, Keepit operates on independent data centres and an independent, vendor-neutral cloud. Customers retain access to their data even if they lose access to their primary SaaS provider — a capability that has become more critical as organisations deepen their SaaS footprints. That structural independence also addresses data sovereignty requirements that are increasingly material to enterprises in regulated industries and across jurisdictions with conflicting data residency rules.
Keepit protects, manages and orchestrates data from SaaS applications across industries and geographies, spanning Microsoft 365, Google Workspace, Salesforce, and other widely adopted platforms, delivered through a global network of resellers, managed service providers (MSPs), and aggregators.
With 700 employees, offices across Europe and the Americas, and data centres operating across seven regions worldwide, Keepit serves organisations of every size — including Luminus, Porsche Holding Salzburg, Carlsberg, HDI, KU Leuven, Oxford University Innovation, Saxo Bank, freenet, and Emmi — on a single platform built for both breadth and durability.
