Exhibitions rightly earn a place in many business’s marketing plans, due their highly targeted nature and traffic volumes. Ensuring one maximises this investment and demonstrate ROI is critical for the marketing and business development teams. Could learning some new ways to drive traffic ensure one’s stand is a go-to destination?
Helping those working in in-house marketing roles in the security industry achieve precisely this, Security Sessions has teamed up with International Security Expo to host its next event at this leading exhibition, held at Olympia in London on 3-4 December, 2019.
Return on investment from exhibitions
- A number of small group seminars will run on day one, starting from 10am and focusing on the central theme of maximising return on investment from exhibitions. The line-up of great speakers and the topics being covered includes:
- Andy Lambert, Director at ContentCal discussing how you can use social media to amplify your exhibition presence
- Verity Noon, Group Marketing Director at Nineteen Events exploring underleveraged opportunities within the exhibitions package
- Michelle Morton, Co-Founder of Morton Waters talking about telling your brand story at exhibitions
- Plus, a live panel discussion featuring representatives from companies which have achieved great exhibition success, working with varying budgets
Full details about the Security Sessions seminars at ISE can be found on the website. There are a limited number of tickets available, which are allocated on a first come first served basis.
