GAI Insights is a forward-thinking company at the forefront of AI integration. This brand has been transforming the landscape of sales productivity. It was a journey that began with a simple yet powerful mission.
That mission (and they chose to accept it) was to empower businesses with the right kinds of tools – because shouldn’t every business have this kind of firepower? The team at GAI Insights realised that they could make a difference to be effective and impactful on modern enterprises. And that lit the fire!
Discovering the power of GenAI
GAI Insights started by conducting extensive GenAI training sessions for employees across various departments. As the training progressed, people saw that there was a significant demand for specialised training tailored to specific functional areas, and particularly in sales! So they pivoted toward that area of learning.
Transforming the sales department
Sales is a critical area for any business. GAI Insights observed remarkable ROI when professionals adopted GenAI tools in the right ways. They recognised that the sales department could benefit immensely from these new technologies as they go out in the field. Here are some key use cases that GAI Insights incorporated into their training:
- Problem-Solution Framing: In this part of the training, the sales professional group learned to articulate the problems that their prospects and customers faced and how their solutions could be impactful on them.
- Prospecting: The training included creating personalised and humorous follow-up emails to engage potential clients and keep communication lines open.
- Lead Sheets Creation: GAI Insights streamlined the creation of detailed lead sheets, so that sales teams can track and manage prospective clients more efficiently, with this kind of high-tech help.
- Competitor Analysis: Why not equip sales teams with tools that help them analyse competitors' strengths and weaknesses? That’s a use, that’s evident.
- Message Refinement: Refining a message means having a training series focused on enhancing competitive differentiation and being able to highlight unique selling points in an elevator pitch.
- Message Tailoring: For the win, customise messages based on the prospect’s thinking style. Make sure that whether people are big-picture thinkers or focused on implementation details, they start refining and defining what the message is.
- RFP Analysis and Response: Sales professionals learned to analyse and respond to large Requests for Proposals (RFPs) efficiently, saving time and effort.
- Value Proposition Development: Tailoring value propositions to specific roles within the prospect organisation, such as a CTO versus a Line Manager, proved to be highly effective.
- Handling Objections: Strategies for managing and overcoming objections during the sales process were a key part of the training.
- RFP Response Improvement: Enhancing the quality and effectiveness of responses to RFPs became a focus area.
- MEDDICC Outputs Generation: Creating outputs to pose industry-specific questions facilitated deeper and more relevant conversations with prospects.
- SPIN Analysis Creation: Developing SPIN analyses to address and mitigate objections helped sales teams close deals more effectively.
Offering public online classes
GAI Insights wanted to extend this help to a wider audience–so the firm offering online classes
GAI Insights wanted to extend these benefits to a broader audience–so the company began offering public online classes for USD 495. These classes led to a 10-20% improvement in productivity.
A small class environment ensures personalised attention and effective learning, and the course material is generated from real insights on AI adoption. The next class was scheduled for Monday, February 19 at 4 PM ET/1 PM PT. There’s a special 50% discount for readers of their newsletter.
Showcasing training success
GAI Insights shared a short video overview. This part of the presentation revealed a lot about their GenAI training sessions, with a glimpse into what happens with modern AI training.
Partnering with CustomGPT
So how did this initiative get done? It was proudly sponsored by CustomGPT, a no-code LLM solution that allows businesses to create their own CustomGPT using their own data. Leading organisations like Adobe, Dropbox, Medtronic, and MIT had already started leveraging this technology, and those are big names.
Through their innovative approach and dedication to enhancing sales productivity, GAI Insights has become a beacon of transformation in the industry. The above shows how this company contributes to better knowledge about the AI world that they live in.
