Xtralis appoints new EMEA Regional Sales Manager for ASIM Traffic Solutions

Xtralis Ltd has appointed Boris Ulrich as Regional Sales Manager EMEA for ASIM Traffic Solutions, based in Verona, Italy.  

Boris has significant experience in the traffic management software and hardware field, having previously worked on a number of traffic management projects across Europe and the Middle East.  He has also been a regular participant in meetings and projects with the European Union regarding traffic management, car-to-car and car-to-infrastructure communication, and at international events from Ertico and ITS Italy focused on promoting the use of intelligent traffic systems.

Boris says, "With effective traffic management of growing importance, I am delighted to be joining ASIM Traffic Solutions, widely accepted as one of the principal specialists in leading edge detection technology.  I look forward to joining the team and continuing to grow Xtralis' market share in technologies and applications across the European continent."

Jeff Kitching, Sales Director for Xtralis ASIM Traffic Solutions, adds, "This appointment will ensure that our commitment to secure significant sales growth across Europe and the Middle East receives the high profile it deserves.  Boris' role will see him driving growth for the ASIM Traffic Acquisition systems, supporting existing and new distribution partners, and developing new sales opportunities cross the region."