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| Morse Watchman's new website offers a more dynamic brand expression complemented by in-depth information |
"The new website allows us to better market our products and expertise and is a prime component of our strategy to remain the leading provider of key control solutions," said Fernando Pires, VP Sales and Marketing, Morse Watchmans. "It is our showcase to the world and has been designed to be accessible, informative and engaging."
Visitors to the site will find easy options for fluid browsing, including tab-based navigation on product pages for more concise organisation and easier information scanning. In addition, product tours are expanded to better highlight specifications, features and benefits of each of the products. Product photos have also been enhanced with the addition of a mouse-over zoom feature that provides greater detail.
As an added convenience and service, the improved product configurator includes the option to e-mail tailored configurations as well as an option to print the results. The site also contains the latest in product spec sheets, which can be easily downloaded for future reference. And for those new to key control solutions and looking for educational material, the site is rich in information including a featured video offering a detailed overview of Morse Watchmans and its products.
