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The free webinar is part of Linear's ongoing education series designed to help dealers enhance their online and social media marketing
The webinar is part of Linear's ongoing education series designed to help dealers enhance their marketing

Linear LLC, a leader in residential and commercial access control, security, and health and wellness solutions, announces its fifth dealer-focused interactive webinar, Social Media Research Tools and Strategies, taking place Wednesday, May 22, 2013 at 1:00 PM ET / 10:00 AM PST. Interested participants can sign up by visiting www.linearcorp.com/dealertraining.

The free webinar is part of Linear's ongoing education series designed to help dealers enhance their online and social media marketing. Even dealers who are not using social media for brand building or customer interaction can benefit from the goldmine of information available via the social web, if they know how and where to look. Linear's webinar will explore the best social media tools and strategies for finding potential customers, monitoring the competition, enhancing marketing efforts, identifying trends and more. The session will run approximately 45 minutes with an additional 15 minutes for questions and commentary.

"As a research tool, social media provides distinct advantages over traditional media and marketing activities," said Gary Baker, vice president of marketing at Linear, LLC. "Whether you have a well-established social web presence or none at all, you can use the same tools and techniques to help your business grow."

Attendees will walk away with a variety of key takeaways and a clearer understanding of:

  • The best free and paid tools for social media research
  • How to identify and capitalise on industry trends
  • Techniques for and benefits of researching the competition
  • Tips to uncovering targeted sales leads and partnerships
  • How to use social media to improve recruitment
  • Harnessing social media research for improved cost efficiency
  • Using real-time aspects for crowdsourcing or quick research
  • Identifying networking opportunities

The first live session of the "Social Media Research Tools and Strategies" training webinar for Linear dealers will be held on May 22nd, 2013 at 1PM EST / 10AM PST. The session will also be recorded so dealers who are unable to attend can view at their convenience. Linear dealers can register for the webinar a www.linearcorp.com/dealertraining or by calling 1-800-421-1587.

The free webinar series is part of a broader training and educational initiative Linear has instituted that includes training videos, CEU Accredited Linear University at the Carlsbad, CA headquarters, Instructor Lead On-site CEU Courses, and Self-Paced E-learning opportunities. Information about all these programs can be found at www.LearnLinear.com.

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