Download PDF version Contact company
artec technologies and GFK’s data sources into the advanced software enables delivery of informaton to broadcasting company
New customer-dedicated system analyses audiences for evaluating specific market segments

artec technologies AG, an internationally recognised manufacturer of network-based video surveillance as well as transmission confirmation and IPTV systems, has just closed a comprehensive development contract with a leading television corporation close to Munich. “This contract underlines anew the efficiencies and capabilities of our technologies as well as our competitive international position,” was the observation made by Thomas Hoffmann, CEO of artec technologies AG about this recent agreement.

Based on the foundation of artec’s patented technologies and through the processing of data received from the GfK (GfK Company for Consumer, Market and Sales Research) as well as other sources, the innovative customer-dedicated system analyses audiences to evaluate the scope and directions of specific market segments, all while maintaining surveillance of competitors as well.

The combination of artec’s technologies and GfK’s data sources into the advanced software enables the delivery of targeted information to the broadcasting company about the optimum placement of advertising spots to provide the best-possible marketing results. All of the parties involved evaluate the optimisation potential attained through the new development as high-level.

Download PDF version Download PDF version

In case you missed it

How is AI transforming physical security?
How is AI transforming physical security?

In the physical security marketplace, artificial intelligence (AI) has evolved beyond the novelty phase. The emphasis has now shifted to the more practical aspects of implementing...

Sunprime & Dahua: Advanced security for solar plants
Sunprime & Dahua: Advanced security for solar plants

Founded in 2020 by a team of energy professionals in Milan, Sunprime is a fast-growing independent renewable energy producer that develops sustainable photovoltaic plants across It...

ISC West update: New SoCs inside cameras drive intelligence at the edge
ISC West update: New SoCs inside cameras drive intelligence at the edge

For all the emphasis on cloud systems and centralised servers at ISC West, a lot of innovation in security video systems is happening at the edge. New advancements inside video c...

Quick poll
Which trend do you think will define physical security in the next 5 years?