Security Asia-International Exhibition 2010 to start with a new approach on security trade exhibitions

SAE 2010 will present hot-button issues through security technology experts

The Security Asia-International Exhibition 2010 (SAE 2010) is set to start the new decade with a fresh approach to security trade exhibitions. Exhibitors attending the Singapore-based international event can look forward to more than just exhibiting and marketing new products and services at their booths.

Event organiser Asian Professional Security Association Singapore (APSA Singapore) with the support of Global E2C, has structured a more pro-active model to trade participation by promising exhibitors confirmed appointments with prospective buyers through ‘Buyers-Sellers Value Programme'. This innovative programme that tops its array of other value-adding highlights is a new initiative to ensure a more rewarding and productive event involvement by trade participants and visitors. APSA Singapore has more than 1,500 links in Asia with at least 10 country chapters.

The security industry is getting more dynamic as it constantly responds to new threats and developments

SAE 2010 will be held from 20^th to 22^nd of October 2010 at the Suntec Singapore International Convention & Exhibition Centre Hall 404. Mr Joseph Tang, President of APSA Singapore commented: "The security industry is getting more dynamic as it constantly responds to new threats and developments. Participants attending trade events are challenged with so much to do in a limited time. Out of this concern, we have critically enhanced the facilities and seminars interactivity. More importantly we want our exhibitors and visitors to meet their match in the most productive way. Hence the unique service of pre-arranged appointments whereby we undertake to match what the exhibitors are offering with what the buyers are looking for. In this way, much time can be saved. Ultimately, we hope that more deals can be sealed within the same regular event period."

In addition to the guaranteed business appointments, SAE 2010 also hopes to attract more than 300 brands and 7,000 visitors with more than 50% coming from overseas. Trade participants and visitors can expect bigger and better-equipped business centre and business lounge. Spreading over a space of more than 150 square km, the business centre, lounge and media suite pamper users with Skype-able Internet kiosks, private rooms, photocopier and fax machines, coffee machines, round-the-clock refreshments, TV and concierge service.

Building intelligence, check point and hotel security, and key infrastructure protection are some of the key topics for the coming decade

To make SAE 2010 even more interactive, more than half a dozen seminars are being organised, each addressing a hot-button issue and presented by renowned local and international experts. As the number of seats is limited to just 60 per session, participants who missed the seminars or want a more personal session with the speakers can book a place for ‘Breakfast Session with the Speakers'.

Some of the topics that are set to influence the security landscape for the next decade are:

• Building Intelligence
• Checkpoints security
• Hotel Security
• Key Infrastructure Protection
• Public Security 
• Retail & Shopping Centre Security
• Security Technology

"We are breaking away from the traditional security trade events. SAE 2010 presents us with the opportunity to make business opportunity and networking more personal. At the end of the day, business is about relationship and this is something we want to emphasise as trade facilitators," said Mr Derick Ding, Director Global E2C.

Exhibitors can also look forward to a networking cocktail evening where they will be given invites to host their prospective buyers.