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Panasonic has announced business specific surveillance for industries including; retail, banking, public transport and logistics. An entirely new Panasonic concept in surveillance makes it possible for businesses to deploy security video equipment as real-time business intelligence systems delivering results and enhancing commercial success in key areas; improved quality and performance across marketing, operations and customer service and the best security functionality. For retailers Panasonic Business Intelligence Video Systems are designed as a platform to provide analytic surveillance solutions such as age and gender profiling, facial recognition and can enhance commercial performance.

Through the new Panasonic Business Intelligence Video Systems capabilities retailers could execute more targeted promotions, enhance service and optimise resources whilst in retail logistics increased efficiency, greater accuracy and enhanced customer service comes closer to becoming a reality. In the store, space optimisation, improved customer experience and safety and security can be achieved with Panasonic IP technology and better customer segmentation takes surveillance beyond security alone.

In an statement about PSCEU's approach to collaboration with retail industry experts to identify new business solutions Christian Sokcevic, Director of the new Pro-Camera Solutions division, said: “The history of film and video has been a constant search for better ways of capturing images and by bringing together all of our professional camera technologies under one roof, we are consolidating our knowledge and expertise to support future product innovation and smart camera applications.”

Masaki Arizono, Managing Director of Panasonic System Communications Company Europe, said: “Panasonic products have always helped make our customers’ working lives better. With our new organisation, we also make our customers’ lives simpler and can add more value through services and solutions. No other company in Europe has such a capability in our market.”

Business Intelligence Video Systems could offer retail businesses greater competitive advantage, performance and insight and of course the very best security functionality available.
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