Genetec, Motorola Solutions and Milestone Systems continued to grow their combined global share of the market for video surveillance software and service agreements in 2021. According to a new report from Novaira Insights, this global market was worth US$ 2.4 billion in 2021, with around 68% of this outside China. The ‘Big 3’ grew their combined share of the market for video surveillance software and managed services to over 35% in the world, excluding China.
The supply base for video surveillance software outside China remains very different to that of the Chinese domestic market. China continues to be mainly served by large domestic vendors. In contrast, the world, excluding China, is served, not only by the ‘Big 3’, but also by a multitude of other suppliers, each with a small market share of less than 3%.
Novaira Insights’ latest report
An important factor in the ‘Big 3’ continuing to grow market share in future will be their strategies for cloud"
Novaira Insights’ latest report, ‘The world market for video surveillance hardware and software’, shows that, outside China, the market for video surveillance software and managed services grew quickly at 10.1% in 2021, as restrictions on movement due to the COVID-19 pandemic eased and pent-up demand for video surveillance equipment was served.
According to Jon Cropley, Principal Analyst at Novaira Insights, “An important factor in the ‘Big 3’ continuing to grow market share in future will be their strategies for cloud. We are forecasting that the market for cloud video management software will grow much faster than the market for on-site video management software licences. So far, each of the ‘Big 3’ has adopted a different approach to cloud, so it will be interesting to see how these approaches evolve going forward.”
COVID-19 catalysed interest in cloud video surveillance
The COVID-19 pandemic appears to have catalysed interest in cloud video surveillance. 53% of respondents in a Novaira Insights 2022 survey of North American end users indicated that the pandemic had either - started, accelerated, or greatly accelerated their organisation’s cloud strategy specifically related to video surveillance.
Furthermore, 68.3% of respondents thought their organisation will move to managing or storing more of its video surveillance data in the Cloud, in the next two years.
According to Lead Analyst and Founder of Novaira Insights, Josh Woodhouse, “The medium-term future for many video surveillance installations will be largely a hybrid approach, in which software is hosted off-premise in the Cloud, but a primary tier of video storage is on-premise. Cloud storage will likely be increasingly used but this will be often in conjunction with on-premise storage tiers.”
- Network / IP
- Remote surveillance
- Digital video surveillance
- Remote video surveillance
- IP video surveillance
- Electronic security systems
- Application security
- Physical security
- Remote security
- Commercial security
- Perimeter security
- Private sector security
- Public sector security
- Security management
- Security policy
- Security devices
- Security installation
- Security cameras
- Covert cameras
- Security camera systems
- Security monitoring system
- Network monitoring
- Asset tracking
- Remote video monitoring
- Identity management
- Building security
- Facility security
- Public security
- Wireless security
- Network cameras
- Security software
- IP Surveillance
- Security service
- Hybrid security
- Hybrid surveillance systems
- Outdoor video surveillance
- Indoor surveillance
- IP security solutions
- Covert Surveillance
- Security communication
- Integration software
- Perimeter protection
- Cyber security
- Mobile communications
- Video Management System
- Corporate Security
- Outdoor Security
- Indoor Security
- Central Monitoring
- Data Security
- Network Video Recorders
- Digital Video Recorders
- Incident Management
- Security Assessments
- Cloud security
- Video surveillance
- COVID-19
- Mergers & Acquisitions
