Fake videos of celebrities, politicians, and business pioneers have morphed from an amusing novelty on social media to a pervasive threat across all digital platforms that can potentially impact market valuations, election outcomes, spread disinformation and perpetrate phishing attacks at unprecedented levels. 

With the 2024 US elections looming, Attestiv has rolled out a commercial-grade deepfake detection solution designed for individuals, influencers and businesses. Attestiv’s new solution is free (premium and enterprise versions are available) for viewers who want to determine whether a video is real or fake, or for victims of deepfake fraud to have a powerful toolset to fight back. 

Deepfake detection platform

Attestiv shows the fastest, most reliable way to evaluate the legality of digital videos aiding people

Attestiv’s new video deepfake detection platform – available for early access at the website – allows anyone to analyse videos or social links to videos for deepfake content. The Attestiv solution is powered by proprietary AI analysis that provides scoring and a comprehensive breakdown of fake elements, pinpointing exactly where they are found in each video. 

With the launch of its free deepfake detection tool, Attestiv offers the fastest, most reliable way to evaluate the legitimacy of digital videos helping businesses and individuals protect themselves against fraud, losses and reputational damage. Attestiv’s technology is especially helpful for businesses in sectors demanding the highest levels of integrity, security and compliance, such as banking, insurance, real estate, media and healthcare.

Generative AI tools 

With the relentless inundation of generative AI tools that can be used for fakery and deception, we are glad to help level the playing field with the launch of our free deepfake video detection platform."

"We’ve taken years of fake and fraud detection experience, proven in demanding insurance applications, and made it available for everyone to protect themselves and their businesses from this cyber threat that can cause immense reputational and monetary harm,” said Attestiv founder and CEO Nicos Vekiarides.

Cybersecurity challenge

The swift evolution of artificial intelligence and apps that can superimpose a face onto another’s body has brought an explosion of fake videos – some created with malicious and deceptive intent. In 2023, Reuters reported that “realistic yet fabricated videos created by AI algorithms trained on copious online footage are among thousands surfacing on social media, blurring fact and fiction.”

Along with Congressional hearings on the subject, government agencies like the NSA have issued advice on combating the cybersecurity challenge of synthetically created media.

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