Herta Security BioMarketing facial analysis solutions for targeted marketing

Technical Specification

Features:

Make: Herta Security
Model code: BioMarketing
Software Type: Surveillance Software

Additional info:

Face analytics is useful as a means of detecting and identifying an individual, but it is also an excellent tool for learning more about your customers.With facial analysis technology it is possible to profile your visitors and then use that information for interactive, targeted marketing and statistical data collection. Herta’s facial marketing solution extracts individual’s characteristics such as age range, gender, use of glasses and facial expression. Herta’s facial marketing provides enormous added value to advertising systems, by assessing the segmentation of the target audience, as well as having crucial information about your business performance.

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Make	Herta Security
Manufacturer	Herta Security
Category	CCTV>CCTV software
Model code	BioMarketing
Software Type	Surveillance Software
Additional info	Face analytics is useful as a means of detecting and identifying an individual, but it is also an excellent tool for learning more about your customers. With facial analysis technology it is possible to profile your visitors and then use that information for interactive, targeted marketing and statistical data collection. Herta’s facial marketing solution extracts individual’s characteristics such as age range, gender, use of glasses and facial expression. Herta’s facial marketing provides enormous added value to advertising systems, by assessing the segmentation of the target audience, as well as having crucial information about your business performance.
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