The last two years have seen unprecedented AI-driven innovation, boosted by the adoption of generative AI (GenAI) across entire organisations. C-suite executives and technology pioneers across industries have been making significant investments in AI-led intelligence architecture and processes, with an increasing focus on advanced big data analytics, next-gen intelligent automation, intelligent applications, AIOps, AI-enabled security, and the convergence of AI and other technologies such as 5G connectivity, cloud, and IoT. 

 

Indeed, IDC's EMEA Emerging Tech Survey revealed that 72% of EMEA organizations are already using AI, or planning to do so in the next two years, highlighting its substantial impact across the region. This all promises an exciting, yet unpredictable future.