Pluralsight, Inc., the globally renowned technology workforce development company, has announced the promotion of Lindsay Bayuk to the position of Chief Marketing Officer (CMO), effective immediately.
Reporting to Pluralsight, Inc.’s Co-Founder and Chief Executive Officer (CEO), Aaron Skonnard, Lindsay Bayuk was promoted, after serving as interim CMO and prior to that, serving as Vice President (VP) of Portfolio Marketing at the company.
Spearheaded Pluralsight's enterprise expansion
Pluralsight, Inc.’s Co-Founder and CEO, Aaron Skonnard said, “Since joining Pluralsight, over four years ago, Lindsay has been a tremendous leader in the marketing organisation and a valuable partner to the business."
Lindsay is a modern and customer-centric marketer with a deep understanding of Pluralsight's products"
He adds, "Her contributions have spanned from spearheading the foundation of our enterprise expansion, to building Pluralsight’s product marketing arm, and to helping create and deliver Pluralsight LIVE, our annual user conference.”
Aaron Skonnard further said, “Lindsay is a modern and customer-centric marketer with a deep understanding of Pluralsight's products. Her B2B SaaS experience combined with her passion to serve our customers will bring significant benefit to Pluralsight as CMO.”
Development of initial enterprise positioning
Lindsay Bayuk joined Pluralsight in 2016, as the company’s first Vice President (VP) of Product Marketing and to lead the development of the company’s initial enterprise positioning. She later broadened her scope to include all brand and content marketing, social, integrated marketing, analyst relations and customer advocacy.
As Chief Marketing Officer (CMO), Lindsay Bayuk will oversee Pluralsight’s global marketing organisation and lead a team that is responsible for the development and execution of Pluralsight’s brand, demand generation, and customer marketing.
Prior to joining Pluralsight, she was previously a product marketing and product management leader at several fast-growth SaaS startups. A graduate from the Honors College at Arizona State University, Lindsay Bayuk holds a Bachelor’s degree in Finance.