25 Jan 2019

If you want to be a winner, you need to stay sharp”, says EMEA Vice President, Malou Toft, as she announces a completely new organisation in EMEA, and continues:

Milestone Systems has high growth ambitions for 2019, so we are proud to announce a completely new organisation in EMEA. To stay on top, we need increased geo-focus in the region, even more community effort and stronger sales excellence to remain a winning team with exciting career paths for our talented employees and leaders”.

Specialised and strategic sales

The new organisation will help Milestone Systems’ community grow, also beyond security in verticals like retail, transportation and safe cities. The new EMEA organisation has three specialised sales areas and a strong consolidated sales & tech operation.

Community Sales & Business Development is a new EMEA department with specific focus on specialised and strategic sales

EMEA Channel Sales will be split in four new sales regions; North, Middle and South Europe as well as Middle East & Africa. EMEA Distribution & Emerging Markets will cover Milestone Systems’ emerging territories as well as select pan-EMEA distributors in order to strengthen the relationships and create more value. Local distributors will continue to be managed in the local countries.

Community Sales & Business Development is a new EMEA department with specific focus on specialised and strategic sales where end user specialists, customised development, technology partnerships and key accounts will reside. Also new is EMEA Sales & Tech Operations, which will be the centre of excellence for Milestone Systems’ operations and supporting activities around customers and partners.

EMEA Sales & Tech experts

To secure a strong local presence, I have full trust in our four new regional sales managers: Neil Killick will head up North Europe (UK, Ireland & Nordics). Michael Fontaine will head up Middle Europe (DACH & Benelux). Alberto Bruschi will head up South Europe (France, Italy & Iberia). Amine Sadi will head up Middle East & Africa. I am thrilled to have Christian Ringler as director for our new EMEA Community Sales & Business Development, Anders Johansson as director for EMEA Distribution & Emerging Markets, and Line Hjardemaal as director for EMEA Sales & Tech Operations,” says Malou Toft, and concludes:

This change is happening to bring us closer to our customers and partners by ramping up our community efforts. And we need deeper specialisation to continue to foster growth. I believe that everyone in the Milestone Systems community will experience positive effects from these changes”.