21 Mar 2018

Middle Atlantic Products has announced that Maxwell Kopsho will serve as the company's new director of training. The appointment is a demonstration of the company's continuing mission to help integrators and specifiers deliver amazing AV experiences and develop industry-leading training initiatives that will support that pursuit.

In this position, Kopsho is responsible for delivering best practices, application, and technical product training to customers. He is additionally responsible for application and technical training for Middle Atlantic's sales team, reps, and customer-facing associates to strengthen their ability to solve customer challenges.Kopsho holds key technical certifications that will aid in supporting training efforts, including CTS/I, CTS/D, and RCDD

Enhancing educational programmes

"We continue to invest in training — for both our customers and our team members — because it is critical to helping customers deliver the best systems possible. We're very excited to have Max onboard in this critical role," said Mark Tracy, VP of marketing, Middle Atlantic. "I look forward to the enhancements to our educational programmes and the benefits our customers will enjoy as Max applies his vision and extensive industry experience to our training initiatives."

Kopsho brings a wealth of experience as an educator, technical sales leader, and AV consultant. He is a senior faculty member at AVIXA, where he was awarded Educator of the Year in 2010 for his work in AV/IT and in preparing more than 1,200 students for the CTS exam.

Kopsho holds key technical certifications that will aid in supporting training efforts, including CTS/I, CTS/D, and RCDD. He comes to Middle Atlantic from WolfVision, where he was the director of training and strategic business development. In that role, he was responsible for all global online and face-to-face training programmes.