A prominent figure in the Security and Telecom sector, Matrix concludes its successful participation at SAFE West Expo 2024 in Mumbai.
With over three decades of industry expertise, Matrix seized the opportunity to engage with industry peers, gain valuable insights, and explore avenues for collaboration.
Technology-centric solutions
Matrix is steadfast in its dedication to delivering technology-centric solutions, with a paramount focus on ensuring customer contentment. This dedication is evident in the creation of cutting-edge products stemming from internal research and design endeavours.
By purposefully allocating resources, 40% of its workforce is devoted to continuous innovation through research and development. This effort yields a comprehensive portfolio comprising over 60 technologically advanced products across four distinct domains.
Strategic approach
Matrix directs its sales endeavours exclusively through a vast and well-established partner ecosystem
Matrix's global footprint is reinforced by a robust network of over 4000 partners, facilitating access to a user base exceeding 1 million worldwide. Demonstrating steadfast commitment, Matrix directs its sales endeavours exclusively through a vast and well-established partner ecosystem.
This strategic approach underscores its dedication to delivering top-notch solutions and fostering enduring partnerships within the technological realm.
Identifying growth areas
At the expo, Matrix actively participated in discussions, seminars, and networking sessions, deepening its understanding of emerging trends and customer preferences in the safety and security landscape.
The event served as a platform to exchange ideas, forge partnerships, and identify potential areas for innovation and growth.
Innovation, collaboration, and value
Matrix remains dedicated to driving continuous improvement and innovation in security and telecom
Reflecting on the learnings from the event, Matrix acknowledges the importance of staying attuned to market dynamics and customer needs. Moving forward, the company plans to enhance its participation in similar expos, with a focus on showcasing its commitment to innovation, fostering industry collaboration, and delivering value to customers.
Matrix remains dedicated to driving continuous improvement and innovation in the security and telecom domain.
Leveraging market insights
By actively participating in industry events and leveraging market insights, Matrix reaffirms its position as a trusted partner in providing cutting-edge solutions to businesses worldwide.
Kaushal Kadakia, Head of Marketing at Matrix, highlighted the significance of events like SAFE West Expo in shaping the company's strategic initiatives. He emphasised the importance of leveraging market insights gained from such expos to refine product offerings and enhance customer engagement strategies.