Effective 1 August 2024, Marcel Haar will take over the management of Frequentis Germany. He follows Reinhard Grimm, who is responsible for the global ATM Civil business as Executive Vice President.
Marcel Haar
Born in Vienna, Marcel Haar (39) started at Frequentis in 2016, where he initially built up a marketing organisation for all regions worldwide. As Director of Group Communications & Marketing, he set the course for the digital transformation of Frequentis.
Marcel Haar has an impressive track record in developing and implementing growth strategies and has more than 15 years of experience in finance, marketing, and sales.
Marcel's experience
From 2009 to 2014, Marcel Haar worked at a US management consultancy
From 2009 to 2014, Marcel Haar worked at a US management consultancy, where his positions included Head of Marketing and Key Account Manager for Austria and Eastern Europe.
He holds a Bachelor's and Master of Arts (Banking and Financial Services) from the University of Applied Sciences BFI Vienna.
Brand awareness
“Germany is a strategically important country for Frequentis. It is our goal to further expand our business in Germany in the coming years and to increase our brand awareness. With Marcel Haar, we have a manager who can leverage his profound international experience in the areas of sales, marketing, and business development,” says Norbert Haslacher, CEO of Frequentis.
Besides his new role as Managing Director of Frequentis Germany, Marcel Haar will continue to be responsible for Group Communications and Marketing.