| In the last several years, Oncam has experienced significant growth in the retail sector |
Oncam, the security division of Oncam Technologies and leading provider of 360-degree camera technology, announced recently it has seen marked growth in the retail sector across the globe, and showcased its latest technology at this year’s NRF Protect 2015 Loss Prevention Conference & Expo, held June 24-25 at the Long Beach Convention Center in Long Beach, Calif.
Delivering real-time business intelligence
Specialising in video surveillance, acquisition and the tracking of suspicious behavior, Oncam’s 360-degree security surveillance, combined with integrated retail technologies, is critical for loss prevention. Video surveillance technology, such as that offered by Oncam, is now being used to not only help reduce shrink, but to deliver real-time business intelligence that can help retailers improve operations and increase their bottom line. Today’s stores are using video analytics such as people counting and customer traffic pattern analysis to further enhance their video surveillance investments.
“Creating a high level of customer loyalty is an important differentiator for today’s brick-and-mortar stores, which are increasingly challenged to compete with the convenience and pricing of online competitors,” said Jumbi Edulbehram, Regional President, Americas, Oncam. “As the role of surveillance has expanded, loss prevention leaders have begun to be viewed in a whole new light – as a source of profit for the business.”
In the last several years, Oncam has experienced significant growth in the retail sector, applying their technology to deliver tangible ROI for customers, such as MGM Resorts International, Mouawad luxury jeweler, Arnold Clark and more, by providing multiple tools for stores to use video surveillance technology. As the market continues to evolve, 360-degree surveillance technology will allow retailers to improve customer service capabilities, streamline operations and provide higher levels of security.