25 Aug 2010
Geutebruck GmbH, the German video security system producer is celebrating its 40th anniversary this year. From a garage-based mail order enterprise on the banks of the River Rhine, Geutebruck developed first into a CCTV manufacturer with a strong emphasis on R&D and innovation, then into a digital video security company with an international reputation for quality. Now, having developed IT skills to levels usually only achieved by the top software houses, it boasts an annual turnover of 35 million Euros and sales partners in 40 countries.
Katharina Geutebrück, Managing Director and daughter of the company's founder, thinks this landmark anniversary is not just a good excuse for a celebration but also carries with it a relevant message for today's prospective security buyers. "In a fast-moving world," she argues, "continuity and stability are important factors in building trust. And with the complexity of today's technology, pure feature-plus-function-based decisions become more and more difficult for users to make, so trust has an increasing part to play. Finding a partner you can trust to provide a solution that fits and that will adapt and still perform after years of use is increasingly important."
"From our 40 years in the business," she continues, "we hope customers will see that we are a company which builds long term relationships and is here for the duration. We invest a great deal in backwards compatibility to allow our users to benefit from future developments even years after their original investment decision. This is one of our strengths, and it is a persuasive factor for knowledgeable users who have had experience with other manufacturers with product strategies based on high volume and short-term gain."
| Katharina Geutebrück, Managing Director and daughter of the company's founder |
Katharina Geutebrück, Managing Director and daughter of the company's founder, thinks this landmark anniversary is not just a good excuse for a celebration but also carries with it a relevant message for today's prospective security buyers. "In a fast-moving world," she argues, "continuity and stability are important factors in building trust. And with the complexity of today's technology, pure feature-plus-function-based decisions become more and more difficult for users to make, so trust has an increasing part to play. Finding a partner you can trust to provide a solution that fits and that will adapt and still perform after years of use is increasingly important."
"From our 40 years in the business," she continues, "we hope customers will see that we are a company which builds long term relationships and is here for the duration. We invest a great deal in backwards compatibility to allow our users to benefit from future developments even years after their original investment decision. This is one of our strengths, and it is a persuasive factor for knowledgeable users who have had experience with other manufacturers with product strategies based on high volume and short-term gain."