Two of the company's directors, Jamie Howard and Lee Raife, took part in the procession, which boasted the largest turnout the show has seen.
The DARE float comprised: a vintage charabanc, two immaculate Rover P4 classic cars, Wilkinson's (the hardware specialists) conveying a large group of DARE students on the back of their 40-foot articulated vehicle, along with a marching and dancing group of DARE students and graduates.
Jamie and Lee said: "Serv was delighted to support, through the City of
DARE is a charity devoted to teaching children the dangers of drugs and each child in the programme undergoes an intensive and enjoyable course taken by a City Police Officer, following which he/she graduates at a special ceremony held in one of the City of London schools.