| The webinar, SEO Fundamentals, will take place on October 3rd 2012 |
Linear LLC, the leader in residential and commercial access control, emergency response and security solutions, announces the second interactive webinar in its innovative lineup of online training, created for existing and future Linear dealers. The webinar, SEO Fundamentals, will take place on October 3rd, 2012 at 1:00 PM ET / 10:00 AM PST and will cover how effective search engine optimisation practices can assist in lead generation and driving qualified traffic to dealer sites.
The session will run approximately 45 minutes with an additional 15 minutes open for questions and commentary. The Linear team will cover topics including: what you need to know before embarking on an SEO campaign, how to tell if your website is optimised and simple search-friendly tactics that can be leveraged immediately. Overall, as part of Linear's new educational webinar series, the online training aims to support business development for dealers while providing a convenient, free resource for learning about digital marketing trends.
"After the success of our first dealer training, we knew we wanted to expand the webinar program's content to include informing our dealers about key online marketing strategies that can play a critical role in the growth of their business," said Duane Paulson, senior vice president of product and market development at Linear, LLC. "Our dealers know that, like social media, search engine optimisation is vital to their digital presence, and we are committed to helping our dealer community better understand the tools they need to support a thriving business."
The presentation will provide the latest recommendations and guidance for selecting effective keywords and optimising online content, while revealing the value provided by utilising a blended search strategy.
Attendees can expect to walk away with a variety of key takeaways and a clearer understanding of:
- What SEO is and why it matters
- How SEO works
- How to identify the right keywords and use them effectively
- The benefits of a Blended Search Strategy
- Tips for achieving better local/regional website traffic