11 Mar 2011
 

TeleEye's new logo reflects its professionalism, customer focussed approach, innovation and growth

As TeleEye continues to grow and develop globally, we believe that a new logo would strengthen its brand image and further reinforce TeleEye's core values. The new TeleEye logo has been simplified visually to reflect its principles of professionalism, customer focussed, innovation and sustainable growth through various elements of the logo. It conveys its specialisation in hi-tech CCTV digital surveillance technology and commitment in providing wide variety of high quality innovative products to customers.

With the introduction of its new logo, TeleEye will continue to grow steadily in the global market focussing on customers' needs and developing a close relationship with customers and partners.

Professionalism

The blue colour represents confidence in developing high quality products to customers in a professional manner.

Customer-focussed

The lively colour of golden yellow indicates the passion, spirit and commitment in providing innovative products and suitable services to its customers.

Innovation

By modifying the fonts and removing the website, it has created a contemporary style logo. This reflects its sense of innovation and energy to keep up with up-to-date technology and cater the evolving needs of the market.

Steady & sustainable growth

Adopting two symmetric rounded corners, the new logo looks brighter and harmonised indicating a positive relationship with others. Such network allows for steady and sustainable growth in the global market.