15 Oct 2010

The main driver for the Brazilian security market has been an increase in property crime
The Security Industry Association (SIA) has released a web-based update to its highly-popular 2007 report on the Brazil electronic security market.

The Brazil Security Market Report 2010 Update - available in both English and Portuguese - offers a comprehensive look at the market for security and life safety products in one of the world's fastest growing economies. The report offers a user-friendly interface accessible from any computer with an Internet connection; downloadable data on product penetration, market forecasts, economic conditions and much more that can be sorted and analysed to meet individual needs; and user-definable graphs and charts.

Among its key findings:
  • The size of the Brazilian electronic physical security market is estimated to have been $360 million in 2009 and is expected to grow to $1.1 billion by 2016.
  • The main driver for the Brazilian security market has been an increase in property crime. Two major sporting events - the 2014 FIFA World Cup and the 2016 Summer Olympics - and the exploration of pre-salt oil fields will fuel the growth of the market during the next decade.
  • The shares of various segments of the market for 2009 were:
    1. Video Surveillance - 36.4 percent
    2. Physical Access Control - 21.1 percent
    3. Intrusion Alarms - 20.6 percent
    4. Electronic Article Surveillance - 13.6 percent
    5. Fire Detection and Suppression - 8.3 percent
  • Approximately 86 percent of the demand for electronic security products in Brazil comes from the non-residential sector, which includes government and its institutions as well as private sector industries.

The data in the report will be updated twice a year, giving users an ongoing look at the market that can illustrate new developments, trends and opportunities.