Following the long-term partnership with and subsequent acquisition of the video analytics application company Cognimatics, Axis Communications, the market leader in network video, has fully integrated Cognimatics applications with Axis network cameras, audio, and access control products. In doing so Axis now can introduce new and comprehensive store optimisation and loss prevention solutions for the retail sector, providing intelligence and driving revenue growth.
“The competitive environment for bricks and mortar retailers is as ferocious as it has ever been,” said Johan Akesson, Director Business Development Retail at Axis Communications. “Generating more revenue per customer, reducing loss, and enhancing customer experience are all commercial imperatives. With these new solutions, we aim to provide the same levels of business intelligence to retailers in the physical environment that their online counterparts have.”
The new solutions will be marketed solely under the Axis brand, and will support retailers in two critical areas of their commercial objectives – store optimisation solutions for customer understanding and revenue growth and loss prevention solutions to prevent theft.
Store optimisation solution
In its store optimisation solution, Axis’ network cameras and audio products, added to business intelligence and analytics software, deliver unparalleled accuracy in terms of people counting, age and gender detection, store occupancy estimation, and queue monitoring. The insights are delivered through comprehensive reports designed to customer needs, hosted in the cloud and available through both desktop and mobile applications. The solution allows for the enhancement of customer experience and sales opportunities through dynamic staffing levels, sales display information, and in-store announcements.
Loss prevention solution
In the loss prevention solution, Axis’ network cameras, access controllers, and video door stations are combined with analytics software to highlight real-time issues and enable immediate action. This can be used in cases such as unauthorised store exits and tailgating at entrances, in addition to providing a mechanism for random selection without profiling.
Store optimisation solution
Network product examples
- AXIS M30 Network Camera Series
- AXIS P30 Network Camera Series
- AXIS P8804 Stereo Sensor Kit
- AXIS C1004-E Network Cabinet Speaker
- AXIS C2005 Network Ceiling Speaker
Store optimisation suite
- AXIS People Counter
- AXIS 3D People Counter
- AXIS Demographic Identifier
- AXIS Occupancy Estimator
- AXIS Queue Monitor
- AXIS Store Reporter
- AXIS Store Data Manager
Loss prevention solution
Network product examples
- AXIS M30 Network Camera Series
- AXIS P32 Network Camera Series
- AXIS A1001 Network Door Controller
- AXIS A8004-VE Network Video Door Station
Loss prevention suite
- AXIS Direction Detector
- AXIS Tailgating Detector
- AXIS Random Selector