Advantech Co., Ltd., a global pioneer in IoT intelligent systems and embedded platforms hosted the "2025 New Year & New Vision Gathering " at the Taipei International Convention Center (TICC).
2025 brand vision
The event, featuring afternoon and evening sessions, attracted more than 4,000 enthusiastic participants, including employees, their families, and partners. In addition to captivating performances, the highlight of the event was the unveiling of Advantech's new 2025 brand vision.
Chairman K.C. Liu, along with the management team, pledged to transform the company into a global pioneer in Edge Computing and Edge AI, focusing on expanding business opportunities in the edge computing and AI sectors.
Vision for edge computing and edge AI leadership
K.C. Liu, Chairman of Advantech, said, “The future will be a golden era for the integration of Edge Computing and Artificial Intelligence (AI) technologies across various industries."
"To align with this trend, Advantech is launching a brand revitalisation initiative, aiming to evolve from a global pioneer in industrial PCs (IPCs) to a global pioneer in Edge Computing and Edge AI. Advantech will focus on Edge Computing and Edge AI, targeting five key markets: Edge Intelligence Systems, Smart Manufacturing, Energy and Utilities, iHealthcare, and iSpace & iRetail."
Sustained revenue growth
"Furthermore, Advantech will strengthen its global presence, enhance talent development, and deepen partnerships to drive continuous industry transformation."
"These efforts will lay a solid foundation for sustained revenue growth while realising our corporate vision of ‘Enabling an Intelligent Planet’.”
Brand Experience Center
Advantech will participate in four major international exhibitions in the United States, Europe, China, and Taiwan
To emphasise its commitment to corporate brand revitalisation, Advantech plans to renovate its Brand Experience Center at the Linkou AIoT Co-Creation Campus. The center will showcase the company’s innovative solutions across various vertical industries, highlighting Advantech's leadership in driving industrial intelligence transformation.
In 2025, Advantech will also participate in four major international exhibitions in the United States, Europe, China, and Taiwan, including Computex, where it will share its latest edge computing solutions with global customers and partners.
Global Partner Conference
Additionally, Advantech will host a Global Partner Conference and collaborate closely with chipmakers, Independent Software Vendors (ISVs), and System Integrators (SIs) to foster a comprehensive partner ecosystem.
These efforts aim to deliver customised solutions that address vertical industry needs, empowering global customers to embrace a smarter future.
Advantech’s annual gathering
Highlights included displays of winning projects from the internal Gen.AI Innovation Competition
The Advantech Annual Gathering not only shared the company’s future vision with employees but also incorporated various AI applications into the event.
Highlights included displays of winning projects from the internal Gen.AI Innovation Competition, interactive booths with AI-generated Spring Festival couplets, and an Advantech-themed song created using AI, inspired by motivational quotes from employees and featured throughout the event.
Event performances
The program included captivating performances by long-term arts partners of the Advantech Foundation, such as the Taiwan Acrobatic Troupe of the National Taiwan College of Performing Arts and Diabolo Dance Theatre.
The cheerleading team Leopard Girls presented a special dance to support the AI theme song. The event also featured singing performances by well-known artist Claire Kuo and winners of Advantech's Got Talent, with the legendary rock band Power Station delivering a thrilling finale to conclude the celebration.